In the heart of the action. That’s where you’ll find Andrés Iniesta. And the new Nike CTR 360 Maestri II. Built to take whatever the game throws at you. From whatever angle. Then turn it into magic. In training. On pitch. Take Control.
Creative Director: Stuart Harkness
Creative Team: Anders Stake, Javier Malagon
Director: Scott Lyon
Producer: Zeno Campbell at Outsider
Agency Producer: Lucie Georgeson
Post production: The Mill
Sound: Factory
In the coldest winter since decades blush Berlin offers a “jump start” to passer-bys to warm up frozen emotions with hot lingerie. The poster is an original work of art on a big street in the midst of Berlin.
Advertising Agency: glow, Berlin, Germany
Copywriting: Attila Föglein
Artist: Lea Brousse
Creative Director: Johannes Krempl
Photographer: Chris Hodbod
“Let your room shine in a perfect light. With the TRILUX Torso. For more information about TRILUX products visit www.trilux.com”
To raise awareness for the design luminaire TRILUX Torso we created a directmail that shows the product in a surprising way. When the receiver opens the mailing the envelope itself becomes the light cone of the design lamp.
Advertising Agency: Serviceplan Sales, Hamburg, Germany
Creative Directors: Alex Schill, Peter Harasim, Harald Gasper
Art Director: Michael Wilk
Copywriter: Marc Vosshall
Account manager: Julia Barth
Published: May 2010
Advertising Agency: Irish International BBDO, Dublin, Ireland
Creative Director: Dylan Cotter
Art Director: Kirk Bannon
Copywriter: Di Tansey
Photographer: Adrian Stewart
Account Director: Ken Kerr
Account Manager: Alexa Wolff
Published: January 2011
To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel is launching an action-adventure video titled “The Chase.” The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop.
Advertising Agency: Venables Bell & Partners, USA
Executive Creative Directors: Paul Venables, Will Mcginness
Creative Directors: Paul Foulkes, Tyler Hampton, David Kim
Copywriter: Josh Parschauer
Art Director: Beau Hanson, Dan Kenneally
Director Of Integrated Production: Craig Allen
Agency Producer: Kacey Hart
Interactive Producer: John Eagan
Interactive Design Director: Ezra Paulekas
Production Company: Nexus Productions
Director: Smith & Foulkes
Director Of Photography: Oliver Wood
Executive Producer: Tracey Cooper
Production Manager: Alistair Pratten
Editing Company: Trim
Editor: Paul Hardcastle
Sound Design: Human
Music: Human
Composers: Edmond Dunne & Gareth Williams
Music Producer: Jonathan Sanford
Mix: Play, John Bolen
Color / Flame: Time Based Arts, James Allen & Sheldon Gardner
Advertising Agency: McCann Erickson, Johannesburg, South Africa
Executive Creative Director: Vanessa Pearson
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Copywriter: Peet Englebrecht
Production Company: Velocity Films
Director: Keith Rose
Photographer: Michael Polizia
Published: January 2011
Advertising Agency: McCann Erickson, Johannesburg, South Africa
Executive Creative Director: Vanessa Pearson
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Copywriter: Peet Englebrecht
Production Company: Velocity Films
Director: Keith Rose
Photographer: Michael Polizia
Published: January 2011
Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Directors: Chris Moore, John Larigakis
Copywriter: Kevin Rathgeber
Photographer: Philip Jarmain
Retoucher: Christophe Huet
Published: January 2011
Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Mark Lewis, Marwan Saab
CGH / Art Director: Mansoor A. Bhatti
Group Account Director: Tej Desai
Senior Account Manager: Prashob Ravi
Advertising Agency: Leo Burnett, Caracas, Venezuela
General Creative Director: Fabián Bonelli
Creative Directors: Virgilio Flores, Norberto Da Silva
Art Directors: Mariana Ortega, René Bustamante
Copywriters: María Fernanda Arroyo, Manuel Fleitas
Photographer: Rodolfo Benítez
Published: December 2010
Advertising Agency: Graffiti BBDO, Romania
Creative Director: Mihai Gongu
Art Director: Cosmin Simionescu
Copywriters: Alex Strimbeanu, Eugen Suman
Illustrator: Cosmin Simionescu
Published: December 2010
“Send the winter in the desert. Or in the Caribbean, Australia or South America… Neckermann makes it possible.”
We sent out melted snowmen in a glass to selected Neckermann travel agencies. Content: a carrot, a few pieces of coal, some buttons – and a load full of water. During the campaign between October and December 2010, the glass was placed on desks and hence promoted the offer in a attention-grabbing manner.
