The brief: We had to promote the Tesa fly screen.

The solution: The safety nets of construction site scaffoldings in the city centre are turned into a giant fly screen, simply by adding several flys, wasps and mosquitos – measuring over two meters each.

TESA INSECT STOP FLY SCREEN.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Director: Holger Oehrlich, Philipp Barth
Art Director: Mario Loncar, Mark Räke, Matthias Grotter
Copywriter: Philip Wienberg
Photographer: Johannes Kühn
Account Supervisors: Susanne Vanselow, Franziska Hook, Gunda Meschede
Agency Producer: Anja Geib
Published: July, 2010