“With your donation, a sense of dignity is within reach.”
In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach.
Advertising Agency: Grey, Canada
Creative Director: Carl Jones
Art Directors: Rick Mayzis, Dylan Moggey
Copywriter: Chris Tropak
Advertising Agency: Young & Rubicam, New York, USA
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Global Creative Director: Graham Lang
Creative Directors: Graeme Hall, Menno Kluin
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Photographer: Levi van Veluw
Typographer: Lee Aldridge
Digital creative: Raul Pardo
Advertising Agency: KesselsKramer, London,United Kingdom
Art Director: Will Thacker
Copywriter: Blake Waters
Photographer: Rob Murray
Typographer: Will Thacker
Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Directors: Matthias Harbeck, Oliver Palmer
Copywriter: Oliver Palmer
Art Director: Therese Stüssel
Production Company: Neverest, Munich
Film Director: Helmut Huber
Production Company Producer: Aisha Blackwell
Agency Producer: Neverest
Advertising Agency: leg., Paris, France
Creative Director: Gabriel Gaultier
Art Director: Nicolas Denis
Copywriter: Frédéric Lutgé
Photographer: Félix Larher
Published: August 2010
Advertising Agency: FHV BBDO, Netherlands
Creative Director: Mark Muller
Copywriter: Mark Muller
Art Directors: Joris Tol, Gijs Sluijters, Thomas Aberson, Demy Sapthu, Joris van Elk
Photographer: Studio Beerling
Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Ryan Wagman, Nuno Ferreira
Copywriter: Hallvard Fjeldbraaten
Art Directors: Morten Halvorsen, Pablo Jimenez, Sungkwon Ha
Production Company: Tool, Chicago
Film Director: Jason Zada
Production Company Producers: Brian Latt, Matt Bonin, Dustin Callif
Agency Producers: Rob Tripas, Peter Guarino
Designers: Justin Gillman, Gigia Tondelli
Project Manager – Brian Liedtke
Director of Digital Delivery – Brian Barthelt
Software Engineering Manager – Michael Dekoekkoek
Web Engineer – Jeff Omiecinski & Jason Conny
Creative Technologist – Alex Swiderski & Kevin McGlone
Senior QA Analyst – Valeriy Gulyayev
Software Engineer – Rahul Syamlal
Editorial Company – Optimus
Editor – Randy Palmer
Broadcast Partner – Justin.tv
Portable Uplink Solution – Live U
Advertising Agency: N=5, Amsterdam, Netherlands
Creative Director: Lukas van de Ven
Copywriter: Jasper Diks
Art Director: Ed van Bennekom
Photographer: Martijn Cousijn
Production Company: WeFilm Amsterdam
Film Director: Roel Welling
Production Company Producer: Bas Welling
Agency Producer: Christ Bloemheuvel
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative directors: Agostino Toscana, Alessandro Orlandi.
Copywriter: Luca Lorenzini
Art director: Luca Pannese
Production company: Akita
Director: Hugo Menduina
Music: Music Production
Sound Design: Top Digital
Advertising Agency: Akestam Holst, Stockholm, Sweden
Creative Director: Andreas Ullenius
Copywriter: Adam Reuterskiold
Art Director: Fredrik Josefsson
Account Director: Caroline Weinberg
Account Manager: Marie Hoglin
Planner: Lars Friberg
Advertiser’s Supervisor: Mariette Kristenson
CHALLENGE
Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing, something that really describes Harley-Davidson’s world and feelings.
IDEA
We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars, landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view you can choose.
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Gaetano Cerrato
Copywriter: Francesca Andriani
Junior Art Director: Giovanni Nava
Photographer: Giovanni Santarelli D’Angelo
“Stories are made of paper. Newton Compton Editor E-Book.”
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Francesco Taddeucci
Art Director: Laura Taddeo
Copywriters: Marco Diotallevi, Marta Policastri
Illustrator: Federica Muscillo
