“What you really touch? Sanzer hand gel.”
Advertising Agency: Chuo Senko, Thailand
Creative Directors: Jak Naiprayoon, Noppadon Shinkhem
Art Director / Copywriter: Noppadon Shinkhem
Producer: Sumith Alansunyaluck
Photographer: Bob Eye View
Digital computer artist: M.A.R.S.
Published: August 2010
To launch Power Smart Month BC Hydro, the energy provider for British Columbia, Canada, engaged smak to develop and execute a campaign idea that would increase talkability around the campaign which looks to promote energy efficiency in the home and workplace. smak proposed an idea where the public could peek into two homes and spot the difference between living energy-efficiently and living wastefully. smak took two shipping containers and converted them into bright BC Hydro-branded liveable condos. The spaces were furnished with a living room and kitchen area including a refrigerator, computer and television. The condos were placed in a high-traffic location in downtown Vancouver and during the course of four days, residents and commuters observed two actors living inside. The condos were connected to digital counters which allowed people to watch the energy consumption differences between the two lifestyles. The condos were part of an integrated media execution and provided a colourful and impactful vehicle to generate discussions around BC Hydro’s Power Smart Month.
Advertising Agency: smak, Vancouver, Canada
Creative Director: Claire Lamont
Additional credits: Leanne Atienza
Published: October 2010
View campaign presentation for further references: www.samsungshakedown.com/competition
1.Call any one of the mobiles on the table. Watch how the vibration makes the mobile move.
2. If your call causes a mobile to fall over the table edge – you win that mobile.
3. After a mobile has fallen onto the floor or into the water tank, people could still call it to check that it worked.
How we spread the word about Samsung Shakedown
1. Samsung has a base of 80.000 customers who receive a newsletter from us via email. In this we mentioned the
campaign, and encouraged people to participate and tell friends about it.
2. Samsung also posted a notice about the campaign on a part of their own web site called MyInspiration, seven days prior
to campaign start. MyInspiration has approximately 3000 visitors per day.
3. We spread the word about the campaign on facebook and twitter through our own private profiles, and got our friends to
help us create buzz about the campaign.
Results
The impact on sales was astonishing. The campaign was launched late october. Within two months sales had increased by
almost 100%. No other marketing efforts took place in Sweden at the time.
Number of B2100 mobile phones sold in the Swedish market 2009:
October: 7,704
November: 12,499
December: 15,245 Direct Response:
Direct Response:
Each campaign round generated over 30 000 calls to the mobiles. Average time spent on the website was over 12 minutes.
Advertising Agency: From Stockholm With Love, Stockholm, Sweden
Copywriter: Kristin Bergem
Art Director: Daniel Wahlgren
“This is not an advertisement,
This is what many people are living in Colombia at this moment, due to the floods caused by winter.
Those of us working and seeing ads every day, also have something to donate.
National account
Banco Davivienda Cuenta Corriente N.º 021-99523-8
International account
Citibank Nueva York SWIFT : CITIUS33 Código ABA: 021000089″
Advertising Agency: Sancho BBDO, Colombia
Creative Directors: Hugo Corredor, Giovanni Martínez
Group Directors: Andrés Norato, Claudia Murillo
Graphic Design: Claudia Murillo
Copywriters: Andrés Norato, Daniel Mosquera
Photography: Casa Editorial El Tiempo
Vp Account Manager: Jose Pablo Arango
Account Manager: Carolina Acosta
Other Additional Credits: Marcelo Arango
There is a MINI to satisfy every craving. And MINI Canada is proud to show this off in its latest initiative: the MINI Vending Machine. In the largest-ever fully-interactive night projection in Canada, the MINI Vending Machine showcases the latest 2011 MINIs with a variety of different colour combinations and accessories, ultimately showing that nobody can do customization like MINI can. How does it work? Passersby are able to interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. Animations include a MINI whipping through an action-packed pinball machine, a MINI doing some serious doughnuts while the vending machine fills with smoke, and a MINI breaking through the vending machine glass and parachuting its way down. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan.
Advertising Agency: Taxi 2, Canada
Creative Director: Lance Martin
Writer: Alanna Nathanson
Art Director: Jeff MacEachern
Agency Producers: Sam Benson, Hanna Bratt
Animation: Hatch Studios
Interactive: Forth Wall
Mobile Marketing: Mythum
Projection Company: The Media Merchants
Account Manager: Tina Tieu
Media: Media Experts
Advertising Agency: Demner, Merlicek und Bergmann, Vienna, Austria
Creative Director: Francesco Bestagno
Copywriter: Alexander Hofmann
Art Director: Francesco Bestagno
Graphics: Claudia Strauss
Account Manager: Siegfried Kaufmann
“Histories end, Bic doesn’t.”
