Archive for September, 2010
September 23, 2010 at 23:40 · Filed under Ambient/Outdoor/Direct
In the friendly tradition of ice-cream trucks and pop-corn carts, the highly visible McMobile brightens up the day at large sporting events, concerts, street festivals and any other events where large crowds are present — and hungry! And for people waiting in long line-ups to get into such events or to buy tickets, the McMobile would be not only a welcome and entertaining distraction, but a chance to get something to eat that they would probably eat anyway when they get into the event. Depending on the location and specific requirements, the McMobile could take the shape of just the one main car or it could become an entire fun train with various components of a meal depicted in each car. To make most of the fun of this fun meal-on-wheels, the concept would be further enhanced by specific music, mascots, staff and entertainers interacting with the crowds — all part of the experience of encountering the McMobile. With its bright colours and cute appearance, McMobile will be photographed and broadcast in social networks by consumers where-ever it shows up. McDonald’s could even run a “Spot McMobile” contest online to increase the visibility. McMobile is a concept created by Access Agency which will be sold as a franchise model and also used as a branded marketing experience.
Advertising Agency: Access Agency, USA
Creative Director: Bill Tikos
Published: September 2010
September 23, 2010 at 15:41 · Filed under Ambient/Outdoor/Direct
Advertising Agency: Jung von Matt Matt/Alster, Germany
Creative Director: Armin Jochum, Fabian Frese
Copywriter: Torben Otten, Georg Baur
Art Director: Tilman Gossner
Graphic Designer: Johannes Riffelmacher
September 23, 2010 at 15:36 · Filed under Print
Advertising Agency: Jung von Matt Matt/Alster, Germany
Creative Director: Armin Jochum
Copywriter: Torben Otten, Georg Baur
Art Director: Tilman Gossner
Graphic Designer: Angela Bolliger
Illustrator: Suzanne Levesque
Art Buyer: Karen Blome
September 23, 2010 at 15:34 · Filed under Print
Advertising Agency: Jung von Matt Matt/Alster, Germany
Chief Creative Officer: Armin Jochum
Creative Director: Christian Fritsche
Art Director: Tilman Gossner
Graphic Designer: Johannes Riffelmacher
Scriptwriter: Georg Baur, Torben Otten
Agency Producer: Marcus Loick
Account Supervisor: Sonja Stockmann
Account Manager: Nils Heimes, Sophie Lewens
September 23, 2010 at 14:56 · Filed under Print
“A journey as beautiful as life has to start from water. The official water of Naples Airport.”
“Home is where you recognise flavours. The official water of Naples Airport.”
“The heart is the only suitcase that carries things bigger than itself. The official water of Naples Airport.”
“If you want to get to know a new land, better start with its water. The official water of Naples Airport.”
Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Massimo Filimberti
Copywriter: Vincenzo Garzillo
Digital Artist: Livio Ansaldi, Balalò
Published: June 2010
September 23, 2010 at 14:00 · Filed under Ambient/Outdoor/Direct
“Tough luggage from American Tourister.”
Advertising Agency: Contract Advertsing, Mumbai, India
Creative Director: Manish Ajgaonkar
Art Director: Pradnya Raut
Copywriter: Qainat Mansoor
Photographer: Amit Thakur
Additional Credits: Sanjay Shinde, Abhishek Chendwankar
September 23, 2010 at 12:51 · Filed under Print
“Omo. Dirt is good.”
Advertising Agency: Neogama BBH, São Paulo, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Fabio Astolpho
Copywriter: Eduardo Andrietta
Photographer: Eduardo Rodrigues
Illustrator: Iran Alves da Silva
September 23, 2010 at 12:50 · Filed under Ambient/Outdoor/Direct
Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Executive Creative Director: Shwetabh Gupta
Art Director: Roshan Quintus, Rishini Jayasinghe
Copywriter: Shwetabh Gupta, Farzad Mohideen
Account Planner: Ronald Peiris
Published: September 2010
September 23, 2010 at 12:38 · Filed under Print
“Chocolate with whisky. L’Univers de Chocolat.”
Advertising Agency: Dentsu, São Paulo, Brazil
Vice President: Niki Tsuji
Executive Creative Directors: Felipe Cama, Alexandre Lucas
Creative Directors: Felipe Cama, Alexandre Lucas
Art Director: Adriano Alarcon
Photographers: Rogério Miranda, Cadu Maya
Art Buyer: Ana Luiza Rodrigues
Account Managers: Fabio Britto, Tiago Lara
Advertiser’s Supervisor: Nicolas Galland
September 23, 2010 at 12:23 · Filed under Print
Advertising Agency: BBH, London, UK
Creative Directors: Kevin Stark, Nick Kidney
Art Director: Mark Reddy
Designer / Illustrator: Rich Kennedy
September 23, 2010 at 09:12 · Filed under Print
“Makes vegetables less scary. Werder Ketchup.”
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Oliver Handlos
Art Directors: Matthias Spaetgens, Michael Hess
Copywriter: Felix Fenz
Photographer: Staudinger+Franke
September 23, 2010 at 05:54 · Filed under Print
Advertising Agency: Luvi Ogilvy, Reunion
Creative Director: De Oliveira Pedro
Art Director: Fanny
Copywriter: Philippe Amsalem
Photographer: Stockimages
Retouch: Bee factory
Published: June 2010
September 23, 2010 at 02:53 · Filed under Print
Advertising Agency: Promoseven, Riyadh, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Director: Ahmad Beck, Ramero Firmeza
Photographer: Steve Kozman
Copywriter: Ahmad Beck
Retoucher: Amin Daw / Standby Production
September 23, 2010 at 00:53 · Filed under Print
Advertising Agency: Ogilvy & Mather, Hong Kong
Creative Directors: Eugene Tsoh, Sandy Chan, Simon Handford
Art Director: Ronald Chong
Copywriter: Yeefung Chan
Published: July 2010
September 22, 2010 at 14:33 · Filed under Print
Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Director: Raúl López
Copywriter: Raúl López
Illustrators: Paco Marcos, Dani Rubio
