Nokia has launched a digitally-led campaign to promote its messaging phone range to the youth market. Created by JWT Sydney, the campaign – Nokia Bill Exchange turn ‘bills into thrills’ – gives Nokia customers the opportunity to convert the money they would spend on a bill into something more desirable. By visiting the Bill Exchange at nokiabillexchange.com, customers can tell Nokia what they’d rather spend their money on. The more obscure and ‘out there’ the idea, the more likely it is to win. The three most creative entries each day are selected and the people’s bill value exchanged for something to the value of $300. Winners also receive a new phone from Nokia’s messaging range. The campaign makes use of Facebook through news feed messaging and allows customers to invite their friends to participate in the bill exchange.
Advertising Agency: JWT, Sydney, Australia
Creative Director: Ashadi Hopper
Senior Art Director: Viktor Blanke
Art Director: Steven Ianello, Declan Byrnes
Copywriter: Robert Cartlidge
Designers: Viktor Blanke
Published: October 2010
Advertising Agency: Camisa10, Rio de Janeiro, Brazil
Creative Directors: Bruno Richter, Victor Vicente
Art Director: Pedro Vargens
Copywriter: Victor Vicente
Illustrator: Pedro Vargens
Photographer: Stock Images
Additional credits: Alejandra Mendoza
Published: November 2010
This is the new Volkswagen Polo commercial ‘Last Tango in Compton,’ from DDB UK and award winning director Jonathan Glazer (of Guinness Surfer, Sony Paint and Levis Odyssey) from Academy Films.
Shot in north London ‘Last Tango in Compton’ stars two of the world’s best Tango dancers – Gasper Godoy, Argentinean Tango World Champion, and partner Manuella Rossi, the world number two. The pair dance a specially choreographed routine overseen by one of the world’s foremost choreographers with a unique, simultaneous set-up of over 20 different camera’s following their every move.
Advertising Agency: DDB, London, UK
Executive Creative Director: Jeremy Craigen
Copywriter: Dave Henderson
Art director: Richard Denney
Account Planners: Leo Rayman, Tom Lloyd
Production Company: Academy Films
Director: Jonathan Glazer
Director of Photography: Dan Landin
Agency TV Producers: Sarah Browell, Lucinda Ker
Producer: Ben Link
Media agency: MediaCom
Media planners: Louise Pastou, Emma Franklin
Account Team: Jonathan Hill, Paul Billingsley, Matt Delahunty, Harriet Bates
Sound design: Soundtree/Wave
Editor: Paul Watts, The Quarry
VFX Supervision / Post production: One of Us Studios
Advertising Agency: Fallon, USA
Creative Director: Darren Spiller
Copywriter: Leon Wilson
Art Director/Head of Art: Christy Peacock
Assistant Art Director / Designer: Nicholas Berglund
Producer/Art Buyer: Jason Hall
Photographer: Tony Duran
Stylist: Emma Trask
Hair/Makeup: Kela Wong
Props: Darren Ransdell
Producer: Shotsie Kramer
Print Producer: Kirsten O’Callaghan
Project Manager: Lisa Hashbarger
Account Supervisor: Beth Freedman
Account Executive: Ryan Murray
To get admission into Miami Ad School Hamburg Germany in 2010, Babatunde Adebola a Young Lion and copywriter from DDB Lagos Nigeria went as far as getting a letter from Adolf Hitler to Niklas Frings Rupp (the D and AD best tutor in the world). He got what he wanted plus the priced Lurzer archive scholarship!
