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Archive for October, 2010

France 24: Arabic Lesson

New TV campaign for France 24, the french international news channel, now broadcasted in arabic 24H/7.

Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou & Frederic Témin
Art Director: Youri Guerassimov
Copywriter: Gaëtan du Peloux
Agency Producer: Timothé Rosenberg
Production company: Marcassin
Directors: Alexandre Vivet & Gabriel Malaprade
Executive Producer: Jérémie Morichon
Sound design & mix: Boris Nicou


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Alcatraz: Rock till the end

Grey signs the print ad campaign for Alcatraz Milano, the cult place for rock concerts and live music. It’s at Alcatraz that yesterday and today’s storic bands played and go on playing. The idea is that in Via Valtellina music is a serious staff. That’s why Alcatraz asks its notes to give themselves completely, till the exhaustion. This is why the end of a concert is like a battle field where you sweat your blood. In the name of rock.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Daniele Dagrada
Copywriter Supervisor: Simona Angioni
Illustrator 3D: Chiara Biagi
Photographer: Giacomo Biagi
Post production: Giacomo Biagi
Photo agency: DV Milano Srl
Published: October 2010


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BBC Knowledge: Honk if you’re human

Advertising Agency: Three Drunk Monkeys, Australia
Exec. Creative Directors: Justin Drape, Scott Nowell
Creative Director: Noah Regan
Art Director: Matt Heck
Copywriter: Damian Fitzgerald
Agency Producers: Thea Carone, John Ruggiero
Group Content Director: Dan Beaumont
Account Director: Kristen Hardeman
Content Manager: Brad Firth
Production Company: Grandchildren
Director: Sean Pecknold
Executive Producer: Aaron
Ball Producer: Brian Waldrop
Animators: Sean Pecknold, Britta Johnson
Editorial and Colour: Grandchildren
Art Assistant: Randy Bretzin
Sound Design and Mix: Justin Braegelmann
Recording Studio: Song Zu
Additional Sound Mix: Simon Kane
Producer: Virginia Welsh


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IG Motorrad: Landmines

“Minefield. Slippery manhole covers and slick road markings are some of the reasons why Switzerland suffers nearly 800 motorcycle accidents each year. Together we can clear the road for more safety and fun when riding our motorcycles.”

Advertising Agency: Euro RSCG, Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Art Director: Nicolas Vontobel, Philipp Lengyel
Copywriter: Ivan Madeo
Retoucher: Alex Herzog/red.department
Photographer: Oliver Nanzig


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Bucharest’s City Police: Eyeless, Armless

Our insight was that the biggest number of suspects for using the mobile phone while driving are especially the executive type that regard themselves as multitasking and smart. Therefore, our idea was to wake them up in a surprising, cold blooded way, by showing them how they handicap themselves using the phone while driving.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Bogdan Nestor
Copywriter: Razvan Soare
Photographer: Cosmin Gogu
Published: September 2010


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McDonald’s: The M

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Péter Tordai
Art Directors: Guilherme Somensato, Rodrigo Fernandes
Copywriters: Giovanni Pintaude, László Hevesi
Photographer: Tamás Váradi


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Personalized Plates Queensland: Naked by day and by night

Personalized Plates are all about expressing yourself on a number plate. In this execution, we used the medium to express itself. By removing the usual printed skin, the Adshel bared all and became completely NAKED.

Advertising Agency: SapientNitro Brisbane, Queensland, Australia
Creative Directors: Nancy Hartley, James Burchill
Copywriter: Bevan Lewis
Art Director: Ken Roney
Agency Producer: Emma Sparshott
Account manager: Anna Austin


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Cafe Malina: Waiting

Advertising Agency: TBWA\Central Asia, Kazakhstan
Creative Director: Juan Pablo Valencia
Art Director: Juan Pablo Valencia
Copywriter: Juan Pablo Valencia
Illustrator: Nurlan Satarov
Photographer: Emil Amriev
Published: September 2010


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Frantoio di Santa Téa: Board, Canvas

Advertising Agency: Alch1m1a ADV, Milan, Italy
Creative Directors: Viviana Leveghi, Raul Riccardo Pisani
Copywriter: Viviana Leveghi
Art Director: Raul Riccardo Pisani
Photographer: Giorgio Lari


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Norwegian Airlines: The London Bus

To highlight airline company Norwegians low fare flights to London, we brought left-hand traffic to Sweden by turning the back of Stockholm buses into the front of Londons classic double deckers.

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Copywriter: Petter Nylind
Art Director: Karl Andersson
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad
Published: September 2010


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Art Directors Club: Salt, Ketchup, Condom

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Péter Tordai
Art Director: Guilherme Somensato
Copywriters: Éva Juhász, Dorka Békefi
Photographer: Gábor Máté


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Böcek Avcisi Insect Hunter: Peel-off bug

Advertising Agency: McCann Erickson, Istanbul, Turkey
Creative Director: Tarkan Barlas
Art Director: Umut Güney
Copywriter: Taygun Dömbekçioglu


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CIN Woodtec: Pinocchio

“Long-lasting protection. CIN Woodtec.”

Advertising Agency: JWT, Portugal
Creative Directors: João Oliveira, Jorge Barrote, João Geada
Art Director: Pinha
Copywriter: Pedro Lourenço
Illustrator: Mário Belém, The Studio
Art buyer: APP


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SOS Children Villages Romania: Imaginary Mom

Children tend to imagine how the things they lack have might look. It applies also when it comes to mothers. Here SOS Children Villages come into play: they offer social moms to the needy children.

“An imaginary mom is not a mom.”

Advertising Agency: DDB, Bucharest, Romania
Art Director: Razvan Patriche
Creative Director: Theodor Sandu
Senior Copywriter: Corina Bacanu
Copywriter: Romulus Petcan
Published: March 2010


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Lukafe: Voyeur, UFO, Jail

Advertising Agency: Sancho BBDO, Bogota, Colombia
Creative VPs: Hugo Corredor, Giovani Martinez
Creative Directors: Andres Norato, Claudia Murillo
Art Directors: Claudia Murillo, Juan Hernandez
Copywriters: Andres Norato, Daniel Mosquera
Illustrator: Zoom Argentina
Retouch artist: Oscar Romero


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