Advertising Agency: Ogilvy, Auckland, New Zealand
Creative Director: Damon O’leary
Art Director: Freddie Coltart
Copywriter: Matt Williams
Illustrator: FDKNS
Additional credits: The Avondale Jockey Club for providing the wall.
Published: September 2010
Advertising Agency: Santo, Buenos Aires, Argentina
Creative Director: Maximiliano Anselmo, Luigi Ghidotti, Pablo Minces, Sebastian Wilhelm
Study # 7
Production Company. Pank
Director. Pablo Fusco.
Executive Producer. Lucas Urquiza.
Producer. Tomas Veloso.
Director Assistant. Facundo Españon.
DP. Sebastian Gallo.
Post Production. Che Revolution Post
Colorist. Jorge Russo
Vfx Supervisor. Alejandro Iturmendi
Online / Vfx compositors . Jonathan Monroig.
Music & Sound design. Animal Music
Ass-Kicking Concept
Production Company. Pank
Director. Pablo Fusco.
Executive Producer. Lucas Urquiza.
Producer. Tomas Veloso.
Director Assistant. Facundo Españon.
DP. Sebastian Gallo.
Post Production. Che Revolution Post
Colorist. Jorge Russo
Vfx Supervisor. Alejandro Iturmendi
Online / Vfx compositors . Emilio Arnaguren – Martin Larravide
Music & Sound design. Animal Music
Countryside
Production Company. Landia
Director. Andy Fogwill
Executive Producer. Claudio Amoedo
Production manager. Diego Dutil
Director Assistant. Sebastian Hall
DP. Carlos Ritter
Post Production. Che Revolution Post
Colorist. Jorge Russo
Vfx Supervisor. Alejandro Iturmendi
Flame artist . Alejandro Staropoli
Music. Chase: “Upset” by Maxi Trusso. Romantic: Animal Music
Sound Design. Animal Music
The Sneaker of the Future
Production Co. POSTER
Director. Sebastián Caporelli
Executive Producer. Mariano Echarri
Animation / VFX. WOLF VFX
Music & sound design. Animal Music
Training Center
Production Co. POSTER
Director. Sebastián Sánchez
DOP. Demián Rodenstein
Stereographer. Sebastián Tolosa
Executive Producer. Mariano Echarri
Post Production Co. WOLF VFX
VFX Supervisor / 3D. Nicolas Cragnolino
VFX Artist. Leonardo Muzzin / Jr. Santeiro.
Music. “No no no” by Poncho.
Ballet
Production Company. Nunchaku Cine
Director. Nicolas Kasakoff / Federico Cummins
Executive Producer. Claudio Pastorino / Juan Manuel Menvielle
Producer. Cecilia Cardenas
Production manager. Javier Flores
DP. Cristobal Cottet
Art director. Chopy Casariego
Dresser. Lucia Beruti
Music. “Monterrey” by El Chavez.
Assland
Production Company. PUNGA™ / La Posta Cine
Director. Tomi Di
Executive Producers. Patricio Verdi Brusati / Pablo Tufaro
Music & Sound design . Animal Music
Advertising Agency: Miami Ad School Europe, Hamburg, Germany
Art Director: Samuel Huber
Copywriter: Oddbjorn Stensrud
Photographer: Nils Sandmeier
As has been demonstrated in the past, winning this award can be the first significant milestone in the career of many a creative. The perfect example is Menno Kluin, who – like this year’s winner – was also a student of Miami Ad School Hamburg at the time, and has since gone on to carve out a career for himself at Saatchi & Saatchi and Y&R New York. Today, he is to be numbered among the ad industry’s top creatives. This year’s jury – Keeichi Uemura, art director with Saatchi & Saatchi Fallon Tokyo, Japan, Icaro Doria, art director at Goodby, Silverstein San Francisco, and our very own editor in chief, Michael Weinzettl – joined by 7,456 votings to help decide the outcome of the contest. No less than 952 of the votes cast were for the ad by Samuel Huber. On the busiest single day of the contest, 642 votes were cast. The best 26 campaigns produced by students at colleges and universities were considered good enough to appear in the international advertising review “Lürzer’s Archive,” which publishes outstanding print and TV campaigns from around the world. “Wüsthof – Redefining Sharp” is the slogan of the award-winning campaign by art director Samuel Huber and copywriter Oddbjorn Stensrud. The two students (pictured below) of the Miami Ad School in Hamburg on the background to their campaign:
“The first time we played around with Wüsthof knives was in the offices of Ogilvy & Mather Paris. They were amazingly sharp. Compared to the knives inhabiting our student lives, they were magic. That feeling of excitement is what we wanted to convey with our Wüsthof print campaign.”
