Soöruz, a brand of alternative surfwear, retakes the floor with a new campaign. In line with the brand positioning symbolized by its tagline ‘No Guts No Glory’, Soöruz includes its riders this time round. The Soöruz team riders: Marc Shuster (Wakeboarding), Glenn Hall (Surf) and Flo Daubos (Kitesurfing) embody the brand’s ‘No Guts No Glory’ spirit through the campaign. With this campaign Soöruz breaks all the usual codes of the market, the convention whereby brands support their products by always showing their riders in action.
Advertising Agency: Publicis Conseil, Paris, France
Art Director: Charles Guillemant, Faustin Claverie, Thomas Chatenay
Créative Director: Frédéric Royer
Photographer: Felix Lharer
Retoucher: Adrien Bénard