The World’s First 3d Advert — Stop Motion Origami — Making Of. Toshiba invite you to enjoy the world’s first 3d Advert, where a magical world of origami unfolds and grows in front of your eyes, all from the basis of all big ideas – a blank sheet of paper. This stunning, 3d world of origami was actually crafted by hand and filmed in wonderful stop-motion — all adding to the magic of the world’s first 3d advert. Here, the world’s first 3d advert introduces the Toshiba Satellite R630, which, like all great ideas, started on a blank sheet of paper.

Advertising Agency: Grey, Düsseldorf, Germany
Director: Hauke Hilberg
Director of Photography / Animation Director: Jim Lacy
Creative Directors: Moritz Grub, Regner Lotz
Production: Bakery Films, Berlin
Music&Sound Design: BLUWI Music & Sounddesign, Hamburg
On air: December 2010