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Archive for February, 2011

Peugeot: Watering Can, French Horn, Hair Dryer

“If it’s not a Peugeot genuine part, it shouldn’t be in your car. No other parts guarantee the integrity of your Peugeot, or come with our 12 month unlimited kilometre warranty.”

Advertising Agency: The Furnace, Sydney, Australia
National Creative Directors: Tom Spicer, Paul Fenton
Account Director: Siobhan Petri
Art Director: Luke Duggan, Zuzana Zaloudek
Copywriter: Fiona Cox
Typographer: Darren Cole, Nick Adamovich


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Dettol hand wash: Old shoe, Rubbish Bag, Toilet

“Ensure germs don’t shadow you.”

Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director: Neeraj Sabharwal
Copywriter: Wayne Fernandes
Illustrator: Garry Walton / Meiklejohn Illustration Agency
Group Account Director: Jamie McAinsh
Account Director: Youmna Boustani


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Carrera Sunglasses: After all, no regrets

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Art Director: Davide Fiori, Luca Fontana
Copywriter: Valentina Amenta, Andrea Fagiolari
Director: Marco Gentile
Production Company: Stamp Film London


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Freddy: Shadows

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Director: Marco Gentile
Production Company: Diaviva


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Santa Casa de Curitiba: Heroes

“Out patients need heroes to save them. Donate blood. Santa Casa de Curitiba.”

Advertising Agency: Bronx Comunicação, Brazil
Creative Director: Alexandre Silveira
Art Director: Rafael Guth
Copywriters: Fabio Duarte
Ilustration: Alopratoons
Published: January 2011


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AIP Foundation: Coffin

Advertising Agency: Ogilvy, Vietnam
Executive Creative Director: Todd McCracken
Art Director: BJ Todd
Copywriters: Craig Todd, Du Love
Agency Producer: Lan Huong Nguyen
Group Accounts Director: Thorsten Orth
Production Company: Fatman Films / The Colony
Producers: Gordon Westman, Jimmy Singh, Malcolm Soh
Director: The Colony
DOP: James Brown
Production Manager: Phuong Bui
Post Production: The Colony
Post Producer: Jenya James
Editor: John Truei
Colorist: Jordan Lister
Sound Design: Nylon Studios


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Welt Kompakt: Mafia, Missle Attack, Server Relocation, Vanity, Vulcano

Advertising Agency: Scholz & Friends, Germany
Creative Directors: Mathias Rebmann, Florian Schwalme
Art Director: Michael Schmidt
Copywriters: Caspar Heuss, Momme Clausen, Viktoria Grünewald
Published: January 2011


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Joby Gorillapod: Park, Playground, Rail

Advertising Agency: FP7/BAH, Bahrain
Creative Director: Fadi Yaish
Art Director: Supparat Thepparat
Agency Integrated Producer: Mar Wai May
Photography: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
Producer: Prapapun Naiyawat
Retoucher: Chanchay Aussawanuchit


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Woolite: Colors

“What you put in, is what you get out. Woolite.”

Advertising Agency: Euro RSCG, Warsaw, Poland
Creative Director: Jacek Szulecki
Art Directors: Martin Winther, Jacek Szulecki
Copywriter: Pawel Krzeminski


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BioLink: Wet Floor

To promote the main features of the shampoo Biolink VCO, which are smooth and intense hydration effects, this creative ambient was made. A sticker was placed on the floor and surrounded by signs that indicated that the floor was wet.

Advertising Agency: BBDO, Philippines


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Iberia: Toreador

Advertising Agency: Verve Comunicação, Brazil
Creatives: Kenzo Kimura, João Machado, Fernando Brito
Creative Directors: Fernando Costa
Media: Ana Paula Cardoso
Graphic Designers: Chico Gualbernei, Marcelino
Illustration: Art Beto


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Earth Day Canada: Bus cape

To create buzz for the Earth Day Hometown Hero program, which rewards individuals’/groups’ environmental achievements with a $10,000 grand prize. Ambient capes on the back of bus seats directed people to the Earth Day Canada website where they could apply to win $10,000 for their environmental achievements.

