Peugeot RCZ is the first French sports coupé. Just as fast as a German or American sportscar, but with the elegant French touch.
“Sports coupé in French.”
Advertising Agency (Name, City, Country): Euro RSCG, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Directors: Emi Lehmann, Rob Hartmann
Copywriter: Ivan Madeo
Graphics: Isabelle Bühler
Photographer/image editor: Markus Graf
Account directors: Niklaus Huwyler, Christine Leitl
Published: September 2010
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors / Copywriters: Tom Paine, Karl Fleet, Levi Slavin
Art Director: Mike Davidson
Agency Producer: Nigel Sutton
Retoucher: Kevin Hyde
Photographer: Charles Howles
Designer: Mike Davidson
Group Account Director: Angela Watson
Account manager: Stefanie Robertson
Account Director: Tim Ellis
Advertising Agency: DDB, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Creative Director: Brendon Guthrie
Head of Art: Tim Holmes
Art Director: Ian Bear
Copywriter: Michael Mulcahy
Illustrator: Stuart McLachlan
Halls throat lozenges give you your voice back. So we launched the “Halls. Free Your Voice.” Promotion, where people could win their own radio ad to literally say whatever they wanted. On a very small budget, the competition needed a website that covered all the Terms & Conditions, yet still communicated the “Free Your Voice” concept. Our simple idea was to make every bit of text on the site out of digital, audio fridge poetry, so people could move all the words around to create, hear and share their own messages in millions of different ways. Now that’s freedom.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Digital Creative Director: Nicholas Wittenberg
Art Director: Prabashan G. Pather, Sanjiv Mistry
Copywriter: Sanjiv Mistry, Prabashan G. Pather
Digital Creative: Umar Jakoet
Account Manager: Bryony McComb
Sound Design: We Love Jam
Speed is one of the major factors contributing to crashes on Victoriaâs roads. Small changes in speed can result in significant reductions in road trauma. JayGrey Melbourne decided to take that message to the streets. Literally.We did something that had never been done before. We covered a normal car with a 360° skin created from a vehicle involved in a high-speed collision.The car was then delivered to press conferences and media launches and is currently traveling around Victoria to serve as an impactful reminder that slowing down wont kill you.
Advertising Agency: JayGrey, Australia
Creative Director: Jay Furby
Art Director / Copywriter: David White, Jay Furby
Photographer: toby burrows
Retoucher: Cream
Account manager: Adrian Lugg
Account Director: Marisa Jones
Advertising Agency: Grey, Melbourne, Australia
Account Director: Ben Dalla Riva
Executive Creative Director: Ant Shannon
Copywriter: Sharon Condy
Art Director: Josh Murrell
Agency Producer: Samdi Gracin
Retoucher: Cream
Photographer: Andreas Smetana, Michael Corridore
Account Manager: Tim Clark
Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Urs Zwssig
Photographer: Annette Fischer
Published: September 2010
Hundreds of mussels from the city’s ocean were recycled from local restaurants to create tidelines in the downtown core. These tidelines served as both a reminder and warning.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: James Filbry, Jeremy Grice, Shon Tanner
Copywriter: Jessica Mori
Photographer: Jeremy Grice
Published: July 2010
