Christina Noble Children’s Foundation (CNCF) as a charity organisation is determined to make HK public aware of this inequality, and seek their support in helping street children. To illustrate this message of inequality, we used traditional paper cut. Traditionally the pattern is supposed to be symmetrical. But we intended to make it asymmetric, with one side depicting a child in a loving family, and the other side showing the child in an abusive environment.
Advertising Agency: Leo Burnett, Hong Kong
Creative Directors: Miranda Shing, Connie Lo
Art Director: Katie Ng
Illustrator: Chen Jie Rong
Advertising Agency: Cutwater, USA
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Devin Gillespie
Copywriter: Derek Szynal
Producer: Mai Huynh
Account Person: Christian Navarro
Production Company: Tool of North America
Executive Producer: Brian Latt
Post-Production Co.: Cosmo Street
Visual Effects Co.: Ring of Fire
Director: Jason Zada
DP: Ketil Dietrichsen
Editor: Asako Ushio
When Facebook launched „Places“ in the US, it was expected to arrive in Germany soon as well. While other agencies waited for the hyped service, Jung von Matt/Neckar decided to be one step ahead. Weeks before the official launch in Germany, a VPN Tunnel that simulated an US IP-Adress allowed us to create places in Facebook. So we created the places for our competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).
Not only to show that we are faster than the others, but also to raise attention for Jung von Matt/Neckar at high profile digital creatives. When they checked in at their agencys they received our messages:
„First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.“
„Hi, from the trojan horses inside. Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.“
Of course they also spreaded our message to their whole networks via Facebook.
Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Jason Hill, Niall Kelly
Copywriter: Andrew Bradley
Photographer: Stacey Brandford
Advertising Agency: Grey, Barcelona, Spain
Executive Creative Director: Jürgen Krieger
Creative Directors: Joan Mas, Jose Miguel Tortajada, Alex Martín
Art Directors: Jose Miguel Tortajada, Dani Páez, Álex Martín
Copywriters: Jürgen Krieger, Joan Mas, Luke Sholer
Photographer: David Barra
Typographer: Diogo Dutra
Advertising Agency: MWO, London, United Kingdom
Art Directors: Steve Williams, Mark Hurst, Jo Webb
Copywriters: Martyn Smith, Natasha Freedman, Jez Cripps
Photographer: Jad Oakes