The objective was to increase awareness to children’s dental care by executing serious of ads for Aquafresh kids tooth paste. The ads presents the dark side of sweets and candies but Aquafresh reminds
you that by using the product you can go ahead and allow your kids to enjoy hem. In another words, we are here to fight the dark side of candies.

Advertising agency: ACW Grey, Israel
Creative Director: Ida Markovits, Shani Gershi, Amir Ariely
Copywriter: Oded Kramer
Art Director: Karin Gross
Date of first release: 31st December 2010