Speed is one of the major factors contributing to crashes on Victoriaâs roads. Small changes in speed can result in significant reductions in road trauma. JayGrey Melbourne decided to take that message to the streets. Literally.We did something that had never been done before. We covered a normal car with a 360° skin created from a vehicle involved in a high-speed collision.The car was then delivered to press conferences and media launches and is currently traveling around Victoria to serve as an impactful reminder that slowing down wont kill you.
Advertising Agency: JayGrey, Australia
Creative Director: Jay Furby
Art Director / Copywriter: David White, Jay Furby
Photographer: toby burrows
Account manager: Adrian Lugg
Account Director: Marisa Jones
Advertising Agency: Grey, Melbourne, Australia
Account Director: Ben Dalla Riva
Executive Creative Director: Ant Shannon
Copywriter: Sharon Condy
Art Director: Josh Murrell
Agency Producer: Samdi Gracin
Photographer: Andreas Smetana, Michael Corridore
Account Manager: Tim Clark
Hundreds of mussels from the city’s ocean were recycled from local restaurants to create tidelines in the downtown core. These tidelines served as both a reminder and warning.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: James Filbry, Jeremy Grice, Shon Tanner
Copywriter: Jessica Mori
Photographer: Jeremy Grice
Published: July 2010
Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Alain Janssens, Paul Servaes
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Photographers: Fred Van Hoof, Kurt Stallaert
Published: September 2010
Wonderbra in the UK has unveiled its first 3D billboard poster that marks the launch of an integrated campaign by iris to promote its new Full effect bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand directly in touch with its female target audience.
The poster, at Waterloo Road London, features a model wearing the bra and can be viewed with specially designed 3D glasses in the shape of the bra. The guerrilla stunt was created by iris to generate buzz around the new bra, which can boost busts by up to two-cup sizes.
The campaign, called Full effect your life, will see Wonderbra give three girls the opportunity to win one of three life-enriching experiences: Become a fashion journalist with a weeks internship at Cosmopolitan.co.uk; discover the secrets of a fashion stylist by shadowing Grace Woodward of Britains Next Top Model; or delve into the mind of a fashion buyer on a trip to Paris with leading vintage site WeLoveVintage.
An online and PR campaign kick off the nationwide competition today, with an exclusive feature in The Sun including a giveaway of the limited edition Full effect 3D glasses, as well as social media content to go live on Facebook and Twitter. All activity will drive traffic to the campaigns dedicated competition website within www.wonderbra.co.uk, created by iris. The site was sourced by MPG.
There’s no life without change! And there’s no change without Frixion! Discover the amazing evolution of human species according to Pilot Frixion.
Synopsis: millions of years ago we have been created as a simple black point, evolved over fish, reptilian and other species into modern men. But nowadays, advanced technologies make us loose our way. We only sit around looking in a digital screen, getting fat and useless. And would not have been the Frixion pen erasing our stupid blinkers and creating new muscled arms, we would have drowned in the flood.
Executive Creative Director: Jürgen Krieger
Creative Directors: Óscar Amodia
Strategic Planner: Domènec Salvía
Director Boolab: Martin Alleis
Sound Studio: Ideasonora
Audio Clip Music: Franzl Lang / Mei Vater is a Appenzeller
“Jaws never return
Shark killing tragedies. Showing every day.
73 million sharks are brutally killed every year. In Hong Kong last year, 4460 tons of shark’s fin were consumed. Experts estimate that in the next decade, most species of sharks will be exterminated. Your choice will determine the ending of this tragedy…
Rescue sharks. Preserve the ocean. Please stop consuming shark’s fin.”
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Director: Vincent Tse, Kong Siu Lan
Art Director: Tong Cheung
Copywriter: Paul Tsang
Agency Producer: Wong Ying Ying, John Lo
Illustrator: Shannon Ma