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Archive for December, 2010

Nuts Trio: Father’s hands

Advertising Agency: Adventa Lowe, Kiev, Ukraine
Creative Director: Oleksiy Pasichnyk
Creative Group Heads: Volodymyr Kuchmarenko; Stas Kachanovsky
Copywriters: Eugene Pakhmutov, Andrey Yarynich
Published: December 2010


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Google Adwords: Thank You

Advertising Agency: AKQA, USA
Creative Director: Neil Robinson
Copywriter / Art Director: Vinit Patil
Director: Mischa Rozema
DoP: Joost van Starrenburg
Post Production: PostPanic


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Amnesty International: Chop pencils

To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions. We placed chopsticks that are actually pencils at Chinese restaurants encouraging people to write to the Chinese government rejecting torture.

Copy on package:
Tuck under thumb and hold firmly.
Write the Chinese government to help end torture.
Take further action at amnesty.org/china.
Don’t let human rights violations by the Chinese government give China a bad name.

Advertising Agency: Saatchi & Saatchi, New York, USA
Creative Directors: Josh Rubin, Jason Musante
Art Director: Michael Arguello
Copywriter: Bassam Tariq


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Stihl: Happy Christmas

“Happy Christmas. Stihl.”

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Martin Darfeuille
Copywriter: Alexandre Hildebrand
Photographer: Jean Yves Lemoigne
Account Manager: Eric Hazout
Published: December 2010


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Der Doctor Guerrilla: Brain, Hand, Heart, Liver

“Need new ideas?”
“Need a hand?”
“Need heart and passion in your agency?”
“Need a liver in your agency for your guerrilla marketing?”

Advertising Agency: Der Doctor Guerrilla, Italy


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FNSF (Fédération Nationale Solidarité Femmes) / Association against domestic violence: The day

Advertising Agency: WCIE, Paris, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Director: Jean-Yves Lemoigne
Account manager: Grégoire Weil
Production company: Wanda
Sound design: The
Published: November 2010


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FNSF (Fédération Nationale Solidarité Femmes) / Association against domestic violence: The living-room, The kitchen

“Domestic violence. Keeping it quiet is participating.”

Advertising Agency: WCIE, Paris, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Yann Le Pape
Production: Continental Productions
Photo retouching: Kilato
Published: November 2010


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National Cancer Society Malaysia: Hello, Spread, Break-in

Advertising Agency: McCann Erickson, Malaysia
Executive Creative Directors: Szu-Hung Lee, Hwa
Art Director: Jerome Ooi
Copywriter: Szu-Hung Lee
Copywriter: Jennie Ban
Art Director: Hwa
Designer: Chan Sze Mei
Account manager: J.B. Ling


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Al Mar’a: Yoga, Kitchen, Bedroom

“Talk. To someone else. Don’t encourage domestic violence.”

Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Copywriters: Sree Rekha, Noufal Ali
Art director: Noufal Ali
Graphic Designer: Sanoop Ramachandran


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Salvation Army: The dignity project

“With your donation, a sense of dignity is within reach.”

In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach.

Advertising Agency: Grey, Canada
Creative Director: Carl Jones
Art Directors: Rick Mayzis, Dylan Moggey
Copywriter: Chris Tropak


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Freelander 2: City vs Nature

Advertising Agency: Young & Rubicam, New York, USA
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Global Creative Director: Graham Lang
Creative Directors: Graeme Hall, Menno Kluin
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Photographer: Levi van Veluw
Typographer: Lee Aldridge
Digital creative: Raul Pardo


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Electric Art: Inflatable man

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Justin Crew


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Pirelli Tyres: Smoke

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Comand Cristian
Copywriter: Vicky Gitto, Matteo Lazzarini
Photographer: Paolo Franco
Published: November 2010


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Mental Health Foundation: Manage your stress

Advertising Agency: KesselsKramer, London,United Kingdom
Art Director: Will Thacker
Copywriter: Blake Waters
Photographer: Rob Murray
Typographer: Will Thacker


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UHU Power Glue: The Stickiest Ad in the World

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Directors: Matthias Harbeck, Oliver Palmer
Copywriter: Oliver Palmer
Art Director: Therese Stüssel
Production Company: Neverest, Munich
Film Director: Helmut Huber
Production Company Producer: Aisha Blackwell
Agency Producer: Neverest


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