Advertising Agency: Y&R, Paris, France
Creative Director: Carmine Coppola
Associate CD / Art Director: Christophe Frances
Copywriter: Laurent Vergnaud
Agency Producer: Annapaola Rossi
Photographer: Achim Lippoth
Run Date: Apr-05-2010
Advertising Agency: Bates, India
Creative Director: Russell Barrett
Art Director: Manish Darji
Copywriter: Russell Barrett
Illustrator: Manish Darji
Image Manipulator: Vinayak Kurade
Account Handler: Subhash Rao
Marketing Manager: Ullas K Nair
Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Photographer: Marko Savic
Creative coaching: Yaniv Mlinarski, Milos Stankovic
Published: August 2010
In Serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army. As those governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Over the years, blue envelopes naturally became a “test” of honesty, loyalty, legalism and respect for the law.
As we knew these facts, we used it to solve very specific problem of our client Delta Generali: They needed to narrow extremely long list of candidates for a financial manager in their company. We sent the interview invitations inside those envelopes to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview.
Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative coaching: Yaniv Mlinarski
Published: August 2010
This season’s collection.
See how powerty and corruption came into fashion.
Project Runaway
A satirical fashion show
Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Associate CD / Art Director: Herbert Hernandez
Art Director / Illustrator: Allan Montayre
“Stories with the full background. CNN.”
Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Directors: Ali Bati, Guney Soykan
Copywriter: Gul Kanik
NB: The photos are one-shoot only. The snake was really on the arm.
Advertising Agency: Ogilvy, Rome, Italy
Creative Director: Elisa Pazi
Art Director: Chiara Catalani
Copywriter: Elisa Pazi, Michela Paccova
Photography: Winkler+Noah
“Plug In. Get Out.”
Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Director: Henry Yap
Art Director: Pauline Ang
Copywriter: Casey Loh
Photographer: Mak Kah Heng (Untold Images)
Additional credits: Kevin Tan (Untold Images)
Published: April 2010
Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Copywriter: Zack Feldman
Art Director: Sharon Suliman
Account Manager: Dani Brande
Account Supervisor: Sarit Sternhell
Account Executive: Gali Shaham
To promote Bega Barbcubes as the no-fuss game snack, this campaign appeared in the sports pages each week depicting and defiling a different team mascot in the lead up to the Australia Football League grand final.
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Marin & Julian Schreiber
Art Director: Ben Keenan
Copywriter: Ben Keenan
Photographer: Adrian Lander
“Your signature has the power to stop torture.”
Advertising Agency: EJE DDB, Puerto Rico
Creative Directors: Leslie Robles
Art Director: José M. Rivera
Copywriter: Aníbal E. Quiñones
Illustrator: José Torres
Published: August 2010
“Alcohol can end your party. Stop Drinking Association. 1-800-STOPNOW.”
Advertising Agency: Soul Fast Advertising, Uruguay
Creative Director: Marcel Colera
Art Director: Stephanie PC
Copywriters: Dino Andino, Almerindo Jefferson, Stephan Miguel, Yarurú Siqueira
Photographer: Kojak
Published: August 2010
Ad featured in Australia’s Surfing Life Magazine.
“Asian Seas Gourmet Surf. Fly direct to KL from Gold Coast, Melbourne, Perth, then on to all countries on menu to reach maybe 180 surfs. All very tasty. You go now.”
Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Ian de Raat
Copywriter: Andy Bird
Account Director: Janelle Edmonds
Account Manager: Andy Clifford
Photographer: John Bowden
Published: September 2010
The latest campaign by the Singapore Customs, as part of a bid to stamp out illegal cigarettes, features the use of traditional and new media strategies, on top of a wide range of viral communications tactics and mobile community engagement roadshow. The ‘Don’t Get Burnt’ campaign aims to drive home the social consequences, as well as the severe penalties associated with buying, selling and/or possessing illegal cigarettes. The campaign, which was launched first in print on Tuesday, started its run in August. Pre-campaign blitz covers several ground activations and viral marketing tactics to raise public awareness and create discussion in different media platforms on the burn mark. The truck with the burnt mark even sparked discussion on online citizen site STOMP and in the newspapers. To reinforce the logo identification, anti-illegal cigarettes ‘ambassadors’ hit the streets wearing the burn mark T-shirts on Sept 20. Slips containing public advisory hotline were also distributed to smokers and members of the public at several locations, urging them to call and learn about the consequences of dealing with illegal cigarettes.
Advertising Agency: OG8 Asia, Singapore
Creative Director: Hill Tan
Art Director: Marq Wong
Copywriter: Rafiq Lehmann
Ground Activation: A Group of People
Published: September 2010
Advertising Agency: Lew’Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi, Manir Fadel, Luciano Lincoln, Victor Sant’Anna
Art Director: Bruno Cardoso
Copywriters: David Bessler, Lúcio Caramori
Photographer: Nana Moraes
Illustrator: Seagulls Fly
