“Miss, auctions are still going down, you’re not selling enough. Your situation here is untenable. Sorry, you’re fired. Get over heavy digestions.”
“Honey, we need to talk. Something has changed. I don’t see you the same way… I’m sorry, this is over. Get over heavy digestions.”
Advertising School: Zink! Project, Valencia, Spain
Idea: Beatriz Arias, Guillermo Frank Cotanda
Art Director / Copywriter / Illustrator: Guillermo Frank Cotanda
English translation: Raquel Lopez.
Published: May, 2010
“There must be a blue moon tonight. The Platinum Card. With an introductory offer you’ll rarely see – just $450 for your first year.”
American Express wanted to inform their Gold Card customers of a very rare offer. Their prestigious Platinum Card was $450 for a limited time, instead of the usual $900 annual fee. Offers this good only come around once in a blue moon, so we decided to use that as the creative idea. The box including a mock card, was originally due to lodge mid-March but we talked the client into waiting a while so we could mail it to coincide with the actual blue moon at the end of March 2010.
Advertising Agency: OgilvyOne, Sydney, Australia
Creative Director: Matt Andrews
Art Director: Brenton Bleechmore
Copywriter: Jon Tompkin
Illustrator: Brenton Bleechmore
Published: March 2010
Der Stromfresser“ („The electricity hog“), an art installation set from Oct. 29th till Nov 9th, 2010 on one of the busiest places in Hamburg – to raise awareness for the topic „energy efficiency“ and position ENTEGA as the company that doesn‘t just provide green energy but makes people think.The igloo was build from 322 fridges. 5,60 meters high, 11 meters wide, 24 hours open. Cold outside, warm inside – due to the rejected heat of the running fridges. The message: WASTEFULNESS IS THE BIGGEST SOURCE OF ENERGY. With more efficient use of energy, Germany could save 40%
The flat-packed DM was attached inside the IKEA’s catalogue. While the customers open the package of dm, a three-dimensional LACK side table pops up immediately. This gives the experience of simple assembly of LACK side table, which leaves a deep impression as well.
Creative Director / Copywriter: Kelvin Lai
Art Director: Woody Hu
“Don’t let your car get in your way. Pass by for a check-up.”
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Joe Abou-Khaled
Art Director: Georges Kyrillos
Copywriter: Chris Jabre
Photographer: Steve Kozman
Group Account Director: Claude Checrallah
Account Director: Hala Amiouni
Account Executive: Bilal Khalife
Published: December 2010
Advertising Agency: Mother, London, United Kingdom
Creative Director: Feh Tarty
Prod Company: Stink
Director: Adam Berg
DP: Richard Stewart
Producer: Ben Croker
Editorial: Trim
Editor: Paul Hardcastle
Telecine: Moving Picture Company
Colorist: Paul Harrison
Post/Effects: Absolute Post
Lead Flame Artist: David Smith
EP: Andrew Swepson
Sound Designer: Anthony Moore
“The assistant slept with the photographer, the model with the casting director and the creative with the client. All that for a pair of €49.90 booties. Éram. You would be crazy to spend more.”
“The photographer asked for a fortune. The model is on antidepressants. The stylist is pretending to be gay. All that for a pair of €49.90 booties. Éram. You would be crazy to spend more”
“The photographer wanted fur. The model protested by posing naked. The stylist said: “What about Chapka?” All that for a pair of €49.90 booties. Éram. You would be crazy to spend more”
Advertising Agency: Suresnes, France
Copywriters: Capeille Paul, Seef Benjamin
Art Directors: Richarth Didier, Roubert Olivier
Photographer: Rancurel Estelle
Advertising Agency: Jung von Matt/Limmat, Zürich, Switzerland
Creative Directors: Alexander Jaggy, Michael Rottmann
Copywriter: Livio Dainese
Art Director: Fernando Perez
Production Company: BigFish Filmproduktion GmbH (Berlin)
Film Director: The Vikings
Production Company Producer: Andrea Roman
Agency Producer: Ilonka Galliard
Others: Björn Rühmann (Director), Matthew Branning (Director), Serge Roman (Camera)
While listening to your music in the car, people have the tendency to drive too fast. This makes the risk of accidents much higher. Happiness Brussels created an app for OVK that slows down your music when you drive too fast. This way you are reminded to slow down too, in order to avoid an accident. Download the app for free: http://www.slowdown.be
Advertising Agency: Happiness, Brussels, Belgium
Creative Director: Gregory Titeca
Creation: Carl Hansenne, Naim Baddich, Patrick Glorieux
Programming: Lucky Frames
Published: November 2010
“This can be your next vehicle if you drink and drive.”
SITUATION
40% of young Brazilians dream ol owning a car. The ones who already own one, use their vehicles to hang out and have fun while drinking. This dangerous mix results in traffic accidents that are the top cause of serious injuries and death amongst them.
CHALLENGE
In the World Uay of Remembrance for Road Trafiic Victims, November 2Ist_ to remember young Brazilians that driving and drinking may cause serious consequences.
SOLUTION
A car carrier truck with wheelchairs instead of cars rode through trendy streets of Sao Paulo metropolitan region. showing that irresponsibility can transform young peoples dream into a nightmare. In one day, we caught the attention of hundreds of people and. most of all, we put the issue where it belongs: on the bar table.
Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Cristiano Rodrigues, Tales Lima, Fuku, Henrique Mattos
Copywriters: Charles Faria, Daguito Rodrigues
Published: November 2010
