This print/poster campaign was created for the painting exposition “If not in this period of time”, about contemporary German paintings after the Berlin Wall fell (1989 -2010).
Advertising Agency: DDB Brasil, Sao Paulo, Brazil
Creative Directors: Sergio Valente, Guilherme Jahara, Marcelo Reis
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Photographer: Getty
Account superv.: Daniel Mariotto
Published: September 2010
Advertising Agency: Grabarz & Partner/LLR, Hamburg
Creative Directors: Tom Hauser, Executive Creative Director: Ralf Heuel, Arno Lindemann
Copywriter: Tom Hauser
Art Director: Moritz Tolle
Production Company: Post Production: Slaughterhouse Hamburg
Film Director: Silvio Helbig
Production Company Producer: Juergen Joppen, Post Producer: Andi Mall, Gwen Teichmann
Editors: Josch Kretzschmar, Sabine Panek
Music: Massive Music Amsterdam
Composer: Joep Beving
Advertiser’s Supervisor: Claudia Willvonseder, Hendrik Zimmer
Advertising Agency: BBH, London, United Kingdom
Creative Director: Nick Gill
Production Company: Gorgeous Enterprises
Film Director: Chris Palmer
Production Company Producer: Rupert Smythe
Agency Producer: Davud Karbassioun
Advertising Agency): Jung von Matt/Limmat, Zurich, Switzerland
Creative Directors: Alexander Jaggy, Lukas Frei
Copywriter: Livio Dainese
Art Director: Fernando Perez
Production Company: Südlich-t (Zurich)
Production Company Producer: Andreas Fuss
Agency Producer: Ilonka Galliard
Advertising Agency: DDB, Paris, France
Creative Director: Nick Bell
Copywriter: Olivier Lefebvre
Art Director: Benjamin Marchal
Production Company: Les Télécréateurs / Paris; Biscuit Filmworks / LA
Film Director: Noam Murro
Agency Producer: Sophie Mégrous
A print and outdoor campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Mimi Cooper, Simon Lotze
Photographer: Sacha Waldman
Published: November 2010
Advertising Agency: KING, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriter: Pontus Ekström
Art Director: Alexander Elers
Advertising Agency: KING, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriter: Pontus Ekström
Art Director: Alexander Elers
Photographer: Alexander Crispin
Brief:
Turn young potential motorbiker into fans of BMW Motorrad. By staging the brand in an unseen, really fascinating way.
Solution:
The first cinema commercial that doesn’t use a directly visible logo. During an exciting Superbike commercial we illuminated the BMW logo with a harmless photo flash onto the audience`s eyes. When the audience was asked to close their eyes at the end of the ad, they were surprised to see the BMW logo as an afterimage. BMW literally got inside people’s heads – involving them instead of boring them.
Result:
People who visited the movie shows were fascinated by this innovative performance. BMW Motorrad got a lot of positive feedback, especially excited comments in various biker blogs. Even film critics wrote about the event in their reviews. And of course there were several reports on BMW TV. At the pre-season opening at BMW Motorrad dealers a significant number of younger people referred to the event and asked for information material about Ruben Xaus and his Superbike. the BMW S 1000 RR. The S 1000 RR is sold out until September 201 O. A huge success inmidst a declining bike-market. A success BMW Motorrad never believed in before the start of the campaign.
Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Directors: Matthias Harbeck, Helmut Huber
Copywriters: Matthias Harbeck, Helmut Huber, Lorenz Langgartner
Art Directors: Veronika Broich, Thomas Ardelt
Production Company: Embassy Of Dreams Filmproduktion, Munich
Film Director: John Buche
Production Company Producers: Helmut Hartl, Christian Schelb, Sebastian Eberhard
Advertising Agency: Rainey Kelly Campbell Roalfe/Y&R, London, United Kingdom
Creative Director: Damon Collins
Copywriter: Mike Boles
Art Directo: Jerry Hollens
Production Company: COY!, London
Film Director: Mark Denton
Agency Producer: Jen Fewster
A random reminder of DANGER can trigger us to rethink a decision or idea. Though the necessity of practicing Safe Sex is common knowledge, people need to occasionally be reminded ‘why’ in order to prompt them to do the right thing. This campaign was launched on the 1st of December 2010 and was carried on for a few days after. The message was communicated in Sinhalese to cater to the target audience. This execution will also be carried out in all three languages – Sinhala, Tamil and English.
THE ISSUE
Today AIDS is recognized the world over as a consequence of unprotected sex, but the total number of people living with or dying of the disease keeps ironically increasing.
THE SOLUTION
A random reminder of DANGER can trigger us to rethink a decision or idea. Though the necessity of practicing Safe Sex is common knowledge, people need to occasionally be reminded ‘why’ in order to prompt them to do the right thing.
TARGET GROUP
The patrons of middle and lower class restaurants in and about the city.
Date: December lst, 2010. World AIDS Day.
Pieces of makeshift-newspaper were placed on tables in regular Sri Lankan restaurants as a substitute for the popular ‘newspaper napkins’ that are generally used as hand wipes in such places. Each napkin carried the following message: ’AIDS. You Can’t Wipe Your Hands of it. Stay Safe.
Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Director: Roshan Quintus
Copywriter: Prasad Weerasekara
Additional credits: Jagath Rathna Kumara, Farsad Mohideen, Upeckha Cumaratunga, Svetlana Abeysekara, Christine Seneviratne, Sampath Mudalige, Anoushka Wijesurendra, Ronald Peiris, Anuja Kanagaratnam, Preethi Roberts, M.A.C.P. Kumar, Saman Soysa, Anthony Sinaiya, Mahesh Ganganath
Published: December 2010
Adertising Agency: Stark, Bangalore, India
Creative Director: Sharat Kuttikat
Art Director: Santhosh K
Copywriter : Sharat Kuttikat
Production House: Imran Khatri Productions
Photographer: Vikas Vasudev
Stylist: Hazel
Digital Artist : Healing Tool
Published: November 2010
Professor Fletcher’s invention of the CellScope, which is a Nokia device with a microscope attachment, was the inspiration for a teeny-tiny film created by Sumo Science at Aardman. It stars a 9mm girl called Dot as she struggles through a microscopic world. All the minuscule detail was shot using CellScope technology and a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics.
Advertising Agency: Wieden & Kennedy, London, United Kingdom
Creative Directors: Mark McCall, Richard Dorey
Production Company: Aardman Animations Ltd
Film Director: Sumo Science
Production Company Producer: Laura Pepper, Jason Bartholomew
Agency Producers: Lucy Russell, Lucie Georgeson
Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Copywriter: Razvan Soare
Art Directors: Bogdan Nestor, Eliza Marin
Account Director: Catalin Albu
Account manager: Katy Szasz
