De Morgen a Belgian newspaper: Protest
“There are safer ways to express your opinion: readers@demorgen.be. De Morgen.”
Advertising Agency: Duval Guillaume, Brussels, Belgium
Archive for July, 2010
Eno: Air balloons
Campaign for Eno fizzy antacid tablets.
Advertising Agency: Ogilvy & Mather, New Delhi, India
Art Director: Musfar Khan, Shailender Mahajan
Copywriters: Ajay Gahlaut, Anu Gulati
Mercedes SLK Roadster: Maze
“Get out of doors. With the Mercedes SLK Roadster.”
Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Art Director: Volkmar Weiss, Dian Warsosumarto
Copywriter: Andreas Putz, Thomas Niederdorfer
Illustrator: Denis Mujakovic
People For Animals: Gorilla, Tiger
“Gorillas/Tigers are not for ever. Every carat of extracted diamond for your uproots, pollutes and damages the natural habitat of our wildlife. Forever.”
Advertising Agency: Publicis, Gurgaon, India
National Creative Director: Emanuel Upputuru
Art Director:Raylin Valles
Art Director:Rohit Bagga
Copywriter: Shikha Sud
Illustrator: Rohit Bagga
Saldanha Pilchards: Einstein, Superman, Popeye
Saldanha Pilchards are full of iron, vitamins and omega 3, all the good stuff that makes you strong, fast and smart. The campaign forms part of an educational process in which the advertising agency chose to speak to the target market (LSM 5-7) in a visual language they could understand, appreciate and engage with. The adverts formed part of a newspaper print campaign which used ordinary Cape fishermen to portray icons that exemplified the benefits of pilchards, namely; Popeye for strength, Superman for energy and Einstein for brain power.
“Must be the Omega 3.”
Advertsing Agency: Saatchi & Saatchi, Cape Town, South Africa
Advertised Brand: Saldanha Pilchards
Creative Director: Anton Crone
Art Director: Jenna Barbe
Copywriter: Sammy-Jane Thom
Digital Artist: Paul Hudson
Photographer: David Prior
Walmart: Cristoforo Colombo, Galileo Galilei, Isaac Newton
“Studying makes the difference. Community engagement.”
Advertising Agency: JWT, Buenos Aires, Argentina
General Creative Directors: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Joaquin Ares
Art Director: Martín Giudicessi
Copywriter: Manana
Illustrator: Ricky Rossi
Tampa Air Cargo: The skies are safer
Advertising Agency: Young & Rubicam, Bogota, Colombia
Art Director: Jaime Duque, Oscar Munoz
Copywriters: Jaime Duque, Juan C. Valdivieso
Photographers: Niels Van Iperen, Flaco Jaramillo
Post Production: Oruga Studio
Unicef: Haïti School Project
“Rebuild the children. www.unicef.com”
Advertising Agency: Ogilvy&Mather, Paris, France
Creative Director: Chris Garbutt
Art Directors: Mathias Laurent, Gregoire Louzon
Copywriter: Pierre Clavaud
Photographer: Vincent Dixon
Additional credits: Mathieu Gamba, Reynolds Cantave for their help in Haïti.
Published: April 2010
Queen Bee Waxing: Cat, Rooster, Castor
Advertising Agency: Hanlon, Los Angeles, USA
Art Director: Steve Hanlon
Copywriter: Zac Ryder
Photographer: Helmi Flick
Post Production: Paul Nelson
Meltin’Pot: Dinner, Lesson, Violin
“When you look better, everything looks better. Meltin Pot.”
Advertising Agency: Armando Testa, Milan, Italy
Executive Creative Director: Michele Mariani
Deputy Creative Director: Luca Cortesini, Lorenzo Crespi
Art Directors: Laura Sironi
Copywriter: Maria Meioli
Photographer: Lorenzo Vitturi
Published: August 2010
Eno: Bubbles
Campaign for Eno fizzy antacid tablets.
Advertising Agency: Ogilvy & Mather, New Delhi, India
Art Director: Basab Tito Mazumdar
Copywriters: Ajay Gahlaut, Vikash Chemjong
Photographer: Pankaj Arora
Illustrator: Basab Tito Mazumdar
Post Production: Sudhir Gautam
Indus Pride: Beer Mug
To popularize SAB Miller India’s new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, we chose low-cost handles of airport transit buses as our medium. It was released in March ’10, a peak vacation season when travel via airports increases by 50%.
Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Director: Vipul Thakkar, Shamik Sengupta
Associate CD/ Art Director: Ajesh N
Associate CD/ Copywriter: Kunj Shah
Photographer: Kiran Rao, Sudhanva
Additional credits: Ogilvy Activation
Noé Conseration: Monsters
Noé Conservation is an association for the protection of biodiversity.
“It’ll be too late to complain one we’re finally forced to move.”
Advertising Agency: CLM/BBDO, Paris, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Illustrator: Frédéric Perrin
Renault Clio: Traffic Light
Advertising Agency: Publicis Frankfurt/Publicis Conseil
Chief Creative Director: Volker Schrader/Olivier Altmann
Creative Director Copy: Peter Kaim
Creative Director Art: Nico Juenger
Director: David Gray
DOP: Sebastian Pfaffenbichler
Producer: Federico Russo
Production Company: WAM
Published: June 2010
Tusker Lager: Elephant
“Tusker. Refresh your roots.”
Advertising Agency: AMV BBDO, London, United Kingdom
Creative Directors: Mike Hannett, Dave Buchanan
Art Director: Laurent Simon
Copywriter: Aidan McClure
Illustrators: Dingus Hussey, Bernie Reid, Ben Newman
