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Rädda Barnen (Save the Children): The Lottery of Life

Advertising Agency: Lowe Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Österdahl
Photographer: Stockfoto
Typographer: Ola Lanteli


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Alistair said,

November 29, 2010 @ 17:56

Not bad, particularly liked the child gunman, but unlike the website, the ads don’t dramatise how SMALL the chances are of being born in a liberal democracy?

ego said,

November 29, 2010 @ 20:26

I like.

matthew said,

December 3, 2010 @ 06:48

the lottery of life.
i know that there generally more white Brit’s in the UK than the colored over there.
But I’d like to speculate how the lottery of life makes it seem to be a misfortune to be born of color. I know someone out there is rolling their eyes going “can’t he shut his mouth”, but when i saw how ALL the pictures had a similar pattern i wanted to say something. Shit happens. Irregardless of your skin color.

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