Archive for November, 2010
Land Rover Defender: Tools
“Defender. The best tool for the job.”
Advertising Agency: RKCR/Y&R, London, United Kingdom
Copywriter: Adrian Lim
Art Director: Steve Williams
Planner: Richard Cordiner
Media Agency: Mindshare
Photographer: Andy Green
Post-it: Fridge, Monitor
Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Alain Janssens, Paul Servaes
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Photographers: Fred Van Hoof, Kurt Stallaert
Published: September 2010
World Sanitation: Road, Loud, Time
Advertising School: West Virginia University, Morgantown, USA
Art Director/Copywriter/Illustrator: Kofi Opoku
Published: November 2010
Coke Zero: Inverted Pyramid
Advertising Agency: Leo Burnett Manila, Makati City, Philippines
Creative Directors: Raoul Panes, Alvin Tecson
Art Directors: Mon Pineda, Farlet Vale, Steph Mangalindan
Copywriters: Therese Endriga, Cey Enriquez
Wonderbra: 3D billboard
Wonderbra in the UK has unveiled its first 3D billboard poster that marks the launch of an integrated campaign by iris to promote its new Full effect bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand directly in touch with its female target audience.
The poster, at Waterloo Road London, features a model wearing the bra and can be viewed with specially designed 3D glasses in the shape of the bra. The guerrilla stunt was created by iris to generate buzz around the new bra, which can boost busts by up to two-cup sizes.
The campaign, called Full effect your life, will see Wonderbra give three girls the opportunity to win one of three life-enriching experiences: Become a fashion journalist with a weeks internship at Cosmopolitan.co.uk; discover the secrets of a fashion stylist by shadowing Grace Woodward of Britains Next Top Model; or delve into the mind of a fashion buyer on a trip to Paris with leading vintage site WeLoveVintage.
An online and PR campaign kick off the nationwide competition today, with an exclusive feature in The Sun including a giveaway of the limited edition Full effect 3D glasses, as well as social media content to go live on Facebook and Twitter. All activity will drive traffic to the campaigns dedicated competition website within www.wonderbra.co.uk, created by iris. The site was sourced by MPG.
Pilot Frixion: Evolution
There’s no life without change! And there’s no change without Frixion! Discover the amazing evolution of human species according to Pilot Frixion.
Synopsis: millions of years ago we have been created as a simple black point, evolved over fish, reptilian and other species into modern men. But nowadays, advanced technologies make us loose our way. We only sit around looking in a digital screen, getting fat and useless. And would not have been the Frixion pen erasing our stupid blinkers and creating new muscled arms, we would have drowned in the flood.
Executive Creative Director: Jürgen Krieger
Creative Directors: Óscar Amodia
Strategic Planner: Domènec Salvía
Director Boolab: Martin Alleis
Sound Studio: Ideasonora
Audio Clip Music: Franzl Lang / Mei Vater is a Appenzeller
Killer Jeans: Recycle, Multitask, DJ
Advertising Agency: Grey, Mumbai, India
Executive Creative Directors: Karan Rawat, Rohit Malkani
Vice President And Branch Head: Harikrishnan
Art Directors: Karan Rawat, Suhas Panchal
Copywriter: Rohit Malkani
Client Services Director: Aparna. K
Account Supervisor: Kamia Wahi
Illustrators: Sanjay Shetye, Vinay Patil
Photographer: Prasad Naik
Production House: Fusion Films
Green Sense: Jaws Never Return
“Jaws never return
Shark killing tragedies. Showing every day.
73 million sharks are brutally killed every year. In Hong Kong last year, 4460 tons of shark’s fin were consumed. Experts estimate that in the next decade, most species of sharks will be exterminated. Your choice will determine the ending of this tragedy…
Rescue sharks. Preserve the ocean. Please stop consuming shark’s fin.”
