Challange: Produce a newspaper ad for the desirable new Volkswagen Polo.
Solution: We targeted people in the market for a new car. In the motoring sections of newspapers, we ran a double-sided ad that capitalised on the Poloâs appeal. By cutting out and using the ad, people could put their current cars up for sale, while driving around with a constant reminder of the car theyâd rather have: the gorgeous new Polo.
Result: We turned car windows into a new media space. Every car that used our ad became a mini billboard for the Poloâs sheer desirability â a fact made even better when it was a Toyota or Ford with our Volkswagen message in its window.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Copywriter: Cristiane Parede
Art director: Érico Braga
Development: Fri.to
Development and technology : Felipe Freitas, Tiago Kohagura
Account executive: Elaine Elias and Luis Maia
Advertising Agency: DDB, Budapest, Hungary
Chief Creative Officer: Peter Tordai
Group Creative Heads: Rodrigo Fernandes, Laszlo Hevesi
Art Directors: Carlos Ramas, Guilherme Somensato, Rodrigo Fernandes
Copywriter: Giovanni Pintaude
Published: August 2010
“Volkswagen Trucks. The right size for your needs.”
Advertising Agency: Almap BBDO, São Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Marco Giannelli (Pernil)
Art Directors: André Gola, Luiz Sanches, Julio Andery
Account Directors: Fernão Cosi, Filipe Bartholomeu, Camila Figueiredo
MAN Latin America marketing team: Ian Fadel, Ricardo Barion, Ana Maria Oliveira
Photographer: Mario Daloia
Advertising Agency: Lowe Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photographer: Stockfoto
Typographer: Ola Lanteli
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann, Peter Roemmelt
Copywriter / Art Director: Taner Ercan
Photographers: Robert Eikelpoth, Michael Breyer
Art Buying: Christina Hufgard
“Death to death penalty. 139 countries have wiped out the death penalty. Only 58 are left to convince. Join us at www.amnesty.fr”
Advertising Agency: TBWA\Paris, France
Creative Directors: Eric Holden, Rémi Noël
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Producer: Mecanique Général
Art Buyers: Barbara CHevalier, Dorothée Dupont
