“Every 43 seconds someone dies from gun violence. Your signature can help in the fight against genocide.”

Advertising Agency: Jung von Matt/Elbe, Germany
Executive Creative Director: Sascha Hanke
Creative Director: Jo Marie Farwick, Tobias Grimm, Jens Pfau
Art Director: Steffen König
Copywriter: Fabian Koeniger, Ali Antzar
Graphic: Daniel Breining
Concept Photographer: Francois Robert
Art Buying: Bianca Winter
Account Manager: Annette Krebs