We let people create and send Christmas cards, using modern technology! Write a greeting on the flip-side, and the Christmas card is delivered to your friend’s doorstep, tempting her to send her own greeting.
Advertising Agency: Crispin Porter + Bogusky Europe, Gothenburg, Sweden
Creative Directors: Gustav Martner, Bjorn Hoglund
Copywriter: Tobias Gronberg
Art Director: Mattias Berg
Other credits: Johan Brink, Johan Kruse, Jenny Folkesson, Stefan Hallen, Erik Sterner, Erik Dolk, Pontus Warnestal, Per Rundgren, Edvin Besic
Advertising Agency: TBWA\PARIS, France
Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Copywriter: Glen Troadec
Art Director: Ingrid Varetz
Art Buyer : Olivia Care
War, Racism, Violence, Torture? Don’t happen here… How do you interest people for
films and matters that seem so far away from Austria?
You bring the shocking reality right into their ideal world: Posters, tortured right before
the nose of the Austrian society.
Advertising Agency: Wien Nord, Vienna, Austria
Creative Directors: Eduard Böhler, Edmund Hochleitner
Copywriters: Matthias Piskernik, Sandra Pirker
Art Directors: Andreas Lierzer, Daniela Schabernak
Photographer: Gregor Ecker
Advertising Agency: Volt, Sweden
Copywriter: Jens Thelfer
Art Directors: Joakim Söderqvist, Alexander Hansen
Photographer: Lasse Kärkkäinen
Others: Final art, Åsa Stjärnquist/Staffan Kjellvestad; Account manager: Louise Wallgren
“WOZ is making itself pretty: New layout on September 16th.”
Advertising Agency: Spillmann/Felser/Leo Burnett, Switzerland
Creative Director: Martin Spillmann
Copywriter: Johannes Raggio
Art Director: Dana Wirz/Pablo Schencke
Photographer: Gian Paul Lozza
Challenge: The Ministry of Press of Russia was alarmed that in modern Russia adults read much less, in particular, less books by classical authors. So we tried to find a surprising and memorable way to revive interest in reading.
Solution: All their life people keep searching for answers to different questions of life and, to do so, they turn to various advisers, experts, consultants. But do they really have to? Aren’t all the answers already contained in the works of classic authors? That’s what we tried to point out to our target – avoiding being didactic, of course. In the
Classifieds section of various publications we have placed advertisements on behalf of famous classic writers who’d offer their services and consultations in many fields
of human activity.
Results: Our campaign had considerable coverage in press and Internet. The Ministry of Press of Russia briefed us on a new and bigger advertising campaign to encourage reading.
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Mikhail Kudashkin
Copywriter: Alexander Ovsyankin
Art Director: Mikhail Yarovikov
Other credits: Dmitry Jakovlev, Assia Boukhnina, Viktoria Prokopavichute, Kirill Sirotin
Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sebastien Boutebel
Photographer: Bruno Dayan
Other: Marion Liebschutz