Advertising Agency: DDB, Lagos, Nigeria
Creative Director: Ola Olowu
Art Director: Ade Ideen
Copywriter: Babatunde Adebola
Illustrator: Ola Olowu
Published: October 2010
Clemenger BBDO, Melbourne built Australia’s biggest game outside Australia’s biggest game. Constructed in front of the famous MCG stadium, Magnatron was a ten-story high 42-ton version of a ‘skill tester’ arcade game. With a 30 metre high crane and a giant electromagnet. Over a $100,000 in prizes were contained within a 20 metre prize box in 14 custom-built prize cages. Winners were elevated 8 metres into the air in a scissor lift, where using controls identical to what youâd find on a regular skill tester, they controlled the movement of the crane and triggered the decent of the magnet. 100,016 people who attended the Grand Final saw the spectacle of a 1.5 ton Toyota Hilux being lifted twenty-eight metres into the air. Not to mention the 3.4 million who saw it on live television.
Advertising Agency: Clemenger BBDO, Melbourne, Autralia
Account Director: Michael McKeon
Executive Creative Director: Ant Keogh
Art Director: Seymour Pope
Copywriter: Luke Thompson
Exec Agency Producer: Sonia Von Bibra
Producer: Jason Byrne
Group Account Director: Paul McMillian
Account Manager: Phoebe Farquharson
Experiential Agency: Traffik
Experiential Account Director: Nick Harvey
Photographer: Alex Aslangul
Objective:
Re-launch the new Renault Fluence with a bang.
Context:
Renault changed their long successful Megane Sedan model with a new model: Fluence. The Fluence needed awareness not only as a trusty replacement for the much loved Megane Sedan but also as a incredible upgrade in the sedan category. After the first campaign people weren’t fully aware of the leap in quality and features of the car. Something more powerful was needed.
Idea:
Getting in touch with the new Renault Fluence may dramatically change your opinion about the car you own.
Advertising Agency: Publicis, Bucharest, Romania
Worldwide Creative Director: Olivier Altmann
Romania Creative Director: Razvan Capanescu
Worldwide Account Director: Edouard Pacreau
Worldwide Account Manager: Christopher McIsaac
Romania Account Director: Catalin Albu
A/V Producer: Frederique Le Goff
Production House: WAM, Wanda
Director: Sebastian Strasser
D.O.P.: Alex Lamarque
Music: Herb Alpert – “This guy’s in love with you”
First Aired: October, 2010
“Moustaches Make A Difference. This month, help us support prostate cancer research by growing a moustache. If you can’t get grow one, get one at mosmakeadifference.com, and encourage your friends to donate.”
Advertising Agency: TBWA\Singapore, Singapore
Creative Directors: Hagan de Villiers, Gary Steele
Art Directors: Reginald Ocampo, Danny Teo
Copywriters: James Holman, Martin Loh
Illustrator: Reginald Ocampo, Roger Tan
Developers: Tony Chew, Sean Tan
Production Managers: Sally Sim, Allen Pattiselanno
Account Service: Jaclyn Lee, Alrick Dorett
Published: November 2010
Advertising Agency: Dentsu, Buenos Aires, Argentina
Creative Directors: Walter Onorato, Diego Duprat
Art Directors: Walter Onorato, Julio Ortellao, Natalia Zaidman
Copywriter: Diego Duprat
Illustrator: Steady Lab
Published: March 2010
Advertising Agency: Dentsu, Buenos Aires, Argentina
Creative Directors: Walter Onorato Diego Duprat
Art Directors: Walter Onorato, Julio Ortellao, Natalia Zaidman
Copywriter: Diego Duprat
Illustrator: Steady Lab
Published: March 2010
Advertising Agency: La Comunidad, Buenos Aires, Argentina
Executive Creative Director: Joaquín Mollá
Creative Directors: Norberto Vatrano, Ramiro Raposo, Fernando Sosa
Art Director: Jean Zamprogno
Copywriter: Fernando Pellizzaro
Photographer: Cecilia Glick
Advertising Agency: DDB, Budapest, Hungary
Chief Creative Officer: Peter Tordai
Group Creative Heads: Rodrigo Fernandes, Laszlo Hevesi
Art Directors: Carlos Ramas, Rodrigo Fernandes
Copywriters: Giovanni Pintaude, Zsuzsa Rakosi, Laszlo Hevesi
Published: October 2010
