GPS Bay: Fire truck
Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Copywriter / Art Director: Chow Kok Keong
Photographer: Cue Art
Archive for September, 2010
Autopoint: Feet
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Theerapol Koomsorn
Art Director: Vorachai Sooksai
Copywriter: Theerapol Koomsorn
Illustrator: Visionary
Typographer: Vorachai Sooksai
Tesa: Tesa fly screen
The brief: We had to promote the Tesa fly screen.
The solution: The safety nets of construction site scaffoldings in the city centre are turned into a giant fly screen, simply by adding several flys, wasps and mosquitos – measuring over two meters each.
TESA INSECT STOP FLY SCREEN.
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Director: Holger Oehrlich, Philipp Barth
Art Director: Mario Loncar, Mark Räke, Matthias Grotter
Copywriter: Philip Wienberg
Photographer: Johannes Kühn
Account Supervisors: Susanne Vanselow, Franziska Hook, Gunda Meschede
Agency Producer: Anja Geib
Published: July, 2010
UN Millenium Development Goals: Loudspeaker/Man, Loudspeaker/Woman, Loudspeaker/Girl, Loudspeaker/Boy
“To beat powerty, we need something loud and strong. Make your heart beat for the millenium development goals. StandAgainstPowerty.org”
Advertising Agency: Grey Worldwide, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Gaetano Cerrato
Copywriter Supervisor: Simona Angioni
Advertiser: Campagna del Millenio
Account Supervisor: Emanuela Carnaghi
Art Buyer: Virginia Salvucci
Photographer: Giovanni Santarelli (Agent: DV Milano)
Published: July 2010
Health Minister Brazil: Cigarettes Street poles
“Save a life. Put out your cigarette.”
Advertising Agency: Shoot The Shit, Brazil
Matraş: Eagle, Tiger, Snake
Advertising Agency: THE, Istanbul, Turkey
Creative Directors: Çağlar Eser, Alper Pala
Art Director: Çağlar Eser
Copywriter: Alper Pala
Photographer: Mehmet Turgut
Samsung: Christ, Sphinx, Statue of Liberty
Advertising Agency: Excell Ogilvy, San Pedro Sula, Honduras
Creative Director: Carlos Escobedo
Creative / Art Director: Oliver Rodriguez
Copywriter: Q.ik Gúzman
Photographer: Caja de Luz
Published: July 2010
Hiltl Vegetarian Restaurant: Tiger, Panther, Lion
“Sure to make everyone enjoy vegetarian food. Hiltl Vegetarian Restaurant.”
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Marcel Schläfle, Lorenz Clormann
Copywriter: Maas Torsten
Pescariu Sports&Spa: Body Dresser
Advertising Agency: DRAFTFCB, Bucharest, Romania
Creative Director: Dragos Radulescu
Copywriter: Dan Bondrea
Art Director: Wanda Hutira
Lay’s: Chocolates Cards, Ice Cream Cards, Popcorn Cards, Sardines Cards, Shish Kebab Cards, Sushi Cards
Advertising Agency: BBDO, Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Magdalena Kramer
Copywriter: Katarzyna Owczarek
Photographer: Przemek Bednarczyk
Published: September 2010
Women’s Refuge: Invitation to the 2010 Women’s Refuge Appeal Week Launch
To help invitees understand what it’s like to live in fear of domestic violence, we provoked another fear in them with which they were familiar. Invitees came home to find a key in their front door. This instantly made them afraid that someone they didn’t know had access to their home. Attendance at the launch rose by 60% on previous years, and the invitation gained national media coverage.
Advertising Agency: Saatchi & Saatchi, Wellington, New Zealand
Creative Directors: Scott Henderson, Tony Haigh
Art Director: Phoebe Smith
Copywriter: Samantha Jukes
Account Services: Claire Dooney, Dawn Marrs
Published: July 2010
Chevrolet Captiva X-treme: Snow, Savana
“Don’t let nature make you feel insignificant.”
Advertising Agency: Mccann Erickson, Buenos Aires, Argentina
Executive Creative Director: Sebastián Castañeda
Creative Directors: Mariano Legname, Rodrigo García Polignano
Art Director: Juan Lódola
Copywriter: Sebastian Lombroni
Illustrator: Tino Lopez Saubidet
Published: July 2010
T-Mobile: Facebook
Advertising Agency: Saatchi & Saatchi, Budapest, Hungary
Creative Directors: Attila Lonkay, László Nagy
Art Director: Eric Rainsberry
Copywriter: Andrea Toth
Published: July 2010
Beitech: Anorexic Funeral
Beitech is a non profit organization for woman with eating disorders.
“15% of woman who suffer from anorexia will die this year. For donations: www.beitech-ed.org”
Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Vice President Creative Directors: Eldad Wienberger, Tal Raviv
Creative Director: Igal Hazan
Art Director: Ifat Shleziger
Copywriter: Asaf Zelicovitch
VP Accounts: Ifat Wieder-Arad
Account Director: Chen Biran
Toyota Auris HSD: Loop
Film:
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Director: Luca Pannese
Coywriter: Luca Lorenzini
Directors: Luca Pannese, Luca Lorenzini
Production company: (h)films
Print:
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Director: Luca Pannese
Coywriter: Luca Lorenzini
Photography: Luca Esposito, Mauro Chiarallo