Advertising Agency: Heye & Partner GmbH, Munich, Germany
Creative Directors: Fabian Hinzer, Jan Okusluk, Zeljko Pezely
Art Directors: Sarah Remböck, Monika Gruber, Katharina Bischof
Copywriter: Stefanie Mayerhanser
Published: July 2010
Advertising Agency: BBH, Singapore
Creative Director: Steve Elrick
Photographer: Ben Sullivan
Copywriter: Douglas Hamilton
Art Director: Adrian Chan
Designer: Tomaz Goh
Producer: D’or Tey
Production company: Minnow 11/RP Represents
Digital Copy: Douglas Hamilton
Illustrator: Kristal Melson
Producer: Amy Wong
Production company: Abant Works
Product Photography: Sam Tan
Videographer: Jeycob Carlson
Post-Production: Freeflow
Account Management: Frances Great, Neil Small, Joanna Yeo, Midori Watanabe
Planning / Engagement Planning: Ayesha Walawalkar
Advertising Agency: Binder Visão Estratégica, Rio de Janeiro, Brazil
Creative Director: Alexandre Motta
Head of Art / Art Director: Marcus Saulnier
Copywriter: José Francisco Tapajós
Production company: Hungry Man
Director: Paulo Gandra
Agency Producer: Luiza Maggessi
Published: January 2011
Get Lost in Indonesia is the 1st user generated tourism promotion in Indonesia. It helps citizen to promote their own town or cities or just share their travel experience with everyone on the planet. This ad is 1 of 3 series, created by a Losteners (follower/member/fans of the Get Lost in Indonesia). Started from a Facebook page, now it has more than 5000 pictures of Indonesia (places, people, culinary, arts, animals, etc). Get Lost in Indonesia is non-government related and it’s pro bono.
Advertising Agency: Ideate Jakarta, Indonesia
Creative: Rayan Muktiaki
Illustrator: Taufiq Muhammad
Published: January 2011
BBJ (Bazi Bushen Jiaonang) is a kind of capsules of traditional Chinese medicine, which can improve male’s sexual function. In China, this kind of medicine can not be advertized on TV or publication. Hence, we communicate through a non-traditional way.
We printed the outside package of product on a parking sensor card. While using parking sensor card into or exit the parking lot, the bar will raise up. Product function can be shown without any literal explanation.
Advertising Agency: Charm Advertising, Beijing, China
Executive Creative Director: Tseng Cheng Kuang
Creative Director: Chen Jung
Associate Creative Director: Chen Dong Qiang
Art Director: Chen Xin Yu
Published: January 2011
Human trafficking is the second-largest organized crime in the world. Every year over one million women are traded worldwide.
This week a different kind of petition was launched on YouTube: The Dislike Petition. The Task Force and Shalmor Avnon Amichay/Y&R Interactive advertising agency, in collaboration with Guy Dayan (who specializes in creating and promoting YouTube channels and videos) have launched The Dislike Petition. The YouTube Dislike Petition includes a video showing an apparently legitimate situation in which a man arrives at the WomenToGo Store (the same store that opened in Dizengoff Center) and “purchases” a woman. Surfers watching the video are invited to press the “Dislike” button, a custom Youtube feature (contrary to the famous “Like” button). Pressing the Dislike button, the surfer votes against the scenario featured in the video and shows he supports the fight against Human Trafficking. The video was also broadcasted on TV channels. This weekend YouTube chose to promote the Dislike Petition on its home page. This resulted in an immediate surge of video views and activations. That same day the video was “Spotlighted” as the worldwide leading video in the “Non Profit and Activism” YouTube category. As of today, the Dislike Petition is the #1 most discussed and top rated video in the country with more than 10,000 dislikes.
The Dislike Petition is part of an integrated campaign for Atzum, the Task Force on Human Trafficking. The campaign launched with the opening of a 24 hour pop-up store “WomenToGo” which sold women in one of the busiest shopping malls in Tel Aviv, Dizengoff Center. Further elements included a designated minisite, collaboration with zap.co.il, a comparison site to create a new category: Woman Comparisons, and special catalogue showcasing the women for sale which was sent to all Parliament members.
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Executive Creative Director / Branding: Zeev Ravid
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Directors: Sagi Blumberg, Roy Cohen, Yariv Twig
Copywriters: Liron Ben-Yacov, Sharon Refael, Oren Meir
Youtube promotion: Guy Dayan
Art Directors: Dan Kashani, Gil Aviyam
Designer / Branding: Gilad Boby
Executive Client Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Lia Gat
