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Archive for October, 2010

Volkswagen Phaeton: Battlefield, Forest, Wedding

“The Volkswagen Phaeton. Handcrafted Luxury.”

Advertising Agency: DDB Mudra Group, Mumbai, India
Chief Creative Officer: Bobby Pawar
National Creative Director: Rajeev Raja
Art Director: Prasad Jindam
Copywriter: Prasad Jindam
Illustrator: Nishikant Palande
Photographer: Sandeep Barge
Published: March 2010


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Ryo dental clinic: Bowling

Advertising Agency: Dentsu, Tokyo, Japan
Art Director: Sayako Ishida
Copywriter: Yukio Hashiguchi, Masashi Oomae
Published: October 2010


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Ismet Dural Circumciser: Tear off phone-number

Advertising Agency: Healthy People by Grey, Istanbul, Turkey
Creative Director: Nurcan Yıldız
Art Director: Tarık Akın
Copywriter: Erçin Sadıkoğlu


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ENPA: Penguin

“Without a shelter, winter can be very hard. Sending an sms to 45595, you will donate 1 euro to help us build kennels for the animals we host.”

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Mauro Manieri, Umberto Casagrande
Art Director: Anna Lomboni
Copywriter: Gianni Miraglia
Photographer: LSD
Published: October 2010


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McDonald’s: BigMac is BigMac

Advertising Agency: DDB, Bucharest, Romania
Creative Director: Theodor Sandu
Senior Copywriter: Corina Bacanu
Copywriter: Romulus Petcan
Published: October 2010


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Christna Noble Children’s Foundation: Unequal Childhood Paper-Cutting

Christina Noble Children’s Foundation (CNCF) as a charity organisation is determined to make HK public aware of this inequality, and seek their support in helping street children. To illustrate this message of inequality, we used traditional paper cut. Traditionally the pattern is supposed to be symmetrical. But we intended to make it asymmetric, with one side depicting a child in a loving family, and the other side showing the child in an abusive environment.

Advertising Agency: Leo Burnett, Hong Kong
Creative Directors: Miranda Shing, Connie Lo
Art Director: Katie Ng
Illustrator: Chen Jie Rong


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Ray-Ban: Static Wizard

Advertising Agency: Cutwater, USA
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Devin Gillespie
Copywriter: Derek Szynal
Producer: Mai Huynh
Account Person: Christian Navarro
Production Company: Tool of North America
Executive Producer: Brian Latt
Post-Production Co.: Cosmo Street
Visual Effects Co.: Ring of Fire
Director: Jason Zada
DP: Ketil Dietrichsen
Editor: Asako Ushio


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Hepsiburada.com: Large Billboard

Advertising Agency: DDB&Co, Istanbul, Turkey


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Everest Coffee Corner: Rooster

Advertising Agency: Leo Burnett, Athens, Greece
Creative Directors: Giannis Sorotos, Dimitris Dris
Art Directors: Nikos Andriopoulos
Copywriters: Andreas Dimitroulas, Giannis Sorotos
Illustrators: Nikos Andriopoulos, Fontas Vahos


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Jung von Matt/Neckar: First!

When Facebook launched „Places“ in the US, it was expected to arrive in Germany soon as well. While other agencies waited for the hyped service, Jung von Matt/Neckar decided to be one step ahead. Weeks before the official launch in Germany, a VPN Tunnel that simulated an US IP-Adress allowed us to create places in Facebook. So we created the places for our competitors like Neue Digitale / Razorfish (Frankfurt), Interone (Hamburg), Fork Unstable Media (Hamburg), Kolle Rebbe (Hamburg), AKQA (Berlin) and Argonauten G2 (Berlin).


Not only to show that we are faster than the others, but also to raise attention for Jung von Matt/Neckar at high profile digital creatives. When they checked in at their agencys they received our messages:

„First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.“

„Hi, from the trojan horses inside. Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.“

Of course they also spreaded our message to their whole networks via Facebook.

First! Want to join? Check in at www.jvm-neckar.de/jobs, we are hiring.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Director: Kai Heuser, Michael Ohanian
Copywriter: Gün Aydemir


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Audi Bi-Xenon Lights: Deer

“Now everything is two time more visible. Audi Bi-Xenon lights.”

Advertising Agency: DDB&Co, Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Luis Tauffer, Koray Sahan, Edward Sedelius
Photographer/Illustrator: Meca Engenharia De Imagens


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Google: Battleship, Astronaut, Jetlag

“Did you mean? battleship.
Google. We know what you are searching for, even when you don’t. ”

“Did you mean? astronaut.
Google. We know what you are searching for, even when you don’t. ”

“Did you mean?jetlag.
Google. We know what you are searching for, even when you don’t. ”

Advertising Agency: Grey, Istanbul, Turkey
Creative Directors: Ergin Binyıldız, Mustafa Baripoğlu
Copywriters: İlhami Duman, Azat Gül, Yiğit Ayvazoğlu
Art Directors: Can Pehlivanlı, Nezih İçöz, Sungu Hacışabanoğlu
Account Director: Aylin Sönmezer
Production Company: Alphadog


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IKEA: Dreaming, Hot, Boutique, Mogul

Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Jason Hill, Niall Kelly
Copywriter: Andrew Bradley
Photographer: Stacey Brandford


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Pilot Light: Heel, Four leaf clover, Kid Drowing, God’s hand

Advertising Agency: Grey, Barcelona, Spain
Executive Creative Director: Jürgen Krieger
Creative Directors: Joan Mas, Jose Miguel Tortajada, Alex Martín
Art Directors: Jose Miguel Tortajada, Dani Páez, Álex Martín
Copywriters: Jürgen Krieger, Joan Mas, Luke Sholer
Photographer: David Barra
Typographer: Diogo Dutra


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Victim Support: Find the strength

Advertising Agency: MWO, London, United Kingdom
Art Directors: Steve Williams, Mark Hurst, Jo Webb
Copywriters: Martyn Smith, Natasha Freedman, Jez Cripps
Photographer: Jad Oakes


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