Advertising Agency: Euro RSCG Gurisa, Montevideo, Uruguay
Creative Director: Marcelo Waintraub
Art Director: Guillermo Larrosa
Copywriters: Gastón Rosa, Andrea Charpantier
Illustrator: Guillermo Larrosa
Published: April 2010
Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Copywriter: Cauby Tavares
Art Director: Victor Holanda
Advertising Agency: Brothers and Sisters Creative, London, United Kingdom
Creative Directors: Steve Shannon, Kevin Brown
Art Directors: Lisa Jelliffe, Kirsten Rutherford
Copywriters: Kirsten Rutherford, Lisa Jelliffe
Media placement was the key to the success of these ads. We wanted to engage our target by creating out-of-the-ordinary changes to places where environmentalists are often found. We ultimately decided that bike lanes would be the ideal spot, and so we made the bicycle symbols in bike lanes into mini guerilla advertisements. By using washable, eco-friendly paint to draw a cape onto the bike lane people and attaching a call to action, environmentalists were engaged in an unexpected way.
Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Paul Riss, Matt Antonello
Art Director: Rebecca May
Copywriter: Domenique Raso
Photographer: Vicky Lam
Account manager: Annie Seyffert
Published: November 2010
H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.
Advertising Agency: Muse, Amsterdam, Netherlands
Creative Director: Sander Ejlenberg
Concept: Liat Azulay
Art Director: Phila Beroud
Design: Elano Collaço do Monte Teixeira
Account: Julien Rappy, Mich ael Littaur
Project management: Wouter Donkers, Machiel van der Heijden
Published: November 2010
Advertising Agency: BorghiErh/Lowe, São Paulo, Brazil
Creative Directors: José Henrique Borghi, Erh Ray and Fernando Nobre
Art Director: Daniel Massih
Copywriter: Danilo Scatigno
Illustrator: Caio Beltrão Sposito
Photographer: Drauzio Tuzzolo, Image Bank
Published: November 2010
Here the high res.
The concept was to create a commercial using the less co2 emission possible. The whole set was build with recycled material, and all the animation/movement was done using manpower only. Everything you’ll see in this movie was created with pre-used materials and objects like milk bottle, tetrapacks, recycle paper, magazines, woods and so on.
Advertising Agency: DDB, Belgium
Production company : Latcho Drom
Director : Jean-Paul Frenay
DOP : Gerd Schelfhout
Focus puller : Didier Schokkaert
Chief Electrician : Tommy van den Bempt
Production Designer : Pierre Renson
Set : Beast Animation
Make-up : Tinie D’Hondt
Online/Grading : Condor
Music : Phile Bokken / sonicville
Postcard about the Skoda Yeti Park Assist System to distribute at the Bologna Motor Show.
Advertising Agency: Cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Illustrator: lucycgi.eu
Account: Giuseppe Francavilla
Published: November 2010
Peugeot RCZ is the first French sports coupé. Just as fast as a German or American sportscar, but with the elegant French touch.
“Sports coupé in French.”
Advertising Agency (Name, City, Country): Euro RSCG, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Directors: Emi Lehmann, Rob Hartmann
Copywriter: Ivan Madeo
Graphics: Isabelle Bühler
Photographer/image editor: Markus Graf
Account directors: Niklaus Huwyler, Christine Leitl
Published: September 2010
Advertising Agency: DDB, Copenhagen, Denmark
Creative Director: Jesper Schmidt
Art Director / Copywriter: Mikkel Møller
Photographer: Morten Bengtsson / JSB Photography
Photo editing: Christian Wang / Werkstette
Published: November 2010
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors / Copywriters: Tom Paine, Karl Fleet, Levi Slavin
Art Director: Mike Davidson
Agency Producer: Nigel Sutton
Retoucher: Kevin Hyde
Photographer: Charles Howles
Designer: Mike Davidson
Group Account Director: Angela Watson
Account manager: Stefanie Robertson
Account Director: Tim Ellis
“Powerful with natural balance. TSI + DSG.”
Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Director: Kelvin Lai
Art Director: Woody Hu
Copywriter: Kelvin Lai
Advertising Agency: DDB, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Creative Director: Brendon Guthrie
Head of Art: Tim Holmes
Art Director: Ian Bear
Copywriter: Michael Mulcahy
Illustrator: Stuart McLachlan
Visit http://www.hallsfreeyourvoice.co.za/
Halls throat lozenges give you your voice back. So we launched the “Halls. Free Your Voice.” Promotion, where people could win their own radio ad to literally say whatever they wanted. On a very small budget, the competition needed a website that covered all the Terms & Conditions, yet still communicated the “Free Your Voice” concept. Our simple idea was to make every bit of text on the site out of digital, audio fridge poetry, so people could move all the words around to create, hear and share their own messages in millions of different ways. Now that’s freedom.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Digital Creative Director: Nicholas Wittenberg
Art Director: Prabashan G. Pather, Sanjiv Mistry
Copywriter: Sanjiv Mistry, Prabashan G. Pather
Digital Creative: Umar Jakoet
Account Manager: Bryony McComb
Sound Design: We Love Jam
Speed is one of the major factors contributing to crashes on Victoriaâs roads. Small changes in speed can result in significant reductions in road trauma. JayGrey Melbourne decided to take that message to the streets. Literally.We did something that had never been done before. We covered a normal car with a 360° skin created from a vehicle involved in a high-speed collision.The car was then delivered to press conferences and media launches and is currently traveling around Victoria to serve as an impactful reminder that slowing down wont kill you.
Advertising Agency: JayGrey, Australia
Creative Director: Jay Furby
Art Director / Copywriter: David White, Jay Furby
Photographer: toby burrows
Retoucher: Cream
Account manager: Adrian Lugg
Account Director: Marisa Jones
“Insert finger and open. It’s a boy!
A card announcing the arrival of a baby-boy. If anyone knows the creator, please let us know!
Advertising Agency: Leo Burnett, Chile
Executive Creative Director: Rodrigo Figueroa
Art Director: Claudio Ruiz
Advertising Agency: Grey, Melbourne, Australia
Account Director: Ben Dalla Riva
Executive Creative Director: Ant Shannon
Copywriter: Sharon Condy
Art Director: Josh Murrell
Agency Producer: Samdi Gracin
Retoucher: Cream
Photographer: Andreas Smetana, Michael Corridore
Account Manager: Tim Clark
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Production company: Visionary Group
Chief Creative Officer: Martin Lee
Creative Director: Santi Suwanvalaikorn
Art Director: Naree Leungvititgoon
Copywriter: Santi Suwanvalaikorn
Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Urs Zwssig
Photographer: Annette Fischer
Published: September 2010
Hundreds of mussels from the city’s ocean were recycled from local restaurants to create tidelines in the downtown core. These tidelines served as both a reminder and warning.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: James Filbry, Jeremy Grice, Shon Tanner
Copywriter: Jessica Mori
Photographer: Jeremy Grice
Published: July 2010
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