“Only a portion of the catch in long line tuna fishing is tuna.
Most commercial fishing gear is not completely selective. As a result many endangered sea animals are also captured. To ensure the fish you buy is caught in a way that is environmentally friendly, text our fishMS number … with the type of fish and you’ll receive a sms back as to whether it’s in the red, orange or green category.
WWF. For the love of our oceans.”
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Cameron Watson, Simon Lotze
Copywriter: Natalie Rose
Post Production: Ben Crossman