Doctors of the World: Syringes, Whores, Immigrants
Advertisign Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Copywriter: Gregory Papin
Art Director: Fabrice Sudrie
Photographer: Lorenzo Castore
Archive for November, 2010
Electricity Losses Program (ELP): Exhibition
Background: South Africa faces an energy crises. Not only in the generation of sustainable energy and distribution but also in losses due to electricity theft. Every year, approximately R4.4 billion is lost due to the theft of electricity from illegal connections, electricity fraud and electricity meter tampering. Further to this, innocent lives and mostly children, are the victims of dangerous connections. Hence a program, OPERATION KHANYISA, was initiated to address this crises.
Communication Objective: The perpetrators of electricity theft are not only people from townships, but surprisingly, many large businesses too. Operation Khanyisa needed to demonstrate to this target audience the repercussions of their actions. Electricity theft is illegal and a criminal offence. They could end up in jail, or worse, kill someone through their actions.
Solution: The best way to immerse the target audience and engage their involvement was through an interactive art installation. Art can be an emotive, hard hitting and graphically aggressive medium. This is a serious issue and so required a bold statement. We created a walk through exhibition that communicated, in an emotional tone and manner, the various repercussions related to stealing electricity as well as positive solutions to the problem.
Advertising Agency: DraftFCB, South Africa
DHL: Yacht Blueprint
Brief: To find out the feasibility of yacht owners as a potential market base for DHL Import Express.
The Insight: Yacht owners are a picky lot when it comes to their yachts. And rightfully so. Luxury yachts are an expensive proposition. A yacht owner will procure only genuine parts for his prized possession as he just can’t take chances with anything else. Also, he will not trust a third party with this, as technical knowledge of yachts is still rare in the country. Now, importing individual parts regularly can get expensive. So, instead of incurring costs every time a part is needed, yacht owners buy spares in bulk and store them in warehouses for future use. While this may seem cheaper, they end up incurring warehousing costs in addition to the expense of spare parts on unknown future repairs.
The Idea: Acquire the trust of the yacht owner by surprising him with our knowledge of his yacht.
The Execution: A database of yacht owners which contained names as well as models of each owner’s yacht(s) was obtained. Yacht owners were then sent a docket shaped mailer with the name of their own yacht on the cover saying There’s someone who cares about as much as you do.” Inside was a detailed technical blueprint of his very own yacht with a personalised letter about how well DHL knew this particular model and how they could procure the right spares from anywhere in the world. This way, his yacht would stay perfect and he wouldn’t have to incur unnecessary expenses either.
Response: The mailing had an 80% response rate earning. That’s an ROI of 45% with a good 16 leads from the 20 mail outs. What’s more, this activity didn’t just bring in scope for future business; it opened up a whole new customer base for DHL’s Import Express service.
Advertising Agency: OgilvyOne, Mumbai, India
Creative Director / Copywriter: Shahrukh Dandiwala
Art Director: Lishoy George
Additional credits: Gaurav Magotra, Abhishek Sharma, Nirmala D’Souza
ADESF: Secondhand Smoking
Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Fabio Rodrigues
Copywriter: Guigo Oliva
Producer: Kiyoshi Takahashi, Wellington Silva and João Paulo Leitão
Account Director: Luiz Tosi
Account Manager: Diego Passos and Andréia Tecchio
Advertiser’s Supervisor: Mario Albanese
Soöruz Surfwear: Riders campaign
Soöruz, a brand of alternative surfwear, retakes the floor with a new campaign. In line with the brand positioning symbolized by its tagline ‘No Guts No Glory’, Soöruz includes its riders this time round. The Soöruz team riders: Marc Shuster (Wakeboarding), Glenn Hall (Surf) and Flo Daubos (Kitesurfing) embody the brand’s ‘No Guts No Glory’ spirit through the campaign. With this campaign Soöruz breaks all the usual codes of the market, the convention whereby brands support their products by always showing their riders in action.
Advertising Agency: Publicis Conseil, Paris, France
Art Director: Charles Guillemant, Faustin Claverie, Thomas Chatenay
Créative Director: Frédéric Royer
Photographer: Felix Lharer
Retoucher: Adrien Bénard
Rodney District Council Carpooling: Foosball, Jacuzzi, Cards
Advertising Agency: Saatchi & Saatchi, Auckland, New Zealand
Executive Creative Director: Dylan Harrison
Copywriter: Matt Page
Art Director: Carolyn Davis
Producer: Loren Bradley
Retoucher: The Lounge
Photographer: Rory Carter
Disco Supermarket: Trancos
“There’s always a Disco close to you.”
