Setting:
The Salon du Livre cle Paris, a massive book fair that welcomes over 200.000 people in 5 days every year.

Objectives:
Let people know about Editions Points, a publisher specialized in pocket books, and attract as many visitors as possible to their stand.

Solution:
A team of former pickpockets slip Editions Points books into the pockets of the fair’s visitors. As people linds the books, they can read on the cover: “Discover the greatest writers in your pocket” with information and offers leading them to the stand.

Results:
- 1,000 books »x putpocketecl » in 5 days.
- 30% more visitors came to the Editions

Points stand as compared with previous years.
- A 14% increase of sales during the fair week and following month.
- Over 60,000 visitors on the website dedicated for the operation.

Advertising Agency: Marcel, Paris, France
Executive Creative Directors: Anne de Maupeou, Frederic Temin
Copywriters / Art Directors: Souen Le Van, Romain Galli