There are some dead people who are not missed by anyone.

Billboard text:
Dexter, the serial killer who kills serial killers.

Messages for dead killers:
Lord, guard the souls he will meet in the next world.
You made this world a better place, leaving it.
Peace and love. Now that you are gone.
Your memory will never die. Unfortunately.
Peace be with us.
We should have prayed for your soul, if you have never had one.
If we ever meet in the next world, we’ll pretend not to see you.
The emptyness you left around you is huge, but your death is filling it.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Art Directors: Nicola Cellemme, Christian Longhi
Copywriters: Gennaro Borrelli, Georgia Ferraro, Pasquale Frezza
Production Company: The Family