THE BRIEFING
The task was to advertise the IKEA Assembly Service with an unusual idea that makes the service better known among IKEA fans.
THE SOLUTION
At the FENOMEN IKEA exhibition we surprised visitors with a truly avant-garde idea: IKEA Fumiture Art. Next to regular exhibition pieces. we plaoed fascinating sculptures, which
were actually wrongly-assembled IKEA furniture Banners resolved the idea in a charming way: If talents lie more in art than in assembling furniture properly, the Assembly Service will gladly help out next time. Flyers were handed out with the phone number of the IKEA assembly professionals.
THE RESULT
The museum stunt was part of an integrated promotional campaign for the Assembly Service. A review of bookings showed that 2.173 orders were placed directly after the campaign. That’s three times as much as in an average month of the quarter before and represents a growth of 300%.
Advertising Agency: Grabarz & Partner/LLR, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Tom Hauser
Copywriters: Tom Hauser, André Hennen, Heiko Notter
Art Directors: Oliver Brkitsch, Jan Woelfel, Stefan Schoembs, Tim Hartwig, Moritz Tolle
Production Company: Cobblestone Hamburg
Production Company Producers: Natalie Buba, Tanja Bruhn
Editor: Dennis Riebenstahl
Animation: Sven Schoenmann
Dummy artificer: Arndt von Hoff
Sound Studio: Hahn Nitzsche
Sound Engineer: Thomas Nitzsche
Graphic artist: Josefine Nitsch
Advertiser’s Supervisor: Claudia Willvonseder, Hendrik Zimmer, Sebastian Mensing
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art Director: Lisa Engardt
Copywriter: Amalia Pitsiava
Planner: Per Jaldeborg
Account Managers: Marie Nodbrink, Ebba Jandér
Account Director: Tom Hedström
Advertising Assistant: Afshin Moeini
Production Company: Dallas STHLM
“Everyone needs his morningcoffee. Every day from 7 am.”
Advertising Agency: DDB, Wien, Austria
Creative DIrectors: Sebastian Kainz, Hannes Boeker
Copywriter: Lukas Grossebenr
Photographer: David Hamsley
Retouching: Gabriel Habler, Kai Weyer
Illustrator: Karen Caldicott
Published: December 2010
The balloon, filled with helium gas and carrying a load of paper planes, took 2.6 hours to rise to 37,339 metres (that’s at the edge of space!), where it burst and took only 40 minutes to fall back to earth. It landed in a forest just south east of Berlin, where our team had to use a very long pole to retrieve the payload from the top of a tree.
The hand-crafted paper planes with their precious cargo of Samsung SD memory cards were released at around 36,3500 metres and could land anywhere!
If anyone finds a plane and memory card, they can contact us at www.projectspaceplanes.com/ask and we will try to put them in touch with the person who uploaded their piece of data onto that memory card.
We’ve already tested the few cards that got tangled in the net and therefore weren’t released, and they all work perfectly!
Advertising Agency: The Viral Factory, London, UK
Production Company: The Viral Factory
Director: The Viral Factory
Seeding & digital media planning: The Viral Factory
Advertising Agency: Rusu+Bortun Brand Growers Bucharest, Romania
Creative Director: Catalin Rusu
Art Directors: Anca Uscatescu, Simon Frison, Catalin Rusu
Copywriter: Catalin Rusu
DTP: Anca Uscatescu
Published: January 2011
Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Aerts
Copywriter: Régine Smetz
Art Director: Jeroen De Jong
Account team: Miguel Aguza, Quentin Maryns
Media: Dailies
A 30-ft wall of sticky notes that spelled “Remember” was installed in downtown Vancouver. Each note carried a reminder for the Alzheimer’s Society of B.C.’s annual Walk for Memories.
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Natee Likitsuwankool
Copywriter: Dave Thornhill
Account Managers: Glen Chalcraft, Jillian Yaehne
Producer: Ninette Aves
Published: January 2011
Toyota is adding new members to its Prius family. There’s been a growing debate among Prius owners over the last decade about the correct plural name for Prius. To answer that question, Toyota is launching a new grammatically focused marketing campaign to give consumers the ability to vote and determine the official plural of Prius.
“Are you sure your career choice is the best fit? Youth’s got future.”
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau, Cedric Quissola
Copywriter: Eric Lavenac
Photographer: Corbis
Art buyer: Claire Nicaise
Published: January 2011
Advertising Agency: JWT, Caracas, Venezuela
General Creative Director: Exequiel Rodriguez, Horacio Maggi
Creative Director: Lennyn Salinas
Art Director: Lennyn Salinas, Felix Tapia
Copywriters: Javier Valle, Juan Ascanio
Illustrator: Igor Bastidas
