Bouygues Télécom asked us at DDB Paris to come up with an idea to launch their facebook platform. They wanted us to create something that would go beyond using your profile picture in a funny way, or pranking your friends with a small joke. We decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. So we created an app that could change that, and keep your facebook, in a book. Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. You could chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile. After only two days we received 15.000 fans and the limited edition of 1.000 books were gone in only an hour.
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriters / Art Directors: Siavosh Zabeti, Alexander Kalchev
Account Supervisor: Marie-Laure Dangeon, Antoine Gilbert
Strategic Planner: Fabien Leroux
Advertiser’s Supervisors: Jean-Michel Stassart, Jean-Luc Gonzales
Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Creative Group Director: Adi Pasarica
Art Director: Andrei Nedea
Copywriter: Adi Pasarica
Production: Animotion / Lite Microsystems
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Group Creative Director: William Tsang
Creative Director: Sonic Choy
Senior Art Director: Gloria Fung
Senior Copywriter: Halo Cheng
Associate Art Director: Dia Nip
“A character of finesse. Candico. All the finesse of roughness.”
Advertising Agency: Euro RSCG, Brussels, Belgium
Executive Creative Director: Dominique van Doormaal
Art Directors: Dominik Appels, Dominique van Doormaal
Copywriters: Bram Lenders, Gino Del Ben, Dirk De Smet
Account team: William Lebrun, Dirk Werkers
Photographer: Frieke Janssens
Published: October 2010
As an evolution of its ongoing “DRINKS” campaign, ABSOLUT VODKA has used the bustling streets of Chicago to bring to life the unique universes created by visionary photographers, Ellen Von Unwerth and Amanda De Cadenet. With a series of bus shelter installations, ABSOLUT has leveraged the imagery of talent such as Kate Beckinsale, Zooey Deschanel & Ali Larter to transform these shelters into tactile installations for people to enjoy. Bringing to life the worlds that embody ABSOLUT “Lemon Drop,” Twist” and “Bloody,” the shelters (which will run until late December) use original seating, stunning colors and even tropical plant-life.
Advertising Agency: TBWA\Chiat\Day, New York, USA
Creative Director: Mark Figliulo
Art Director: Jin Park
Associate Art Director: Nicolas Troop
Photographers: Ellen Von Unwerth & Amanda De Cadenet