BBJ (Bazi Bushen Jiaonang) is a kind of capsules of traditional Chinese medicine, which can improve male’s sexual function. In China, this kind of medicine can not be advertized on TV or publication. Hence, we communicate through a non-traditional way.
We printed the outside package of product on a parking sensor card. While using parking sensor card into or exit the parking lot, the bar will raise up. Product function can be shown without any literal explanation.

Advertising Agency: Charm Advertising, Beijing, China
Executive Creative Director: Tseng Cheng Kuang
Creative Director: Chen Jung
Associate Creative Director: Chen Dong Qiang
Art Director: Chen Xin Yu
Published: January 2011