Advertising Agency: Athos/TBWA, Santa Cruz de la Sierra, Bolivia
General Creative Director: Pablo Leiva
Creative Director: Sergio Chisaka
Art Director: Amples Regiani
Copywriter: Sergio Chisaka
Photographers: Shpilko Dmitriy, Lasse Kristensen
Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Philipp Skrabal, Christian Bobst
Art Director: Rob Hartmann
Copywriter: Martin Stulz
Production Company: Markenfilm Schweiz AG, Zurich
Consultant: Marcel Mägerle, Manuela Wettstein
Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Philipp Skrabal, Christian Bobst
Art Director: Rob Hartmann
Copywriter: Martin Stulz
Consultant: Marcel Mägerle, Manuela Wettstein
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Production Company: Flodell Film
Film Director: Tomas Jonsgården
Production Company Producer: Magnus Åkerstedt
Advertiser’s Supervisor: Bengt Junemo
Media Agency: Mindshare
Music: The Loose Salute “This is love”
When customers look at the vinegar plate they see a finless shark drowning in red vinegar sauce, reminding them that after having their fins chopped off sharks are thrown back into the ocean alive.
Grey Hong Kong gave each customer a pack of tissues before they entered the restaurant. When the customer opens the pack it appears he is tearing off the fin of a shark revealing blood stained tissues inside and the message.
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Associate Creative Directors: Vincent Tse, Kong Siu Lan
Art Director: Tony Cheung
Copywriter: Paul Tsang
Retoucher: Touch Workshop, Simon Kwan
Illustrator: Shannon Ma
Advertising Agency: Arnold Worldwide, London, United Kingdom
Creative Directors: Pete Favat, Paul Shearer
Copywriters: Paul Shearer, Rob Burleigh
Art Director: Paul Shearer
Production Company: Great Guns Ltd, London
Film Director: Paul Shearer
Production Company Producer: Laura Gregory
Others: ciate Creative Directors: Adam Collins/Manny Bernadez
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Creative Directors: Chacho Puebla, Francisco Cassis, Sergio Lobo
Copywriter: Cova Díaz
Art Director: Emilia Bertola
Digital Creative: Fred Bosch
Programming: Victor Moreno
Advertising Agency: Fred & Farid, Paris, France
Creative Directors : Fred & Farid
Copywriters: Frederic Raillard, Farid Mokart
Art Directors: Frederic Raillard, Farid Mokart, Thomas Raillard
TV producer / Post production: Alexandra Marik, Benoit Armstrong
Director: Tom Carty
Production: Gorgeous, London
Post Production: The Mill, London
Sound Design: Wave Studios, Johnny Burn
For the launch of LG Infinite 3D, the agency created a glass panel in the form of a LCD TV. Real objects were pasted on the glass. On the one hand, the object is seen behind the glass, showing the common vision of a TV. On the other hand, perceives the same object in front of the glass, clearer, causing the 3D effect.
Advertising Agency: Propeg, Bahia, Brazil
Creative Directors: Ana Luisa Almeida, Emerson Braga, Edson Rosa
Art Director: Thiago Teles
Copywriter: Hayre Borges
Additional Credits: Carlos Pereira, Ricardo Aquino, Renata Matos, Cristobal Fraga
Published: October 2010
“Miss, auctions are still going down, you’re not selling enough. Your situation here is untenable. Sorry, you’re fired. Get over heavy digestions.”
“Honey, we need to talk. Something has changed. I don’t see you the same way… I’m sorry, this is over. Get over heavy digestions.”
Advertising School: Zink! Project, Valencia, Spain
Idea: Beatriz Arias, Guillermo Frank Cotanda
Art Director / Copywriter / Illustrator: Guillermo Frank Cotanda
English translation: Raquel Lopez.
Published: May, 2010
“There must be a blue moon tonight. The Platinum Card. With an introductory offer you’ll rarely see – just $450 for your first year.”
American Express wanted to inform their Gold Card customers of a very rare offer. Their prestigious Platinum Card was $450 for a limited time, instead of the usual $900 annual fee. Offers this good only come around once in a blue moon, so we decided to use that as the creative idea. The box including a mock card, was originally due to lodge mid-March but we talked the client into waiting a while so we could mail it to coincide with the actual blue moon at the end of March 2010.
Advertising Agency: OgilvyOne, Sydney, Australia
Creative Director: Matt Andrews
Art Director: Brenton Bleechmore
Copywriter: Jon Tompkin
Illustrator: Brenton Bleechmore
Published: March 2010
Der Stromfresser“ („The electricity hog“), an art installation set from Oct. 29th till Nov 9th, 2010 on one of the busiest places in Hamburg – to raise awareness for the topic „energy efficiency“ and position ENTEGA as the company that doesn‘t just provide green energy but makes people think.The igloo was build from 322 fridges. 5,60 meters high, 11 meters wide, 24 hours open. Cold outside, warm inside – due to the rejected heat of the running fridges. The message: WASTEFULNESS IS THE BIGGEST SOURCE OF ENERGY. With more efficient use of energy, Germany could save 40%
Advertising Agency: DDB, Germany