The winner will be invited to attend the Golden Drum festival, Slovenia, in October to be presented with the “Student of the Year“ trophy, the specially produced “Lürzer’s Archive Sixpack.“ The award was created in 2004 to provide students of advertising and communications design with a platform for their work. A number of readers – among them leading ad industry figures – had previously suggested that such a contest for up-and-coming talent be created. Published every two months, “Lürzer’s Archive“ is read by 152,000 creative in 35 countries. The Sixpack, a unique trophy presented to the winner – as selected by our readers – of the annual “Lürzer’s Archive” contest for up-and-coming talent.
Please address any queries or requests for high-res files to:
Lürzer’s Archive
Sandra Lehnst – Marketing Sales Manager
Email: sl@luerzersarchive.com
Phone: 0043 1 715 24 24
“Bi-Xenon headlights standard on every Passat.”
Advertising Agency: Mudra DDB Group, Mumbai, India
Creative Director: KB Vinod, Deepak Singh
Art Director: Deepak Singh
Copywriter: KB Vinod
Photographer: Tim Flach
Studio: Peter Bailey
Advertising Agency: NOEL Agency, Stuttgart, Germany
Creative Director: Roland Frechen
Art Director: Karl Hagg
Copywriter: Sven Diggity
Photographer: Jean-Claude Winkler
Published: September, 2010
“For little monsters with big immaginations. Levi’s Kids.”
Advertising Agency: BBH, Singapore
Executive Creative Director: Steve Elrick
Copywriter: Angie Featherstone
Art Director: Eirma Webster
Photographer: Xuan Ong Of Groovy Studio
Print Production: Peter Chee
Print Producer: Lesley Chelvan, Michelle Tan
Account Manager: Frances Great/Joanna Yeo, Sophina Smith
“Sleepiness is stronger than you. ThaiHealth. Don’t Drive Sleepy Project.”
Advertising Agnency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattrapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich
Advertising Agency: McCann Erickson, Manchester, UK
Creative Director: Dave price
Art Director: Jamie Axford
Copywriter: Neil Lancaster
Photographer: Alex Steele
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Grigory Sorokin, Mikhail Kudashkin
Art Director: Vladimir Shreyder, Mikhail Derkach
Designer: Vladimir Shreyder, Andrey Sergeev
Producer: Gleb Glonti
Account Director: Anna Evdokimova
LookAtMe Account Director: Katya Bazilevskaya
LookAtMe Production Manager: Katya Nazarova
Software Production: kijjaa! digital miracles
Advertising Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Photographer: Michael Lewis
Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Steph Mackie, Mark Biernacki
Associate Creative Director: Sean Ohlenkamp
Writer: Rob Sturch
Producer: Brie Gowans
Production House: Aardman
Illustrator: Matthew Walker
Producer: Lida Nassif
Audio Production: Grayson Matthews
Casting: Pomann Sound
Published: July 2010
Polar Bear Puzzle (54 Pieces). Did you know that a polar bear’s skin is black, not white? It’s true! Surprisingly, their fur is not white either. Each hair is a clear hollow tube. They look white because of the way their fur reflects the sunlight. This allows polar bears to blend into their Arctic environment, and helps keep them warm. Can you find the polar bears in this puzzle? Hint: Polar bears have no fur on their nose, and their eyes are black!
Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Steph Mackie, Mark Biernacki
Associate Creative Director: Sean Ohlenkamp
Writer: Rob Sturch
Producer: Brie Gowans
Illustrator: Matthew Walker
Print Production Manager: Beth Mackinnon
Studio Artist: Brad Kumar
Published: September 2010
This book has 20 pages of fun-filled activities for you to complete, with ready-to-colour images of polar bears in their natural Arctic environment. Get creative. Use your imagination. All the crayons you need are included!
Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Steph Mackie, Mark Biernacki
Associate Creative Director: Sean Ohlenkamp
Writer: Rob Sturch
Producer: Brie Gowans
Illustrator: Matthew Walker
Print Production Manager: Beth Mackinnon
Studio Artist: Brad Kumar
Published: September 2010
Advertising Agency: Lahtinen Mantere Saatchi & Saatchi, Turku/Helsinki, Finland
Art Director: Olli Repo
Copywriter: Kati Pollari
Illustrator: Ilkka Juopperi, Ikon Graphics Ltd
Published: September 2010
“Get to them before they get to you”
Cockroaches carry over 33 infectious diseases and can enter your home through a space as small as 1/16th of an inch. This insert, placed in good housekeeping magazine, forces homeowners to interact with the truth. It’s easy for roaches to spread disease anywhere in your home. Turning the page reveals that terminix is the best way to remove pests and the diseases they carry. Homeowners are motivated to take action before they have a problem with the line, “get to them before they get to you.”
Advertising Agency: Publicis, Dallas, TX, USA
Executive Creative Director: Shon Rathbone
General Creative Director: Julia Melle
Art Director: Dustin Taylor
Copywriter: Andrew Beckman
Photographer: David Chasey
Print Producer: Katy Theiss
Published: September 2010
