Challange: Produce a newspaper ad for the desirable new Volkswagen Polo.
Solution: We targeted people in the market for a new car. In the motoring sections of newspapers, we ran a double-sided ad that capitalised on the Poloâs appeal. By cutting out and using the ad, people could put their current cars up for sale, while driving around with a constant reminder of the car theyâd rather have: the gorgeous new Polo.
Result: We turned car windows into a new media space. Every car that used our ad became a mini billboard for the Poloâs sheer desirability â a fact made even better when it was a Toyota or Ford with our Volkswagen message in its window.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Copywriter: Cristiane Parede
Art director: Érico Braga
Development: Fri.to
Development and technology : Felipe Freitas, Tiago Kohagura
Account executive: Elaine Elias and Luis Maia
Advertising Agency: DDB, Budapest, Hungary
Chief Creative Officer: Peter Tordai
Group Creative Heads: Rodrigo Fernandes, Laszlo Hevesi
Art Directors: Carlos Ramas, Guilherme Somensato, Rodrigo Fernandes
Copywriter: Giovanni Pintaude
Published: August 2010
“Volkswagen Trucks. The right size for your needs.”
Advertising Agency: Almap BBDO, São Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Marco Giannelli (Pernil)
Art Directors: André Gola, Luiz Sanches, Julio Andery
Account Directors: Fernão Cosi, Filipe Bartholomeu, Camila Figueiredo
MAN Latin America marketing team: Ian Fadel, Ricardo Barion, Ana Maria Oliveira
Photographer: Mario Daloia
Advertising Agency: Lowe Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photographer: Stockfoto
Typographer: Ola Lanteli
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann, Peter Roemmelt
Copywriter / Art Director: Taner Ercan
Photographers: Robert Eikelpoth, Michael Breyer
Art Buying: Christina Hufgard
“Death to death penalty. 139 countries have wiped out the death penalty. Only 58 are left to convince. Join us at www.amnesty.fr”
Advertising Agency: TBWA\Paris, France
Creative Directors: Eric Holden, Rémi Noël
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Producer: Mecanique Général
Art Buyers: Barbara CHevalier, Dorothée Dupont
The brief: Show that UHU superglue sticks forever.
The solution: We designed a poster in 50′s-style and furnished its surface with a lot of trashed posters and papers
The result: We created the illusion that the poster has been hanging there for decades.
Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Alexander Schill, Maik Kaehler, Christoph Nann
Art Director: Christoff Strukamp
Others: Alexander Schill (CCO), Christoph Kueckner, Michael Falkensteiner
Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Alexander Schill, Maik Kaehler, Christoph Nann
Copywriters: Andreas Schriewer
Art Directors: Manuel Wolff, Savina Mokreva, Roman Becker
Others: Alexander Schill (CCO), Robin Ruschke, Michael Falkensteiner
“When was the last time you visited London? London from €99 return.”
Advertising Agency: leg., Paris, France
Creative Director: Gabriel Gaultier
Copywriters: Gabriel Gaultier, Clémence Cousteau
Art Directors: Stéphane Richard, Hugues Pinguet
Soft gun poster for army troops.
How to make army-time more tolerable without smoking? Guys in the army love sex and gossip. The poster show how smoking can damage the circulation of blood in those crucial thin veins.
Advertising Agency: 358 Helsinki, Finland
Creatives: Erkki Izarra, Ale Lauraéus, Maria Fridman, Valtteri Väkevä
Illustrator: Dj Neff
Agency Producer: Peggy Petrell
Account Manager: Milla Kokk
Client: Matti Rautalahti, Virve Laivisto
To promote the facial gymnastics classes of “Atelier do Corpo”, posters-mirrors were placed in gyms, hallways and elevators of office buildings at the head office of Atelier. As they approached the sign, people realized that it was a mirror of distortion and could interact with the part, simulating the movements of the face made facial gymnastics classes.
Advertising Agency: Leiaute Propaganda, Salvador, Brazil
Art Directors: Davi Voss, Victor Azevedo
Published: November 2010
