Nike running: I run Paris
Advertising Agency: leg., Paris, France
Creative Director: Gabriel Gaultier
Art Director: Nicolas Denis
Copywriter: Frédéric Lutgé
Photographer: Félix Larher
Published: August 2010
Archive for December, 2010
Vilpuri: Vilpuri Pack
Advertising Agency: Hasan&Partners, Finland
Creative Director: Eka Ruola
Copywriter: Mick Scheinin
Art Director: Sanna Veijalainen
Illustrator: Tarja Sinkkonen
Account executive: Heidi Gutekunst
Project manager: Tanja Ijäs
Client: Fazer
Leipomot: Ismo Nikkola, Kirsi Nordberg
Romaeuropa Festival: Palladium Big Bang Theater
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director:Domenico Montemurro
Copywriter: Davide Rossi
Illustrator: Matteo Nuti
Photographer set / Props: Lorenzo Vitturi
Post Production: Davide Calluori
Account Director: Claudia Mellace
Published: December 2010
Mars Bar: Mars Messages
Advertising Agency: FHV BBDO, Netherlands
Creative Director: Mark Muller
Copywriter: Mark Muller
Art Directors: Joris Tol, Gijs Sluijters, Thomas Aberson, Demy Sapthu, Joris van Elk
Photographer: Studio Beerling
Leo Burnett: David On Demand
Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Ryan Wagman, Nuno Ferreira
Copywriter: Hallvard Fjeldbraaten
Art Directors: Morten Halvorsen, Pablo Jimenez, Sungkwon Ha
Production Company: Tool, Chicago
Film Director: Jason Zada
Production Company Producers: Brian Latt, Matt Bonin, Dustin Callif
Agency Producers: Rob Tripas, Peter Guarino
Designers: Justin Gillman, Gigia Tondelli
Project Manager – Brian Liedtke
Director of Digital Delivery – Brian Barthelt
Software Engineering Manager – Michael Dekoekkoek
Web Engineer – Jeff Omiecinski & Jason Conny
Creative Technologist – Alex Swiderski & Kevin McGlone
Senior QA Analyst – Valeriy Gulyayev
Software Engineer – Rahul Syamlal
Editorial Company – Optimus
Editor – Randy Palmer
Broadcast Partner – Justin.tv
Portable Uplink Solution – Live U
Awareness Campaign About Aggression: Live Interactive Billboard
Advertising Agency: N=5, Amsterdam, Netherlands
Creative Director: Lukas van de Ven
Copywriter: Jasper Diks
Art Director: Ed van Bennekom
Photographer: Martijn Cousijn
Production Company: WeFilm Amsterdam
Film Director: Roel Welling
Production Company Producer: Bas Welling
Agency Producer: Christ Bloemheuvel
Toyota Aygo Connect: Give Up Nothing
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative directors: Agostino Toscana, Alessandro Orlandi.
Copywriter: Luca Lorenzini
Art director: Luca Pannese
Production company: Akita
Director: Hugo Menduina
Music: Music Production
Sound Design: Top Digital
Pressbyran: The Name Change
Advertising Agency: Akestam Holst, Stockholm, Sweden
Creative Director: Andreas Ullenius
Copywriter: Adam Reuterskiold
Art Director: Fredrik Josefsson
Account Director: Caroline Weinberg
Account Manager: Marie Hoglin
Planner: Lars Friberg
Advertiser’s Supervisor: Mariette Kristenson
Harley Davidson: Handlebars Calendar 2010
CHALLENGE
Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing, something that really describes Harley-Davidson’s world and feelings.
IDEA
We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars, landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view you can choose.
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Gaetano Cerrato
Copywriter: Francesca Andriani
Junior Art Director: Giovanni Nava
Photographer: Giovanni Santarelli D’Angelo
Mineralbrunnen Bad Liebenzell: Interactive magnifier-label
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Djik Ouchiian, Martin Grass
Executive Creative Director: Ralf Heuel
Copywriter: Andreas Schriewer
Art Director: Thorsten Sievering
Other(s): Production: Karlotta Ahrens, Retouching: Andrea Meyerdierks
Newton Compton Editor E-Book: Dracula, Sherlock Holmes
“Stories are made of paper. Newton Compton Editor E-Book.”
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Francesco Taddeucci
Art Director: Laura Taddeo
Copywriters: Marco Diotallevi, Marta Policastri
Illustrator: Federica Muscillo
Solidarités International: Water talks
Advertising Agency): BDDP Unlimited, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Copywriter: Emmanuel de Dieuleveult
Art Director: David Derouet
Technology : Use/Aquascript
IKEA: Facebook Showroom
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Photographer: Lennart Sjöberg
Advertiser’s Supervisor: Sara Zakariasson
Media Agency: Mediaedge:cia
Association for Smokers Awareness (ADESF): Well
“Smoking is a trap. Quit today. Association for Smokers Awareness. ADESF”
Advertising Agency: NEOGAMA/BBH, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Fabio Queiroz
Copywriter: Carlos Schleder
Image: Leão Branco
Producers: Kiyoshi Takahashi, Vinicius Busico
Art Buyers: Mariah Bayeux, Janaína Lacerda
Account Director: Luiz Tosi
Account Managers: Diego Passos, Andréia Tecchio
Advertiser’s Supervisor: Mario Albanese
Stockholm Pride: How hetero?
URL: http://www.stockholmpride.org/howhetero
Case video: http://ourwork.se/heterobanner2
In one of the previous parts of the How Hetero campaign, we created a test where you could analyze Spotify Playlists, in order to find out how hetero you are. All the playlists that the public tested, were savad in a database that soon reached more than 100.000 playlists, from 0 to 100% on the hetero scale. Then we thought, why not it around? We created a banner from which you could choose the “hetero level” on the music. We wanted to illustrate the fact that unwritten rules of how the society designate a “real” man or woman, can be disciminating to people with different sexuality preferences.
Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Martin Cedergren
Copywriters: Kalle Åkestam, Monica Born, Joakim Labraaten
Art Directors: Yvan Archimbaud, Lars Baecklund
Account Director: Fredrik Widén
Account Manager: Bella Lagerquist
Web Producer: Ellinor Bjarnolf
Marketing Directors: Jessica W Sandberg, Claes Nyberg
Production Agency: Thomson Interactive