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Director: Vincent Tse, Kong Siu Lan
Art Director: Tong Cheung
Copywriter: Paul Tsang
Agency Producer: Wong Ying Ying, John Lo
Illustrator: Shannon Ma
Gatorade: Goalkeeper
Rather than creating a regular print ad, we Bogota made one which people could play with over and over and show their friends.The message’s strong impact made people associate Gatorade as the World Cup’s official hydrating drink,without actually being one of the sponsors.
Advertising Agency: Sancho BBDO, Colombia
Creative Directors Jose Daniel Leon, Hugo Corredor, Giovanni Martinez
Senior Art Director: Andres Maranta
Senior Copywriter: Juan Gomez
Retoucher: Zumo Studio
Account Manager: Adriana Alba
Amnesty International: Child soldier, Woman, Prisoner, Execution
“Human rights need your flame. Buy a candle. Amnesty International.”
Advertising Agency: Air, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Art Director: Antoinette Ribas
Copywriter: Grégory Ginterdaele
Account: Daphné De Le Vingne
Illustrator 3D: Cedric Vermeirre
Retouching: Yelle Vandenbruaene /livingroom.be
Published: November 2010
Peugeot Professional: Emergency Services mailer
CMW has developed an attention-catching direct campaign for Peugeot’s fleet business (Peugeot Specialist Vehicle Operation – PSVO), targeting its specialist Blue Lights customers, the UK’s emergency services, Police, Fire and Ambulance in response to its recent inclusion in the National Policing Improvement Agency’s awarding preferred supplier status of vehicles and equipment to Peugeot Motor Company. Each emergency service requires specialist converted vehicles, each to highly individual specifications, to ensure that it carries out its duties to the very highest levels. Peugeot is the only manufacturer in the UK which currently offers this specialist service at their HQ, converting vehicles to the greatly differing needs of each emergency service. CMW’s direct mail campaign targeting Peugeot clients and prospects has been designed to communicate Peugeot’s commitment to the emergency services. It aims to show that it provides the highest levels of service and specialist knowledge required for meeting the requirements of this key audience. CMW’s pack is delivered in a large fluorescent yellow material outer with grey reflective band, replicating the high visibility plastic jackets worn by emergency service personnel at night. A plastic pocket holds the delivery address card and on the reverse the words, “who can the emergency services rely on for assistance,” appear on pulling open the flap then reveals the answer ‘Peugeot Professional’. Within the mailer is a full colour brochure with details of Peugeot’s Specialist Vehicle Operation as the one stop-shop for emergency service vehicle conversions. A personalised letter from Louise Brown, national key account manager for specialist fleets, reminds recipients of Peugeot’s specialist skills. A passport style photograph of Louise, attached with a paper-clip completes the personalised communication. A belly band resembling black and yellow emergency services barrier tape holds the letter and brochure together.
Advertising Agency: CMW, London, UK
Creative directors: Jamie Bell, Iain Hunter
Art director: Mark Greenwood
Copywriter: Beckie Crum
Production Manager: Helen Llewellyn
Account Directors: Rachel day, Rachel Baars
Account managers: Vanessa Abbott, Fiona Quinn
Designers: Holly Slade, Shaun Rogers, Lee Ashby, John Beard
Published: November 2010
Volkswagen: Ghostbusters, When Harry met Sally
Checkout See Film Differently.
Advertising Agency: DDB, London, United Kingdom
Creative Director: Jeremy Craigen
Art Director: Daniel Seager
Copywriter: Steve Hall
Director: Will Clark
Published: October 2010
Fundacion Carreras: Goalpost, Chair, Stretcher
“This should never be a football goal. Help children be where they are meant to be.”
Advertising Agency: Bassat Ogilvy, Barcelona, Spain
Creative Directors: Camil Roca, Oscar Pla
Art Director: Fabiano Oliveira
Copywriter: Manu Cardenas
Photographer: Javier Tles
Audi Quattro: Path
Advertising Agency: DDB, Barcelona, Spain
Creative Director: Alejandro Arriagada
Art Director: Aldo Ferretto
Copywriter: Rodrigo Ramirez Comte
Production: Garrigosa Studio
