To get people talking about the new Renault ZE Electric range an multiply pre-reservations, we surprised readers of famous newspapers by recreating in detail some of the headlines from times gone by.
Challenge:
How to get people talking about the new Renault ZE electric range. to tleinonstrate that it is taking cars into at new era and multiply pre-reservation.
Solution:
We decided to surprise readers of influential newspapers by recreating in detail some of the headlines from times gone by. Readers buying their Herald Tribune, Financial Times or Newsweek find themselves taken back to 80 years ago, as if they were no longer living in their own era. When they turned the page, they read: “Don’t be the last to change with the times” and discover the new Renault ZE electric range.
Results:
576,000 visitors have been on the Renault-zc.com website in one month, in other wonls as many as during the previous 9 months combined. The number of vehicle pre-reservations has doubled. Renault has reinforced its image as a pioneer of electric cars for everybody.
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Assistant art director: Antoine Dezes-Richard
Published: October 2010
Advertising Company: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Eran Bar Yochai
Art Director: Kamil Mekhti
Copywriter: Arnon Rotem
Illustrator: Miriam Moshinsky
VP Client Service : Dror Tankus
Client Manager:Yuval Vaingast
Supervisor: Yael Meltzer
Advertising Agency: ApexBBDO, San Salvador, El Salvador
Creative Director: Salvador Martinez
Art Directors: Salvador Martinez, José Antonio Flores
Illustrators: Salvador Maritnez, José Antonio Flores
Published: December 2010
Supreme Security is an international company that offers security services that range from personal security to dog squad assignments – as well as access and baggage checks. In providing these services Supreme Security continually needs specially trained personnel. Only a few specialists can fulfill this narrow job profile in Switzerland. And they tend to work ln the border patrol or as airport police. That’s why Supreme Security has started to equip their own employees with machined metal bars, which they take with on business trips in their hand luggage. With a production budget under 5000 Swiss francs Supreme Security was able to recruit eight highly qualified employees in two months.
Advertising Agency: Advico Y&R, Zurich, Switzerland
Creative Directors: Lars Blöchlinger, Philipp Skrabal
Copywriter: Andi Portmann
Art Directors: Isabelle Hauser, Björn Blöchlinger
Designer: Annik Weber
Consultant: Daniela Britt
For three weeks, in the evening and in three principal Paris districts, three women made ”the girl next door” fantasy a reality. Each girl changed her window’s flat into an outdoor campaign. The Lesson of Seduction Aubade communication moved with the times while keeping it’s DNA : showing women bodies subtly and in black and white campaign. The campaign was about four times per night : people saw a young woman going home and exposing her private life behind the curtains of her appartment. During her show, the woman was behind normal curtains and then finally hired it to reveal the new Aubade website, www.frenchartofloving.com. Then, she continued her show behind the new curtains.
Advertising Agency: Chainsaw, France
Creative Director: Alban Penicaut
Copywriters / Art Directors: Hugo Denisqueinec, Benjamin Menager
Advertising Agency: Draftfcb, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Chris Schofield, Billy Mcqueen
Creatives: Nick McFarlane, Josh Stuart
Account Manager: Katie Loverich
The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare. lts objective: to help patients rebuild their image so as to better cope with their cancer condition. In order to heighten public awareness, the Foundation has created a number of interactive posters in which the faoe of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face – exactly as the Foundation does.
Advertising Agency: Leo Burnett, Paris, France
Executive Creative Director: Guillaume-Ulrich Chifflot
Head of Art: Claire Sougy
Copywriter: Hadi Hassan Helou
Art Director: Jérôme Gonfond
Photographer: Romina Shama
A special print for Audi quattro® made of a creased paper. This advert has been published on winter sports magazines and on any other magazine related to snow activities.
Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Jorge Soto
Copywriter: Carlos Banda
Advertising Agency: Selmore, Amsterdam, Netherlands
Creative Directors: Poppe Van Pelt, Diederick Hillenius
Copywriter: Poppe Van Pelt
Art Director: Diederick Hillenius
Production Company: L-A-D-A, Amsterdam
Film Director: Tomas Kaan
Production Company Producers: Jacques Vereecken, Karen Bruinsma
Agency Producers: Patrick Nelemans
Account Supervisor: Olivier Koning
Advertiser’s Supervisor: Peer Swinkels/Frenkel Denie/Mathieu Veldhuijzen
Account Manager: Vincent Breedveld/Floor Schroeijers
D.O.P: Steve Walker/Niels Boon
Editing Company: Condor
Sound Design/Arrangement: Fc Walvisch – Marcel Bultman
Post Production: Condor – Philip Huis In ‘t Veld
Brothers and Sisters creative team Lisa Jelliffe and Kirsten Rutherford have teamed up with the anonymous German street art collective Mentalgassi, to create art installations for Amnesty International.
We’ve called the installations ‘Making the invisible visible’. They highlight the case of Troy Davis, a man who has been on death row for 19 years in the USA, despite serious doubts about his conviction. The posters are displayed on fence railings. Front on, you see nothing but bars. Troy’s face only becomes visible from an angle. Please help save Troy from being executed.
Advertising Agency: Advantage Marketing & Advertising/Elephant Cairo, Egypt
Creative Directors: Ali Al, Maged Nasar
Copywriters: Ali Ali, Maged Nasar
Art Directors: Hossam Fawzy
Production Company: The House Productions, Cairo
Film Director: Ali Ali
Production Company Producer(s): Houssam Fawzy
We wanted to ensure a connection between IKEA’s kitchen appliances and one of the best things you can do in a kitchen, some great baking. So the main attraction in the campaign became a 140 page coffee-table baking book presented in a very visually unique and spectacular way. 90% of all the photographs taken in baking books look extremly alike. We wanted to try something different and present the recipes in a totally new fashion. We let ourselves be inspired by high fashion and japanese minimalism. The idea of the book became to tone down the actual cake and put the ingredients in focus. The recipes are presented as graphic still-life portraits on a warm and colourful stage. And when you turn the page you see the fantastic result. The baking book contains 30 classic swedish baking recipes everything from small biscuits to large cakes.
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Photographers: Carl Kleiner/Agent Bauer
Advertiser’s Supervisor: Joel Idén
Stylist: Evelina Bratell
Retouch: F&B factory
