Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Creative Group Director: Adi Pasarica
Art Director: Andrei Nedea
Copywriter: Adi Pasarica
Production: Animotion / Lite Microsystems
Romanian Traffic Police: The fake accident
Shriya Sengupta said,
A brilliant way of putting the message across. instant action of calling does the job really well. but the only apprehension is ( just a query) what if a person who is driving ( in real) calls at that number..doesn’t the probability of meeting with an accident is more then. ??? A little dangerous idea. Because anybody who is looking at the hoarding may want to call, irrespective of the fact that he is walking or driving..and plus his attention is not only on the phone but also he is constantly looking at the hoarding to see the response… so he is totally ( for that moment) spaced out!
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