The calendar represents a constructor set made of 16 separate cards with slots which can be joined in any combination. Each card contains a month schedule and an advice about how to make some good. Additional 4 elements are the agency’s business cards. 16 is the quantity allowing constructing a certain figure, e. g. the Rabbit, the 2011’s patron according to Chinese calendar. The main idea of the calendar lies in the possibility to construct one’s year of good deeds. The calendar is Kaffeine Communications advertising agency’s self promo. It was presented as a NY gift to the agency’s clients, partners and friends.
Advertising Agency: Kaffeine Communications, Kyiv, Ukraine
Creative Director: Anze Jereb
Art Director / Illustrator: Denis Pogrebnyak
Copywriter: Nadia Skrynnyk
Published: December 2010