IKEA: Facebook Showroom
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Photographer: Lennart Sjöberg
Advertiser’s Supervisor: Sara Zakariasson
Media Agency: Mediaedge:cia
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Archive for December, 2010
Association for Smokers Awareness (ADESF): Well
“Smoking is a trap. Quit today. Association for Smokers Awareness. ADESF”
Advertising Agency: NEOGAMA/BBH, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Fabio Queiroz
Copywriter: Carlos Schleder
Image: Leão Branco
Producers: Kiyoshi Takahashi, Vinicius Busico
Art Buyers: Mariah Bayeux, Janaína Lacerda
Account Director: Luiz Tosi
Account Managers: Diego Passos, Andréia Tecchio
Advertiser’s Supervisor: Mario Albanese
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Stockholm Pride: How hetero?
URL: http://www.stockholmpride.org/howhetero
Case video: http://ourwork.se/heterobanner2
In one of the previous parts of the How Hetero campaign, we created a test where you could analyze Spotify Playlists, in order to find out how hetero you are. All the playlists that the public tested, were savad in a database that soon reached more than 100.000 playlists, from 0 to 100% on the hetero scale. Then we thought, why not it around? We created a banner from which you could choose the “hetero level” on the music. We wanted to illustrate the fact that unwritten rules of how the society designate a “real” man or woman, can be disciminating to people with different sexuality preferences.
Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Martin Cedergren
Copywriters: Kalle Åkestam, Monica Born, Joakim Labraaten
Art Directors: Yvan Archimbaud, Lars Baecklund
Account Director: Fredrik Widén
Account Manager: Bella Lagerquist
Web Producer: Ellinor Bjarnolf
Marketing Directors: Jessica W Sandberg, Claes Nyberg
Production Agency: Thomson Interactive
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Naturia Dog Food: Dog Radio
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Directors: Tom Hauser, Executive Creative Director: Ralf Heuel
Copywriter: André Hennen
Art Director: Jan Woelfel
Production Company: Studio Funk, Hamburg
Filmproduction: The Shack
Sound Engineer: Torsten Hennings
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Europcar Minibus: Cinema Rear View Mirror
In order to promote the Europcar “minibus special” among a young target group we show cinema visitors something they have never seen before on screen: themselves. In a gigantic rear view mirror, taking a common ride. A hidden camera films the audience. The image is directly integrated into our commercial. Thus we create a completely new cinema experience with the spectators acting in the starring role. On the back of each cinema ticket there is a 10% discount voucher for the minibus special.
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Dr. Stephan Vogel, Pit Kho
Copywriter: Lukas Liske
Art Director: Daniel Schweinzer
Agency Producer: Norman Strohmaier
Production Company: Satis&Fy
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Assamicispagnolli: Fight Aids in Zimbabwe
Advertising Agency: D’adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Valentina Amenta
Art Director: Davide Fiori
Film Directors: Manu Gerosa, Salva Muñoz
Director of Photography: Nicola Cattani
Music: Luca Será Micheli
Speaker: Federico Felletti
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Istropolitana Project: Getting Ready for the Spotlights
Advertising Agency: Vaculik Advertising, Bratislava, Slovakia
Creative Directors: Juraj Vaculik, Dejan Galovic
Copywriters: Juraj Vaculik, Simon Skoviera
Art Directors: Peter Hrevus, Bohumil Dohnal
Production Company: Hitchhiker Films (Bratislava)
Film Director: Roman Valent
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Tele2: Giant Phone
Our mission was to launch Tele2’s latest product: Fixed telephony through the mobile net. The product sounds quite technical and advanced. So we wanted to focus on how easy it is to use, almost exactly like a traditional fixed phone. And the best way was just letting people try it. We built giant, actually working phones in Swedens’ three biggest cities. So that all passers by could try the product, by calling whoever they wanted for free. The giant phones, of course, were hard to ignore. And loads of people used them to call a friend
a taxi or whoever they could think of. We also had a competition. Every now and then we called up the giant phones. And whoever answered could win a great prize.
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Advertiser’s Supervisor: Frippe Stenberg, Anna Crozzoli
Media Agency: Mediacom
Photographer: Lennart Sjöberg
Reproduction/Original: F&B factory
Printing: Printley
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HAK: Carrots
“It’s HAK carrots you need.”
