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Archive for January, 2011

Carrefour Market: Shopping Carts

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Directors: Paolo Montanari, Andrea Salvaneschi, Fadi Azzi
Copywriters: Paola Rolli, Matteo Maggiore, Daniele Barone
Published: May 2010


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Panasonic Microwave: Stop spinning your food

“Stop spinning your food. Panasonic flat technology microwaves in all directions without the need to rotate.”

Advertising Agency: Fischer + Fala, São Paulo, Brazil
Creative Director: Flavio Casarotti, Pedro Cappeletti, Rafael Merel, Marcelo Fedrizzi
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Diogo Telles
Post Production: Sidnei Victor


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SNCF (French Railways) Webradio: My vocal status

“Give a voice to your facebook status.”

URL: http://apps.facebook.com/mon-statut-vocal/

The first-ever vocal status uptades on facebook. To celebrate the first anniversary of the SNCF (French Railways) webradio, the brand has launched “My Vocal Status” on Facebook. You can either record your own voice or use an audio synthesizer (with “male” and “female” voices in both French and English) to post on your or a friend’s wall.

Advertising Agency: TBWA\PARIS, France
Creative Director: Philippe Simonet
Copywriter: Alban Gallée
Art Director: Matthieu Darrasse
Web designer: Guillaume Roukhomovsky
Technology Director: Ivan Zindovic
Developer: Sidney Bourgallé
Producers : Justine Myard, Laurence Borne
Published: october 2010


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Uniball Signo 207: Umbrella

“Signo 207. Things you write don’t run off.”

Advertising Agency: Works, Istanbul, Turkey
Art Director: Songül Begun
Copywriter: Ege Erim
Typographer: Songül Begun
Retouchers: Cihan Kırgıç, Cihan Kırgıç


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Israel Aids Task Force: Lips

“Keep the sex out of your blood. Use a condom.”

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director / Illustrator: Gil Aviyam
Copywriter: Oren Meir


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OK Q8: Wash me

“Imagine taking as much shit as your car. We have everything you need to take good care of your car. Welcome to our petrol stations.”

Advertising Agency: Ogilvy & Mather, Stockholm, Sweden
Creative Director: Björn Ståhl
Art Director: Richard Baynham
Copywriter: Per-Olov Lundgren
Photographer: Petrus Olsson
Retouch: C2


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ClearWay Minnesota: We All Pay

The outdoor board by Clarity Coverdale Fury,Minneapolis is part of a multi-media campaign that ClearWay Minnesota is running to raise awareness of the continued dangers of smoking and tobacco products. The tobacco industry continues to spend almost $200 million each year in Minnesota to attract new, young customers to replace the thousands that die each year from tobacco related illness. Additional campaign work will continue to emphasize the aggressive marketing practices of the tobacco industry. All of the work is available online at www.weallpaytheprice.com, a website designed to educate Minnesotans about the harms of tobacco and expose the tobacco industryâs practices.

Advertising Agency: Clarity Coverdale Fury, Minneapolis, United States of America
Executive Creative Director: Jac Coverdale
Creative Director: Jerry Fury
Art Director: Jac Coverdale
Copywriter: Jerry Fury
Production company: 3 Ring Scenic


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Studio Universal: Jaws, Psycho, Taxi Driver

Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Creative Director: Alessandro Canale
Art Director: Fabio Dimalio
Copywriter: Saverio Lotierzo
Photographer: Federico Chiesa
Group Client Director: Marco Ruggeri


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Lenor: Duck, Cat, Rabbit

“For clothes only. Lenor.”

Advertising Agency: GREY G2/Group, Düsseldorf, Germany
Creative Director: Per Pedersen, Katja Luckas
Art Director: Ursel Barwinski
Copywriter: Johannes Taubert
Illustrators: Nicole Heese, Noyan Özok


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V-Guard Voltage Stabilizers: Billboard

Advertising Agency: TBWA, Bangalore, India
Art Director: C. Sathyanath
Copywriter: Adheesh Haridevan
Photographer: Bala Chander


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No Skito Repellent Spray: Buzz in the Bedroom, Attack of the Vein-Invaders, Mr Bumpfaces´s Barbeque,

Buzz in the Bedroom.
NoSkito Mosquito spray presents a psychodrama to make your blood run cold. An innocent girl, her terror of mosquitoes and a sleepless night. Yet it could have been a harmless bedtime story. Because NoSkito insect repellent spray gives protection from biting insects for up to 8 hours. www.noskito.com

Attack of the Vein-Invaders.
NoSkito repellent spray presents a blood bath of a thriller. A couple, their carefree picnic and an unexpected occurrence. Yet it could have been a love story with a happy ending. Because NoSkito insect repellent spray protects you from biting insects for up to 8 hours. www.noskito.com

Mr Bumpfaces´s Barbeque.
NoSkito repellent spray presents a blood-curdling horror scenario. A man, his allergy to mosquito bites and his desperate battle. Yet the piglet could have played the starring role that night. Because NoSkito insect repellent spray protects you from biting insects for up to 8 hours. www.noskito.com

Advertising Agency: GREY G2/Group, Düsseldorf, Germany
Creative Director: Jörn Sonnenberg
Art Director: Alexander Hermann
Copywriter: Sascha Dreschinski
Illustrators: Knut Zielenski, Reinhard Lörwald, Björn Frank
Published: July, 2010


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Audi Quattro: Mountains

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Art Buyer: Michela Braganti
Photographer: Paolo Cecchin
Post Production: Roberto Del Ponte & Matteo Gianni
Production Company: Oplà Production


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Philips Steam & Go: Glasses

“Steam & Go. The new super-quick Philips garment steamer.”

Advertising Agency: Iris, London, United Kingdom
Art Director: Tim Clegg
Copywriter: Phil Kitching
Photographer: Oliver Elliott


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Starburst Fruit Chews: Contradictions

Advertising Agency: TBWA\Chiat\Day, New York, USA
Art Director: Lacey Waterman
Copywriter: Jim LeMaitre
Illustrator: Lacey Waterman


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Colgate Max Night: Pizza Box

Advertising Agency: Y&R, Paris, France
Regional Creative Director: Carmine Coppola
Creatives: Laurent Baghdassarian, Daniel Lobatón, Cecile Reinbold


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Subaru WRX: Choose Your Own Angle

Advertising Agency: DDB, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Community Cultivators: Parker Mason, Matt Nelson, Chris Walts, Robin Gonterman, BJ Vicks
DOP / Editor: Mike Codner
Producer: Andrew Schulze
Account Director: Rob Yuill
Business Director: Mike Davidson


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Fiat 500: Bed, Apple, Heart, Horse, Chair

“Add something, change something. Customize yours at Fiat.es”

Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sergio Lobo
Art Directors: Bruno Nakano, Sergio Lobo
Copywriters: Hernán Ramos, Francisco Cassis
Illustrator: Bruno Nakano
Published: December 2010


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Order of Malta: The Toughest Health Nut, The Oldest Vegetarian

Advertising Agency: MILK, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Aistis Baltusnikas
Copywriter: Rimantas Stanevicius
Photographer: Modestas Ezerskis
Published: November 2010


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