Senac Technical School: Magic Door
Advertising Agency: DPZ, São Paulo, Brazil
Creative Directors: José Zaragoza, Fernando Rodrigues, Diego Zaragoza
Copywriter: Rodrigo Senra
Art Director: Daniel Poletto
Archive for July, 2010
Citta di Nettuno, Anti-Smoking Campaign: Caregiver
“Smoking prevents dementia.”
Advertising Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Saverio Lotierzo
Accounts: Francesca Carpineti, Federico Aggio
Published: May 2010
The Space Cinema: Fault, Save, Free kick
Advertising Agency: Y&R, Rome, Italy
Chief Creative Director: Alessandro Canale
Art Directors: Fabio Dimalio
Copywriter: Saverio Lotierzo
Photographer: Marco Biondi
Group Client Director: Marco Ruggeri
Account Manager: Paolo Di Diego
TVN Channel: Hannibal, Kill Bill, Il Padrino
“Shorter commercial breaks.”
Advertising Agency: Lowe Porta, Santiago, Chile
Executive Creative Director: Kiko Carcavilla
Creative Directors: Cristian Kemp, Sebastián Collantes
Copywriter: Sebastián Collantes
Art Director: Cristian Kemp
Account manager: Claudia Delavenne
Nicomild: Lighter, Ashtray, Finger
“Stop smoking gum.”
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director / Art Director: Supachai Toemtechatpong
Copywriter: Surakai Ngernmaneerongroj
Photographer: Sun House
Published: May 2010
Vigorsol: Walrus
Advertising Agency: Bartle Bogle Hegarty, London, United Kingdom
Creative Directors: David Monk, Matt Waller
Creative: Dan Bailey; Brad Woolf
Director: Randy Krallman
Agency Producer: Georgina Kent
Production: Smuggler
Producer: Andy Barmer; Tim Lyall
Director of Photography: Ulrik Boel Bentzen
Post Production: Absolute Post
Editor: Andy McGraw (Cut & Run)
University of Aarhus: The world’s smallest brochure
Results and Effectiveness: The brochure immediatly became a collector’s item at college and was a major subject on the students Facebook college groups. But most importantly, the University of Aarhus experienced a 67% increase of applications for the Molecular Biology and other nature science studies. Their most successful campaign ever.
Creative Execution: We created a brochure so small that it was only possible to read the text through a microscope. The brochure measured only 5 mm x 10 mm and the text was specially printed with an incredible point size of only 0.4. The brochure informing about the molecular studies at Aarhus University – was handed out to students at all major colleges.
Insights, Strategy and the Idea: For years The University of Aarhus had experienced a decline of students at the nature science studies. Our brief was to make more college students choose to study nature sciences after ending college. We specially designed a campaign for every study direction. For the study of Molecular Biology (the study of biology at a molecular level) we built our campaign around a basic insight that concerned all the students at Molecular Biology. Since they had always been interested in studying very small objects, they all owned a microscope at home or they frequently used the microscopes placed in the physics/chemistry room at college.
Advertising Agency: Uncle Grey, Århus, Denmark
Creative Directors: Michael Paterson, Jesper Hansen
Art Directors: Morten Killerich, Jakob Nusbaum
Account Manager: Jesper Kortegaard
Eno: Japan, Mexico, Persia
“Eno. Explore the world.”
Advertising Agency: Ogilvy & Mather, New Delhi, India
Executive Creative Director: Ajay Gahlaut
Creative Directors: Mayur Hola, Gaurav Nautiyal
Art Director: Sudeepa Ghosh
Copywriter: Mayur Hola
Photographer: Pradeep Dasgupta
Food Stylists: Indranie Dasgupta, Sudeepa Ghos
Canal+: La Bascule
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stephanie Xiberras
Creatives: Raphael Halin, Benjamin Sanial
Director: The Glue Society
Producer: Fabrice Brovelli
Production Company: Park Pictures
Executive Producer: Jackie Kelman Bisbee, Justin Pollock
Head Of Production: Dinah Rodriguez
Producer: Erin Wile
Editorial: Rock Paper Scissors
Editor: Carlos Arias
Post Production: Nightshift
Post Producer: Nolwenn Hajo
Audio: Christophe Caurret
Sound: Christophe Caurret
Agente Cidadão: Blanket, Cold
“Their blanket is also made with paper. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao”
“Too many clothes make you cold. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao”
This year, the Agente Cidadão, a nonprofit organization that collects clothing, objects, furniture and food, made interventions in high-density traffic streets under viaducts and bridges that are taken up as residence by homeless people. Life-size pictures of closets full with clothes were pasted up in these areas, alongside with posters of the campaign. The places became actual “living ads”, and pictures of these interactions were used in the print campaign.
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Vice President Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Creation: Erich Moreira, Fernando Passos, Mariana Ferrari, Pedro Walker
Street Art: Bozer & Bis
Photographer: Faustulo Machado
Account: Andrea Tornovisky, Stephane Rosa
Graphic Production: Antonio Carlos
Published: June 2010
Colun light: Bonsai, Bottle, Jet
“Your kid, without sugar. Colun light.”
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriter: Fabrizio Baracco
Agency Producer: Constanza Valdes
Account manager: Pablo Gacitua
TV2, Vampire Diaries: Bloody cooler
“Colenso BBDO, Auckland filled water coolers with blood, to promote the new show Vampire Diaries on TV2.These were placed in gyms, offices, hairdressers and other public places.”
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director / Copywriter: Sarah Longworth
Producer: Rob Linkhorn
Retoucher: Kevin Hyde
Trenet: Oil
“Only a few stains make you happy.”
Advertising Agency: DDB, Buenos Aires, Argentina
Creative: Adriano Lombardi
Photographer: StudioWallace
Clorox: Police chase
“Colors survive. Clorox for bright colored clothes.”
Advertising Agency: DDB, Buenos Aires, Argentina
Creative: Adriano Lombardi
Photographer: StudioWallace
Soleterre.org: Old war
“Let’s make war an old thing.”
Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Illustrator / Photographer: Dock 75
Published: May 2010
