“Send the winter in the desert. Or in the Caribbean, Australia or South America… Neckermann makes it possible.”
We sent out melted snowmen in a glass to selected Neckermann travel agencies. Content: a carrot, a few pieces of coal, some buttons – and a load full of water. During the campaign between October and December 2010, the glass was placed on desks and hence promoted the offer in a attention-grabbing manner.
Advertising Agency: Heye & Partner GmbH, Munich, Germany
Creative Directors: Fabian Hinzer, Jan Okusluk, Zeljko Pezely
Art Directors: Sarah Remböck, Monika Gruber, Katharina Bischof
Copywriter: Stefanie Mayerhanser
Published: July 2010