“Aire conditioners with Turbo Cooling.”
Advertising Agency: McCann Erickson, Delhi, India
Creative Chief: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Art Directors: Vineet Mahajan, Natwar Singh, Denzil Machack
Copywriters: Natwar Singh, Ashish Chakravarty
Illustrators: Gurudev Singh, Kuldeep Soni
“Download the poster in high-resolution.”
Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Sidney Araújo
Copywriter: Marcelo Sato
Illustrators: Daniel Leão, Alexandre Calvin
Published: January 2010
Advertising Agency: Heye & Partner, Munich, Germany
Executive Creative Directors: Alexander Bartel, Martin Kießling
Creative Directors: Jan Okusluk, Zeljko Pezely, Fabian Hinzer
Art Directors: Andreas Weber, Amalija Tidlacka
Copywriters: Christian Beitlich, Isabel Köhl
Sound Design: Felix Kupferschmidt
Published: January 2010
Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz
Copywriter: Raphael Quatrocci
Illustrator: Fernando Dias De Souza
Art Buyers: Mariah Bayeux, Janaína Lacerda, Rubens Gomes
Account Supervisor: Valéria Barbosa
Account Managers: Mariana Magalhães, Filipe Albuquerque
Planners: Eduardo Lorenzi, Diana Junqueira
Advertiser’s Supervisor: Marco Seregni, Joana Oliveira
Other Credits: Kiyoshi Takahashi, Vinícius Busico, Eduardo Oliveira
Advertising Agency: Publicis, Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Creative Director: Roy Sagala
Art Director: Yohannes Chayadi / Eddu Enoary / Randy Rinaldi
Copywriter: Dono Yuniarto / Roy Sagala
Agency Producer: Ungky Widyoastono
Typographer: Yohannes Chayadi
Senior Account Director: Iwana Frederika
Country: Indonesia
“Crossfox. The compact off-road.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcelo Serpa
Executive Creative Director: Marcelo Serpa
Creative Director: Luiz Sanches
Art Director: Caio Tezoto, Leonardo Rua
Copywriter: Renato Simões
Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Director: Jason Bagley, Eric Baldwin
Copywriter: Eric Kallman, Craig Allen
Art Director: Craig Allen, Eric Kallman
Producer: Lindsay Reed
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of Photgraphy: Neil Shapiro
Editorial Company: Rock Paper Scissors
Advertising Agency: Heye & Partner, Munich, Germany
Executive Creative Directors: Alexander Bartel, Martin Kießling
Creative Directors: Jan Okusluk, Zeljko Pezely, Fabian Hinzer
Art Directors: Andreas Weber, Amalija Tidlacka
Copywriters: Christian Beitlich, Isabel Köhl
Published: January 2010
“Have a break, Have a Kit Kat.”
Advertising Agency: JWT, Brussels, Belgium
Creative Director: Jean-Luc Walraff
Art Director: Cédric Minot
Copywriter: Jurgen Verbiest
Photographer: Antoine Melis
Published: June 2010
Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Luis Elizalde
Copywriter: Raúl Rivera
Agency Producer: Juan Pablo Osio
Advertiser’s Supervisor: Victoria Alvarez
Account Supervisor: Miguel Velázquez
Production Company: CENTRAL FILMS Mexico City, MEXICO
Director: Rodrigo García
Producer: Enrique Nava
Editor: Jorge Hernández
Sound Design/Arrangement: Cuadrilátero
Animation: Central Films
Art Director: Raúl Rivera
Lighting: Beto Casillas
Post Production: Central Films
Advertising Agency: DDB, Chicago, USA
Chief Creative Officer: Group Creative Director: Mark Gross
Creative Director: Chris Roe/Chuck Rachford
Associate Creative Director: Jason Karley
Copywriter: Jeb Quaid
Executive Director Of Integrated Production: Diane Jackson
Executive Producer: Will St. Clair
Account Supervisor: Executive Producer: Liat Ebersohl
Production Company: MJZ Los Angeles, USA
Director: Tom Kuntz
Producer: Executive Producer: Jeff Scruton; Producer: Scott Kaplan
Editor: Matt Wood, The Whitehouse
Producer: Carrie Holecek
Art Director: Associate Creative Director: Galen Graham
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director : Guy Bar
Creative Director : Danny Yaacobowich
Art Director: Noam Laist
Copywriter: Orel Bitan
VP Account manager: Elika Merhavi
Account Supervisor : Hagai Leeran
Account manager: Hadar Dgani
Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Creative Director: Jörn Sonnenberg
Art Director: Dennis Wolf
Copywriter: Susanne Dupon, Sascha Dreschinski
Photographer: Björn Giesbrecht
Production: Mathias Renner, Peter Engel
Published: January, 2010
The lint bus station
The ordinary fluorescent lamps in City Lights were replaced by blacklight lamps which became a vital part of the idea. In the dark, not only the image became visible to the spectator, the blacklight also created an unusual and unexpected side-effect – dirt such as fluff, dust, lint and animal hair became visible on people’s clothes. The big Scotch-Brite Lint Roller in the foreground reminds us that there’s a simple and effective solution. A clever idea, which makes advertising come alive.
Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Art Director: Alexander Hermann
Copywriter: Sascha Dreschinski
Photographer: Eric Remann
Production: Peter Engel, Mathias Renner
Published: April, 2010
Advertising Agency: Heye & Partner, Munich, Germany
Creative Directors: Peter Hirrlinger, Zeljko Pezely
Art Director: Florian Binder
Copywriter: Christoph Gähwiler
