ASB: Ralphi, Walter, Charl
Advertising Agency: Droga5, Auckland, New Zealand
Executive Creative Director: Mike O\’Sullivan
Creative Directors: Guy Roberts, Corey Chalmers
Art Director: Guy Roberts
Copywriter: Corey Chalmers
Archive for November, 2010
Organ Donation: Queue
There are 300 people waiting for an organ in Finland and dozens of people die every year in vain. To make the point and to make people update their Facebook profiles, we made the queue visible. About 300 people lined up on a square in Helsinki. There were computers in front of the queue. Every time somebody would come to the desk and say “yes”, one person got out of the queue. The result: all Finnish television news showed up (TV1, FST, MTV3, Nelonen) as well as several newspapers and radio channels.
Advertising Agency: 358 Helsinki, Finland
Art director: Maria Fridman
Copywriters: Taro Korhonen, Erkki Izarra
Producer: Petra Hakala, Olli Sirén
Account Manager: Milla Kokko
Photographers: Pekka Mustonen, Tuomas Sarparanta
Getxophoto 2010 Photo Festival: A tribute to the pleasures of leisure
Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Directors: Jofre Biscarri, Carlos de Javier
Creative team: Lucas Jatobá, Emma Piquer
Producers: Mercé Fernández, Diana Asenjo
Production House: Albiñana
Director: Emil Samper
Goodyear Dunlop Tires: Marbles
“Goodyear winter tyres. For the best grip in the worsts conditions.”
Advertising Agency: Leagas Delaney, Milan, Italy
Executive Creative Directors: Stefano Campora, Stefano Rosselli
Art director: Luca Iannucci
Copywriter: Tommaso Rossi
Photographer: Fulvio Bonavia
Post-It: Vintage Twitter
“Vintage Twitter. An original that sticks! They are twittastic! We have twittered for 30 years, but in our own way.”
With more than 100 million users worldwide, Twitter has over the recent years not only become a phenomenon, but a widely accepted tool to send short message to each other. Just like when we text each other on the phone, but visible to anyone. Amidst all this, Post-It celebrates 30 years in the business. What initially was considered a failed adhesive turned into maybe the most famous little piece of paper in history. Post-It became the standard for small, short messages and was used both between people and in public spaces, for anyone to see. Vintage Twitter is a loving homage to Twitter, with a reminder that the short message is not a new invention. The box, consisting of 500 Post-It notes (or vintage tweets) and a small pencil, was handed out at Disruptive Code, a conference for web developers in Stockholm, during autumn 2010.
Communications Agency: JMW Kommunikation, Stockholm, Sweden
Creative Director / Copywriter: Joakim Karlsson
Art Director: Jonas Böttiger
Illustrator: Thomas Olsson
Planner: Niclas Strandh
Published: September 2010
Terranova Land Rover: Locker Rooms
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Márcio Doti, João Paz
Copywriter: Leandro Neves
M.P. Police: Zebra crossing
“Drive carefully trough residential lanes.”
Advertising Agency: DDB Mudra Group, Mumbai, India
Creative Director: KB Vinod, Deepak Singh
Art Director: Deepak Singh
Copywriter: KB Vinod
Photographer: Photolibrary.com
Published: December 2009
truth: Do you have what it takes?
“Do you have what it takes to be a tobacco exec? truth.”
Advertising Agency: Arnold Worldwide, Boston, USA
Creative Directors: John Kearse, Wade Devers
Art Director: Eric Stephenson
Production Manager: Bob Carlson
Account Executives: Paul Nelson, Kat Karpati, Steve Masterson, Jess Weisberger
Copywriter: Gregg Nelson
Photographer: Martin Sigal
Chief Creative Officer: Pete Favat
Producer: Diane Brito, Kathy McMann
National Foundation for the Deaf: Muffs of 2011
To raise awareness among home handymen of the importance of wearing hearing protection DDB New Zealand have created their own ‘provocative’ calendar to appeal to this male dominated audience.Itâs a parody on the thousands of male orientated calendars that already out there, yet at its heart it is a constant year long reminder for blokes to wear their ear-muffs.
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative: Joe Hawkins
Head of Art: Dave Brady
Photographer: Spid
Retoucher: Gordon Moir
Designer: Casey King
Account Director: Jenny Travers
Art Directors Club Ukraine: Mother
“Sorry, we are not your mother. So think twice before submitting to ADC*UA.”
Advertising Agency: Leo Burnett, Kiev, Ukraine
Creative Directors: Andrey Copots, Claus-Steffen Braun
Art Director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Photographer: Pasha Vrzhesch
Agency Producer: Katya Duda
Production: Limelite studio
Producers: Alik Zurashvili, Vladimir Yatsenko
Advertball 2011: Kicks
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art director: Andrea Fumagalli
Copywriter: Vicky Gitto, Stefano Guidi
Account supervisor: Giuseppe Moltedo
Producer: Alessia Di Carlo
Direction: Pijamas
Production: (h) Films
Executive producer: Stella Orsini
Producer: Tommaso Fajdiga
Cupido Erotic Magazine: Steamy Winter
Advertising Agency: TRY, Oslo, Norway
Photography Studio: Sigve Aspelund, Oslo
Creative Director: Petter and Thorbjørn
Art Director: Lars-Kristian Harveg
Designer: Thomas Bråten
Copywriter:Jonas Grønnern
Photographer: Sigve Aspelund
hasan&partners: Good Doctor
This ad appeared in the Healthcare Clio Winners Book. hasan&partners was a finalist (and they eventually won a bronze Clio) and they wanted to congratulate other winners.
Advertising Agency: hasan&partners, Helsinki, Finland
Creative Directors: Eka Ruola, Ami Hasan
Copywriters: Eka Ruola, Ami Hasan
Illustrator: Jarkko Talonpoika
Published: March 2010
Mitsubishi Motors: Rear View Camera
“More eyes, less surprises.”
Advertising Agency: Africa, São Paulo, Brazil
Creative Director: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Director: Bernardo Romero
Copywriter: Ricardo Dolla, Rafael Pitanguy
Photographer: Platinum FMD, Paulo Mancini
Published: Novermber, 2010
Calgary Farmers’ Market: Fresh all winter
Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Brian Allen
Copywriter: Stephanie Bialik
Photographer: Ken Woo
Published: November 2010
