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Archive for December, 2010

Citroën: Eye catching DS3

Advertising Agency: Euro RSCG, Brussels, Belgium
Creative Directors: Hugo Battistel, Stéphane Daniel
Creation: Heidi Van Damme, Sébastien Van Reet
Accounts: Juan Vanhufflen, Margit Vervecken
Project director: Grégory Clément
Developer: Laurent Dochy


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Amnesty International: Human is not a machine

We created an ambient advertising for International Migrants Day, 18th December 2010 to inform the public about the reality of migrant workers with Amnesty International Korea. Many migrant workers enter S. Korea to work. However, Their employers treat them like working machines and forfeit their human rights. Thus, we made life-size boxes used for packing goods and informed the public about the reality in a guerrilla-fashion.

Advertising Agency: supernormalvoice, Seoul, South Korea
Account Executive: Saeyoung Kim
Creative Director: Swan Song, Saeyoung Kim
Art Director: Swan Song
Copywriter: Saeyoung Kim
Illustrator: Jaeyoung Sohn
Photographer: Ernest
Published: December 2010


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Les Sauveteurs En Mer: Cheque

Advertising Agency: Publicis Conseil, Paris, France


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VEBU (Vegetarierbund Deutschland): Long live the goose

A social media campaign in order to save the Christmas goose by cooking a yummy vegetarian Christmas dinner. More info at http://www.eslebediegans.de/en/

Christmas – a time of love and culinary deliciousness. For the goose it’s a time filled with horror. For 12 weeks she gets fattened and stuffed until she gets plucked and served as a roast on a nicely decorated dining table. Just because one wants it that way. The goose does not want that at all. Unfortunately it has no choice. But I have! Therefore I will take side with the goose and cook a yummy vegetarian Christmas dinner. That way I’ll save one goose’s life. (And maybe also Auntie Berta’s since she has such a high cholesterol level…). But that’s not enough. I will become a goose myself. I‘ll put on a beak and go out on the street, respectively on facebook, twitter & co so that you and many others will come out as a goose and celebrate a vegetarian Christmas too. Long live the goose! And if you absolutely want to put something in the oven… why not a bun instead of a roast? As said above, Christmas is the time of love.

Advertising Agency: Draftfcb, Hamburg, Germany
Executive Creative Director: Dirk Haeusermann
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Junior Art Director: Tim Lehnebach
Junior Copywriter: Jennifer Kaune
Illustrator: Vitali Nazarenus
Photographer: Ines van Megen
Additional credits: Neue Sentimental Film Berlin, Optix Digital Pictures, Hastings Music
Published: December 2010


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Mercedes-Benz: Sunday driver

Advertising Agency: Jung von Matt/Neckar, Germany


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Greenpeace: Give back

Advertising Agency: DDB, Budapest, Hungary
Chief Creative Officer: Peter Tordai
Group Creative Heads: Rodrigo Fernandes, Laszlo Hevesi
Art Directors: Guilherme Somensato, Rodrigo Fernandes
Copywriters: Giovanni Pintaude
Published: June 2010


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Toyota Zelas: Breathless

Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso
Art Director: Renzo Vásquez
Retoucher: Midas Digital
Agency Producer: Michel Motte
Account Supervisor: Manuel Ahumada


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Hwa-Young Hotel: Balloons

“When the venue is right, the atmosphere will go high.”

Advertising Agency: Leo Burnett, Taipei, Taiwan
Creative Director: Jacky Chen
Art Director: Alex Liu
Copywriter: Phoenix Tsai
Published: November 2010


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The dog walker: Footbath

A relaxing footbath after a long, long walk. Deserved and even needed for the 4 exhausted paws of this tired, but happy dog.

Advertising Agency: Cheil Netherlands, Delft, Netherlands
Creative Director: Ton van Jole
Art Director: Ton van Jole
Copywriter: Mattijs Winter
Photographer: Marc van Oene
Published: December 2010


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Kaffeine Communications: Construction set calendar 2011

The calendar represents a constructor set made of 16 separate cards with slots which can be joined in any combination. Each card contains a month schedule and an advice about how to make some good. Additional 4 elements are the agency’s business cards. 16 is the quantity allowing constructing a certain figure, e. g. the Rabbit, the 2011’s patron according to Chinese calendar. The main idea of the calendar lies in the possibility to construct one’s year of good deeds. The calendar is Kaffeine Communications advertising agency’s self promo. It was presented as a NY gift to the agency’s clients, partners and friends.

Advertising Agency: Kaffeine Communications, Kyiv, Ukraine
Creative Director: Anze Jereb
Art Director / Illustrator: Denis Pogrebnyak
Copywriter: Nadia Skrynnyk
Published: December 2010


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Droga5: Happy, whatever

Advertising Agency: Droga5, Sydney, Australia
Art Director / Copywriter: David Nobay


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Samsung: Optical Zoom

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Creative Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Photographer: Bernard Khalil
3D: Malek Rizkallah
Artwork: Elie Moussally
Published: December 2010


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Mini: Who wants to play?

Who wants to play?

Advertising Agency: CAYENNE\TBWA, Santo Domingo, Dominican Republic
Creative Director: Katy Capriles
Art Director: Alejandro Capellán
Copywriter: Fernando Muñoz
Published: December 2010


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UNHCR: Card

Advertising Agency: Y&R Brands, Milan, Italy
Executive Creative Director: Vicky Gitto
Creative Directors: Toon Coenen, Matteo Righi
Art director: Roberto Ferrario
Copywriter: Francesca Civiletti
Published: November 2010


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Toshiba: Stop Motion Origami

The World’s First 3d Advert — Stop Motion Origami — Making Of. Toshiba invite you to enjoy the world’s first 3d Advert, where a magical world of origami unfolds and grows in front of your eyes, all from the basis of all big ideas – a blank sheet of paper. This stunning, 3d world of origami was actually crafted by hand and filmed in wonderful stop-motion — all adding to the magic of the world’s first 3d advert. Here, the world’s first 3d advert introduces the Toshiba Satellite R630, which, like all great ideas, started on a blank sheet of paper.

Advertising Agency: Grey, Düsseldorf, Germany
Director: Hauke Hilberg
Director of Photography / Animation Director: Jim Lacy
Creative Directors: Moritz Grub, Regner Lotz
Production: Bakery Films, Berlin
Music&Sound Design: BLUWI Music & Sounddesign, Hamburg
On air: December 2010


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