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Audi Quattro: Hands

August 31, 2010 at 00:47 · Filed under Ambient/Outdoor/Direct

When the ad is picked up, it looks as if it is being held by four hands. This is designed to symbolize the road handling quality of the Audi quattro.

Advertising Agency: DDB&Co., Istanbul, Turkey
Creative Director: Karpat Polat
Art Director: Ali Bati
Copywriter: Gokhan Akca
Photographer: Ali Bati

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August 31, 2010 @ 10:29

This is really, really good.

August 31, 2010 @ 12:03

doesn’t really work for me. when looking at it, i feel like i should place my hands where the printed hands are – and nothing happens.

September 1, 2010 @ 03:12

Interesting concept but I would just skip it instantly.