To promote Bega Barbcubes as the no-fuss game snack, this campaign appeared in the sports pages each week depicting and defiling a different team mascot in the lead up to the Australia Football League grand final.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Marin & Julian Schreiber
Art Director: Ben Keenan
Copywriter: Ben Keenan
Photographer: Adrian Lander