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Guarani FM Kacophonia: Magnetic Tape

Campaign for Kacophonia, a special radio program on Guarani FM, a station that plays only classic rock.

“Kacophonia. Listen to your elders.”

Advertising Agency: RC Comunicação, Belo Horizonte, Brazil
Creative Director: Guilherme Araújo
Art Directors: Rafael Gil, Erika Simmons, Eduardo Araújo
Copywriter: Gustavo Costa
Illustrator: Erika Simmons


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Matteo Invernizzi said,

October 4, 2010 @ 21:31

it’s cool for people who don’t have access to internet and don’t have already saw this art tons of times…

julian said,

October 4, 2010 @ 22:58

copy of an old reference, is not a new resource or creative, is a plagiarism

Roberto said,

October 4, 2010 @ 23:06

The artist is in the credits of the campaign. Erika Simmons. There is no plagiarism here.

lee said,

October 4, 2010 @ 23:08

Matteo you are a frustrated creative. Congratulations for the campaign guys from RC.

codinedawn said,

October 19, 2010 @ 17:44

Execution is beautiful, specially Hendrix :)

rodolfo said,

December 6, 2010 @ 15:42

It’s not plagiarism, here’s erika’s old set (http://www.flickr.com/photos/iri5/sets/72157611954107572/)

But I do hate when agencies take advantage of art for advertising, I may be radical, but i hate that. Suddenly, they’re “so creative”. I’ve seen agencies repeating the same solutions for different clients, everything is about the money and contests. Puaj…

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