The brief: Show that UHU superglue sticks forever.

The solution: We designed a poster in 50′s-style and furnished its surface with a lot of trashed posters and papers

The result: We created the illusion that the poster has been hanging there for decades.

Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Alexander Schill, Maik Kaehler, Christoph Nann
Art Director: Christoff Strukamp
Others: Alexander Schill (CCO), Christoph Kueckner, Michael Falkensteiner