“When baby skin is burning. Alpika”
Advertising Agency: McCann Erickson, Warsaw, Poland
Creative Director: Teresa Biernacka
Art Director: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Photographer: Lukasz Murgrabia
Graphic Designer: Kacper Spala
Post Production: Piotr Karpinski
Advertising Agency: Y&R Lima, RKCR/Y&R London
Global Creative Director: Graham Lang
Regional Executive Creative Director: Guillermo Vega
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Directors: Christian Sánchez, Mirko Cuculiza
Retoucher: Salamanca
Account Manager: Glynn Euston
Visit http://www.streetchildren.com.ua/campaign/
“You can remove me, but not the problem.”
CHALLENGE
The problem of street children in Ukraine is reaching a catastrophic dimension. Due to non-official data there are about 200 000 homeless children in the country. They are under the poverty line: ill and poor. For pity, people try to escape from them. According to the Unicef report, police even gathers street children together and removes them outside the city. Today our country authorities and nongovernmental Found for the Street Children Help needs the involvement of the society to support homeless children with attention and donations. Here we will make people act.
SOLUTION
Simple and cheap in production posters in shape of pure homeless kids fill the city environment like children of the street do. In the way we tempt people to rip off the picture, in the impulse of removing it, we create an awareness, which will make people think. People percept it as spoiling of the street and try to remove the posters, but then they get the message that they are escaping the problem but not salving it. We refill the walls with new pictures, because children appear back on the streets. Web address leads to promo site where you find information how you can help to salve the problem of homeless children. The same unusual mechanics works for non-standard prints, for Internet pop up banners, for non-standard facebook activations.
RESULTS
Simple but intriguing street acts attract huge attention to the needs of homeless children. It also significantly raises the charity found awareness.
Advertising Agency: Leo Burnett, Kiev, Ukraine
Creative Directors: Tatiana Fedorenko, Claus-Steffen Braun
Art Directors: Pavel Klubnikin, Egor Petrov
Photographer: David Foldvari
Advertising Agency: Draftfcb, San Jose, Costa Rica
Creative Director: Carlos Jimenez
Art Director: Mariann Barrientos Carlos Jimenez
Copywriter: Carlos Jimenez
Advertising Agency: Hanlon Creative, Philadelphia, USA
Art Director: Brian Loper, Nicole Dimotsis
Photographer: Philip Rostron
“Tuffy Refuse Bags. For Heavy Duties.”
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Larissa Elliott
Copywriter: Alex Goldberg
Illustrator: Larissa Elliott
Photographer: Ian Anderson
Advertising Agency: RKCR Y&R, London, UK
Executive Creative Director: Mark Roalfe
Creatives: Amber Casey, Dan Hubert
Photographer: Robert Erdmann
Typography: Neil Craddock
URL: http://www.composezvosvoeux2011.com/?lang=en
Advertising Agency: DDH, Bordeaux, France
Creative Director: Thomas Birch
Art Director: Pierre Frei
Copywriters: Stéphane Rochais, Serge Legrand
Head of tech: Yann Raude
Flash Developer: Anthony Bertossi
Music: Hugo Motta
Published: January 2011
Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Directors: Amir Ariely, Shani Gershi, Ida Markovits Twig
Copywriter: Amir Ariely
Art Director: Karin Gross
Digital Artist: Aviram Kori
Account Manager: Dani Brande
Account Supervisor: Helit Saad
Account Executive: Patricia Romero
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Directors: Paolo Montanari, Andrea Salvaneschi, Fadi Azzi
Copywriters: Paola Rolli, Matteo Maggiore, Daniele Barone
Published: May 2010
“Stop spinning your food. Panasonic flat technology microwaves in all directions without the need to rotate.”
Advertising Agency: Fischer + Fala, São Paulo, Brazil
Creative Director: Flavio Casarotti, Pedro Cappeletti, Rafael Merel, Marcelo Fedrizzi
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Diogo Telles
Post Production: Sidnei Victor
“Give a voice to your facebook status.”
URL: http://apps.facebook.com/mon-statut-vocal/
The first-ever vocal status uptades on facebook. To celebrate the first anniversary of the SNCF (French Railways) webradio, the brand has launched “My Vocal Status” on Facebook. You can either record your own voice or use an audio synthesizer (with “male” and “female” voices in both French and English) to post on your or a friend’s wall.
Advertising Agency: TBWA\PARIS, France
Creative Director: Philippe Simonet
Copywriter: Alban Gallée
Art Director: Matthieu Darrasse
Web designer: Guillaume Roukhomovsky
Technology Director: Ivan Zindovic
Developer: Sidney Bourgallé
Producers : Justine Myard, Laurence Borne
Published: october 2010
“Signo 207. Things you write don’t run off.”
Advertising Agency: Works, Istanbul, Turkey
Art Director: Songül Begun
Copywriter: Ege Erim
Typographer: Songül Begun
Retouchers: Cihan Kırgıç, Cihan Kırgıç
“Keep the sex out of your blood. Use a condom.”
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director / Illustrator: Gil Aviyam
Copywriter: Oren Meir
“Imagine taking as much shit as your car. We have everything you need to take good care of your car. Welcome to our petrol stations.”
Advertising Agency: Ogilvy & Mather, Stockholm, Sweden
Creative Director: Björn Ståhl
Art Director: Richard Baynham
Copywriter: Per-Olov Lundgren
Photographer: Petrus Olsson
Retouch: C2
