Romtelecom: Yellow pages
“Information 118.932. All the numbers in one. Save it now.”
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Ioana Avram
Copywriter: Ana-Maria Taralunga
Archive for September, 2010
MTV Streetpaper: Volcano, Floods, Oil Spill
“The news hitches a ride.”
Advertising Agency: Moma, São Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Fabio Baraldi
Copywriter: Rodolfo Sampaio
Illustrator: Vetor Zero print
Photographer: Raul Raichtaler
typografist: Luiz whately
Published: July 2010
Lee Brown: Ramadan lantern
The month of Ramadan is celebrated across the Arab world. Hanging lanterns is a tradition all Arabs perform to mark the Holy month. The purpose of this ad was to create an interactive greeting card, one that is unique and stands out. In addition, we wanted to increase traffic on our facebook page.
Advertising Agency: Lee Brown, Cairo, Egypt
Chief Creative Officer: Samy Elias
Creative Director: Bassem Nadi
Art Director: Sameh Khafagy
Published: August 2010
Fiskars Gardening Tools: Garden letters, Garstig, Grausen, Schrecken
Each ad shows a word made of parts of plants, saying something very negative, horrific – only that with Fiskars it is trimmed down to a few letters – the way it should be.
Advertising Agency: Heye & Partner, Unterhaching, Germany
Creative Director: Ulrich Luetzenkirchen
Art Director: Christian Woelky
Copywriter: Stefan Amtmann
Illustrators: Christian Woelky, Maximilian Haupt
Photographer: Mathias Remmling
WWF: Tiger Tattoo, Eagle Tattoo, Shark Tattoo
“Set harm, get harm.”
Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu Yan’gang Wang
Designers: Yan’gang Wang
Copywriter: Lili Su
Published: June 2009
Volkswagen Golf: Rave, Busker, Paris Hilton
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Group Head: Jamie Mietz
Art Directors: Jamie Mietz, Michael Lees-Rolfe
Copywriter: Peri van Papendorp
Darty: Thief
“High quality printers arrived.”
Advertising Agency: Publicis Bold, İstanbul, Turkey
Creative Director: Sami Basut
Art Director: Gürkan Bayındır
Copywriter: Caner Gözübüyükoğulları
Photographer: Ahmet Tozar
Retouch: Kerem Çakmak
Jeep Wrangler: Garage
Advertising Agency: BBDO, Detroit, USA
Creative Director: Mike Stocker, Robin Chrumka
Art Director: David Harpster
Copywriter: Mike Stocker
Photographer: Dennis Wiand
Retouching Bernie Solo
Cadbury Maynards wine gums: Lift, Glide
Advertising Agency: Fallon, London, UK
Creatives: John Allison, Chris Bovill
Account Director: Lulu Skinner
Account Manager: Charlotte Burgess
Production Co: Rehab Studio
Medium: Online
Published: July 2010
SOS Children Villages: The Rumpled Leaflet
“Don’t throw my destiny away!”
Advertising Agency: DDB, Bucharest, Romania
Creative Director: Theodor Sandu
Art Director: Maria Bobancu
Copywriter: Hana Ortopelea
Published: March 2009
Hot Wheels: Girls
Advertising Agency: Ogilvy, Caracas, Venezuela
Creative: Oscar Gamez
Photographer: David Gonzalez
Published: June 2010
Fiat: Oil spill
“Use only original parts Fiat.”
Advertising Agency: Fire Comunicação, Vitória/ES, Brazil
Creative Directors: Elisa Quadros, Cláudio França
Art Director / Copywritter: Daniel Galvão
Illustrator: Daniel Galvão
Photographer: Radael Júnior
Published: November 2009
The Rock & Roll Hall of Fame: John Lennon Strawberry Fields
Description: John Lennon, The NYC Years: To promote the opening of this exhibit at The Rock & Roll Hall of Fame Annex, die-cut strawberries containing the event info were mounted on stakes, then planted in the Strawberry Fields section of Central Park in New York. Instead of mailing/distributing invites by conventional means, pedestrians actually picked the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered–making the experience a very personal one. The John Lennon exhibit became the most successful exhibit in the museum’s history.
Insight: Strawberry Fields was a Salvation Army children’s home in Liverpool, England where John Lennon often played as a child. Lennon later wrote a song about it titled Strawberry Fields Forever, with The Beatles. After John Lennon was murdered, a section of Central Park, located across the street from where Lennon lived & died was dedicated to John’s memory. It was named Strawberry Fields.
Advertising Agency: Knarf, New York, USA
Creative Director: Frank Anselmo
Art Directors: Michael Lubrano, Kimberly Yau
Copywriters: Kimberly Yau, Michael Lubrano
Meltin’Pot: Download, Diet, Call Center, Low Battery, Family Reunion
“When you look better, everything looks better. Meltin Pot.”
Advertising Agency: Armando Testa, Milan, Italy
Executive Creative Director: Michele Mariani
Deputy Creative Director: Luca Cortesini, Lorenzo Crespi
Art Directors: Laura Sironi
Copywriter: Maria Meioli
Photographer: Lorenzo Vitturi
Published: August 2010
Comieco: Enemies
Comieco is an Italian organization for paper recycle. This campaign aims to improve the quality of the paper recycle by pointing out the things you can’t throw in the recycle bin.
“SCOTCH-TAPE IS TREACHEROUS.
Search out and remove all adhesive
tape from boxes. A good paper recycle
has many enemies: discover them all
on comieco.org”
“MIND THE CELLOPHANE.
Remove all cellophane envelopes
from magazines. A good paper recycle
has many enemies: discover them all
on comieco.org”
“BEWARE OF
FOOD LEFTOVER.
Dirty paper must be thrown
in the black bag.A good paper recycle
has many enemies: discover them all
on comieco.org”
Advertising Agency: Tita, Milan, Italy
Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Andrea Masciullo
Published: September 2010
