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Archive for January, 2011

ClearWay Minnesota: We All Pay

The outdoor board by Clarity Coverdale Fury,Minneapolis is part of a multi-media campaign that ClearWay Minnesota is running to raise awareness of the continued dangers of smoking and tobacco products. The tobacco industry continues to spend almost $200 million each year in Minnesota to attract new, young customers to replace the thousands that die each year from tobacco related illness. Additional campaign work will continue to emphasize the aggressive marketing practices of the tobacco industry. All of the work is available online at www.weallpaytheprice.com, a website designed to educate Minnesotans about the harms of tobacco and expose the tobacco industryâs practices.

Advertising Agency: Clarity Coverdale Fury, Minneapolis, United States of America
Executive Creative Director: Jac Coverdale
Creative Director: Jerry Fury
Art Director: Jac Coverdale
Copywriter: Jerry Fury
Production company: 3 Ring Scenic


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Studio Universal: Jaws, Psycho, Taxi Driver

Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Creative Director: Alessandro Canale
Art Director: Fabio Dimalio
Copywriter: Saverio Lotierzo
Photographer: Federico Chiesa
Group Client Director: Marco Ruggeri


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Lenor: Duck, Cat, Rabbit

“For clothes only. Lenor.”

Advertising Agency: GREY G2/Group, Düsseldorf, Germany
Creative Director: Per Pedersen, Katja Luckas
Art Director: Ursel Barwinski
Copywriter: Johannes Taubert
Illustrators: Nicole Heese, Noyan Özok


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V-Guard Voltage Stabilizers: Billboard

Advertising Agency: TBWA, Bangalore, India
Art Director: C. Sathyanath
Copywriter: Adheesh Haridevan
Photographer: Bala Chander


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No Skito Repellent Spray: Buzz in the Bedroom, Attack of the Vein-Invaders, Mr Bumpfaces´s Barbeque,

Buzz in the Bedroom.
NoSkito Mosquito spray presents a psychodrama to make your blood run cold. An innocent girl, her terror of mosquitoes and a sleepless night. Yet it could have been a harmless bedtime story. Because NoSkito insect repellent spray gives protection from biting insects for up to 8 hours. www.noskito.com

Attack of the Vein-Invaders.
NoSkito repellent spray presents a blood bath of a thriller. A couple, their carefree picnic and an unexpected occurrence. Yet it could have been a love story with a happy ending. Because NoSkito insect repellent spray protects you from biting insects for up to 8 hours. www.noskito.com

Mr Bumpfaces´s Barbeque.
NoSkito repellent spray presents a blood-curdling horror scenario. A man, his allergy to mosquito bites and his desperate battle. Yet the piglet could have played the starring role that night. Because NoSkito insect repellent spray protects you from biting insects for up to 8 hours. www.noskito.com

Advertising Agency: GREY G2/Group, Düsseldorf, Germany
Creative Director: Jörn Sonnenberg
Art Director: Alexander Hermann
Copywriter: Sascha Dreschinski
Illustrators: Knut Zielenski, Reinhard Lörwald, Björn Frank
Published: July, 2010


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Audi Quattro: Mountains

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Art Buyer: Michela Braganti
Photographer: Paolo Cecchin
Post Production: Roberto Del Ponte & Matteo Gianni
Production Company: Oplà Production


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Philips Steam & Go: Glasses

“Steam & Go. The new super-quick Philips garment steamer.”

Advertising Agency: Iris, London, United Kingdom
Art Director: Tim Clegg
Copywriter: Phil Kitching
Photographer: Oliver Elliott


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Starburst Fruit Chews: Contradictions

Advertising Agency: TBWA\Chiat\Day, New York, USA
Art Director: Lacey Waterman
Copywriter: Jim LeMaitre
Illustrator: Lacey Waterman


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Colgate Max Night: Pizza Box

Advertising Agency: Y&R, Paris, France
Regional Creative Director: Carmine Coppola
Creatives: Laurent Baghdassarian, Daniel Lobatón, Cecile Reinbold


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Subaru WRX: Choose Your Own Angle

Advertising Agency: DDB, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Community Cultivators: Parker Mason, Matt Nelson, Chris Walts, Robin Gonterman, BJ Vicks
DOP / Editor: Mike Codner
Producer: Andrew Schulze
Account Director: Rob Yuill
Business Director: Mike Davidson


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Fiat 500: Bed, Apple, Heart, Horse, Chair

“Add something, change something. Customize yours at Fiat.es”

Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sergio Lobo
Art Directors: Bruno Nakano, Sergio Lobo
Copywriters: Hernán Ramos, Francisco Cassis
Illustrator: Bruno Nakano
Published: December 2010


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Order of Malta: The Toughest Health Nut, The Oldest Vegetarian

Advertising Agency: MILK, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Aistis Baltusnikas
Copywriter: Rimantas Stanevicius
Photographer: Modestas Ezerskis
Published: November 2010


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Osem Ketchup: Carrot

“You can feed him whatever you want.”

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Eran Bar Yochai
Copywriter: Kobi Cohen
Art Director: Evgeni Zlatopolsky
VP Account Manager: Elika Merhavi
Account Supervisor: Inbal Verner
Account Manager: Sara Avraham


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FloodAid.com.au: URL

Appealing for help using social media, in merely 12 hours FloodAid.com.au had over 500 responses from across the globe, which was narrowed down to a team of 30 people spanning nine cities across five continents, all with varying skill sets – all keen to volunteer to design and develop the FloodAid.com.au website. Less than 72 hours later www.floodaid.com.au was born, a social resource that connects people in need with people that can help. 57% of us talking online more than we do in real life, social media is fast becoming the key to saving lives and connecting communities. Floodaid.com.au is not a charity, nor is it a business or non-for-profit organisation. It’s merely an international group of like-minded people following a vision and combining skills to create a new type of social network with big plans for the future.

Advertising Agency: Hamilton Creative / Clemenger BBDO, Brisbane, Australia
Art Directors: Mike Fritz, Claire Hamilton
Published: January 2011


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Audi: Bubble

“Less CO2. From only 99g/km. The Audi A3.”

Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director/ Art Director: Kevin Stark
Creative Director / Copywriter: Nick Kidney
Creatives: Richard McGrann, Andy Clough
Retoucher: Gary Meade / Mission
Photographer: Sean de Sparengo
Typographer: Richard Kennedy


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