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martín Mercado
Creative Director: Mariano Pazos, Sergio Paoletta
Art Director: Mariano Pazos, Hugo Ruck
Copywriter: Sergio Paoletta
Other additional credits:
Published: October, 2010
Volkswagen: Lennon, Obama, King
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Associate CD / Copywriter: Jacques Massardo
Creative Group Head/ Art Director: Gareth McPherson
Art Director: Matthew Pullen
Copywriter: Craig Ross
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Associate CD / Copywriter: Jacques Massardo
Creative Group Head/ Art Director: Gareth McPherson
Art Director: Matthew Pullen
Copywriter: Craig Ross
Stimorol: Barstool, Desk, Telephone
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director / Copywriter: Peri van Papendorp
Creative Director / Art Director: Jamie Mietz
Art Director: Matthew Pullen
Copywriter: Craig Ross
Photographers: Guy Neveling, Barry White
Renault Espace: Statistics
Advertising Agency: Publicis, Brussels, Belgium
Creative Direction: Alain Janssens/Paul Servaes
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Account Director: Myriam Baya
Account Manager: Nico Cornelis
Production Director: Christ Lannoy
Media: Magazine
Snickers Chocolate: Grow
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Art Director: sarah Longworth
Copywriter: Mick Stalker
Producer: Rob Linkhorn
Retoucher: Kevin Hyde
Carlton Draught: Magnatron
We built Australia’s biggest game outside Australia’s biggest game. Constructed in front of the famous MCG stadium, Magnatron was a ten-story high 42-ton version of a skill tester arcade game. With a 30 metre high crane and a giant electromagnet. Over a $100,000 in prizes were contained within a 20 metre prize box in 14 custom-built prize cages. Winners were elevated 8 metres into the air in a scissor lift, where using controls identical to what you¹d find on a regular skill tester, they controlled the movement of the crane and triggered the decent of the magnet. 100,016 people who attended the Grand Final saw the spectacle of a 1.5 ton Toyota Hilux being lifted twenty-eight metres into the air. Not to mention the 3.4 million who saw it on live television.
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Art Director: Luke Thompson
Copywriter: Seymour Pope
Executive Producer: Sonia Von Bibra
Producer: Jason Byrne
Account Director: Michael McKeon
Account Manager: Phoebe Farquharson
Experiential Agency: Traffik
Experiential Account Director: Nick Harvey
Photographer: Alex Aslangul
Lusy Laksita Broadcsting School: Strawphone
Advertising Agency: Existcomm, Yogyakarta, Indonesia
Creative Director: Margareta Wulandari
Art Director: Alfonsus Lisnanto
Copywriter: Doppy C. Prasetya
Heineken: Halloween Hand
“October 31st. Enjoy the scariest night of the year.”
Advertising Agency: JWT, Rome, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Daria Albanese
Copywriter: Fabio Caputi
Account Executive: Giada Salerno
Photographer: Giovanni Pirajno
Post production: Balalò
Atzum The Task Force on Human Trafficking: Women to go
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Copywriter: Sharon Refael, Oren Meir
Art Director: Gil Aviyam
Executive Creative Director, Branding: Zeev Ravid
Designer, Branding: Gilad Boby
Executive Client Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Lia Gat
Head of Strategic Planning: Yoni Lahav
Planning Director: Vered Golan
Planner: Ayelet Esformes
Office Producer: Marina Akilov, Shira Robas, Sigal Nugasy
Meishav Manager: Ziv Yom-Tov
Creative Director, Interactive: Sagi Blumberg, Roy Cohen
Copywriter, Interactive: Liron Ben-Yacov
Art Director, Interactive: Dan Kashani
Production Company: Eyal Naor EXP
Director: Roy Shalem
Photography: Eyal Nevo
Media: Union
Actors Agency: Levana Hakim
Makeup and hair: Merav Levison, Betty Pakado
Costumes: Yael Shenberger
Recording Studios: Shapam, Soundhouse
Narrator: Oded Davidoff
