Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O’Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
Genious!
This rips straight from Cuban Poster Art, see my post on the similarities
“IBM’s new ‘Advertising Manifesto’ dabbles in Cuban Poster Art” – http://bit.ly/duSMnN
Anthony, the header of your own blog / website rips Eboy. If you are Eboy, your comment is valid and I apologize. But I have this overwhelming feeling that you are not Eboy (due to your general lack of aesthetic understanding) , therefore you should rethink criticising a great campaign, and appreciate the modern and intellectual spin with IBM’s visual direction. Ya huh?
Codinedawn,
That’s harsh to say. And when I used rip, i didnt mean it in a negative way, poor choice of word. Just making an observation and commentary. I am not Eboy and I’ll work on some resolution, either changing the graphic or attributing credit. Anyways, that doesn’t take away from the borrowed aesthetics of the IBM campaign.
fyi- squared away with Eboy. all good 
Hi Anthony, sorry I came on a bit strong mate. I understand where you’re coming from, and it’s backed up with your cuban post which sheds light on the similarities.
My feeling is that pretty much everything pushed out by agencies and designers in this century will most likely already have been executed or thought of in previous years (especially 1900 – 2010+). The greatest artists of all time have all taken inspiration from their surroundings and the people they admire – Picasso developed his unique style by studying African masks.
Of course, I don’t agree with blatantly ripping someone else’s artwork and calling it your own – that is a creative sin. But, researching a style or concept that seems ideal for a project and executing it in one’s own way often leads to brilliance. In this case, maybe IBM drew inspiration from Cubans, or maybe from 60′s Pop Art, but I think the outcome is something really special. Shoes / Cellphones & Trains / Suitcases – there are signs of great talent here. Just wish I’d done it before them! A
IBM is huge like ..crazy, but yet, these works and campaign is too good for them! it’s priceless, genious.
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