Since carrots improve eye sight we made a billboard showing a very small packshot. If you can’t read it you might need HAK carrots.
Advertising Agency: Etcetera, Amsterdam, The Netherlands
Creative Directors: Edward Bardoul, Raymond van Schaik
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Published: December 2010
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Martell XO: Party, Piano
“The same pleasure since 1715.”
Advertising Agency: TBWA\MAP, Paris, France
Creative Director: Sébastien Vacherot, Manoëlle Van der Vaeren
Art Director: Nicolas Boyer
Copywriter: Marc Platet
Photographer: Mark Seliger
Art Buyer: Vanessa Barbel
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Editions Points: The Putpockets Campaign
Setting:
The Salon du Livre cle Paris, a massive book fair that welcomes over 200.000 people in 5 days every year.
Objectives:
Let people know about Editions Points, a publisher specialized in pocket books, and attract as many visitors as possible to their stand.
Solution:
A team of former pickpockets slip Editions Points books into the pockets of the fair’s visitors. As people linds the books, they can read on the cover: “Discover the greatest writers in your pocket” with information and offers leading them to the stand.
Results:
- 1,000 books »x putpocketecl » in 5 days.
- 30% more visitors came to the Editions
Points stand as compared with previous years.
- A 14% increase of sales during the fair week and following month.
- Over 60,000 visitors on the website dedicated for the operation.
Advertising Agency: Marcel, Paris, France
Executive Creative Directors: Anne de Maupeou, Frederic Temin
Copywriters / Art Directors: Souen Le Van, Romain Galli
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ENPA: Petize Yourself Website
Checkout http://www.comunicazionesviluppoenpa.org/petizeyourself/
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Mauro Manieri, Umberto Casagrande
Head of Art: Silvia Messa
Art Director: Lorena Cascino
Copywriter: Fabio Pedroni, Giovanbattista Oneto
Web developer: Smallfish
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Queer Gay Festival: Mr. Pink
Advertising Agency: Fuel Euro RSCG, Lisbon, Portugal
Creative Directors: Pedro Bexiga, Marcelo Lourenço
Production Company: Sync Lisbon
Film Director: Pau de la Sierra
Agency Producer: Miguel Barbosa
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Pedigree: Cat, Dig, Home, Tail, Stick
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director / Copywriter: Levi Slavin
Copywriter: Dave Govier
Designer: Levi Slavin
Agency Producer: Shayna Armstrong
Account manager: Dave Munn
Senior Account Director: Karla Fisher
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Renault Fluence: Hitchhiker
Advertising Agency: Publicis Conseil Paris/ Publicis Bucharest
Creative Directors: Razvan Capanescu (Publicis Bucharest)
Copywriter: Cezar Panait
Art Director: Dragos Ometita
Production Company: Wanda
Film Director: Sebastian Strasser
Production Company Producer: Jerome Denis
Agency Producer: WAM (Pierre Marcus/ Frédérique Le Goff)
Chief Creative Officer : Olivier Altmann (Publicis Conseil)
Account manager : Edouard Pacreau (Publicis Conseil)
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Repromed: Don’t waste your sperm
“Don’t waste your sperm.”
Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia’s leading infertility clinic. Unsuspecting potential candidates received the popular men’s magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the “goods” to become an eligible sperm donor.
Advertising Agency: Jamshop, Adelaide, Australia
Creative Directors: Mike Wilson, Steve Callen
Art Director: Becq Hinton
Copywriter: Johnny Velis
Account Directors: Holly Eyres, Manijeh Sahihi, Peter Joy
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H-57 Creative Station: Intercontinental Ballistic Design Missile Project
“Design Invasion – They came from another galaxy. So they were a bit tired.
“Monstrous creatures: half men, half designer! A story of terror, fear,
typography!”
Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Graphic Designer: Matteo Civaschi
Copywriter: Gianmarco Milesi
Account Director: Sabrina Di Gregorio
Published: 12-2010
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H-57 Creative Station: Re-Pack
“Re-Pack Project – Recycling existing packaging is a way to produce and
pollute less. The more you recycle, the less you have to dispose of. End the
better it will be for planet earth.”
Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Graphic Designer: Matteo Civaschi
Copywriter: Gianmarco Milesi
Account Director: Sabrina Di Gregorio
Published: 12-2010
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