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Matt Antonello, Paul Riss
Copywriter: Domenique Raso
Art director: Rebecca May
Account manager: Katie Musgrave
Photographer: Vicky Lam


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Deutscher Tierschutz Bund e.V.: Animals Suffer Like We Do

Advertising Agency: Frese & Wolff, Oldenburg, Germany
Creative Director: Uwe Linthe, Ingo Steuber
Art Director: Thorsten Abeln
Graphic Designer: Alexander Wille
Photographer: Tim Thiel
Producer: Christof Schröter


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Ligne Roset: Beautiful Statements

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Director: Julia Ziegler
Art Director: Angela Bolliger
Copywriters: Hannah Häffner, Armin Jochum, Ramin Schmiedekampf, Sonja Stockmann
Photographer: Liz von Hoene
Postproduction: Kellie Kulton / Kulton
Published: 2010/2011


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Zurich Chamber Orchestra: Rollercoaster

Visualization of the 1st violin of the 2nd symphony, 4th movement by Ferdinand Ries in the shape of a rollercoaster. The camera starts by showing a close-up of the score, then focuses on the notes of the first violin turning the staves into the winding rail tracks of the rollercoaster. The notes and bars were exactly synchronised with the progression in the animation so that the typical movements of a rollercoaster ride match the dramatic composition of the music.

Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Directors: Axel Eckstein, Frank Bodin
Postproduction: Virtual Republic Animation and Visual Effects
Producer: Gerhard Vetter
Animation Director: President M. Klein
3D Technical Director: Martin Chatterjee
3D Modeling: Martin Sobott
3D Animation: Christian Marschalt, Steffen Dünner
Shading: Steffen Dünner
Compositing: Steffen Dünner
Music: Zürcher Kammerorchester
Sound Studio: Audioversum, Düsseldorf


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Mentos: Blade

Advertising Agency: The Martin Agency, Richmond, USA
Art Director: Dustin Artz
Copywriter: Mike Lear
Director: Rosey
DoP: Tim Pike
Strategic Planner: John Manley
xecutive Producer: Jim Bouvet
Producer: Barbara Benson
Editorial Company: Running with Scissors
Editor: Corey Livingston
Assistant Editor: Mark Meyers
Post Facility: ArtJail
Telecine: ArtJail
Colorist: Graham Holly
Visual Effects Company: ArtJail
Visual Effects Artist: Graham Holly
Audio Post Company: Sound Lounge
Engineer: Philip Loeb
Mixer: Philip Loeb
Sound Design Company: Henry Boy
Sound Designer: Bill Chesley


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Gillette: World’s Biggest Shave

BBDO New York, on behalf of our client Gillette, is in the process of staging the world’s biggest shave on the world’s biggest stage – New York City. We have produced a painted billboard in the heart of SoHo that features Yankees star Derek Jeter. It is being repainted daily to reflect various stages of men’s grooming e.g., Jeter with rarely seen stubble, then with shave prep, and finally with his famously clean-shaven face. The three-day cycle began on Wednesday, February 16 and will be repeated through Sunday, March 6. It’s part of Gillette’s ongoing efforts to demonstrate the outstanding performance of Gillette’s grooming regimen (or as the copy says, “Everyday masterpiece”). The billboard itself requires ten gallons of paint, as Derek Jeter’s face is about 20 feet wide, and the two painters have more than 45 years’ experience between them painting billboards.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Creative Directors: Raj Kamble, Paul Vinod
Production Company: 24DP
Director / Editor: Adam Witten
Producer: Chelsea Tillet


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Nha Xinh Furniture: Chair, Table

THE BRIEF: Lightweight furniture that folds and fits just about anywhere.

THE SOLUTION: Recreale miniatures that fold out of the centre-fold, and fold back in when you close the magazine.

Advertising Agency: Grey, Ho Chi Minh City, Vietnam
Art Directors: Rajib Gupta, Tuan Vu
Copywriter: Rajib Gupta, Aditya Upadhyaya
Photographer: Guy Gonyea
Illustrator: Uyen Vu
Graphic Designer: Indika Munasinghe
Post Production: Tuan Vu


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Pizza&Love: Pineapple, Sausage, Tomato

“Free Love. Pizza&Love. We make pizza not war.”

Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Directors: Jofre Biscarri, Carlos de Javier
Art directors: Iván Domingo, Jesús Navas
Copywriter: Sergi Pros
Illustrator: Javier Verdugo
Account: Walter Gilardo


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Leo Burnett Music Awards: Budapest

Advertising Agency: Leo Burnett, Budapest, Hungary
Creative Director: Vilmos Farkas
Art Director: Miklos Voros
Copywriter: Mate Nagy
Director of Photography: Andras Szoke
Director: Peter Marton
Published: February, 2011


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Citroën: The end

Advertising Agency: H, Paris, France
Worldwide Creative Director: Gilbert Scher
Creative Directors: Luca Cinquepalmi, Marco Venturelli
Art Director: Florence Vignon
Copywriter: Vanina Guillier
Director: Jacksonkarinja
Production compagny : Elegangz
Producer : Willy Morence
Agency Producer : Julie Malet, Christopher Thiery
Published: December, 2010


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TMF Travel: Push-up posters

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

Advertising Agency: Duval Guillaume, Antwerp, Belgium


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