“The writing used in this ad consumes 20 % less printing ink. A similar fuel saving can be achieved with the blue-efficiency engines of Mercedes-Benz.”

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss, Thomas Niederdorfer
Art Directors: Volkmar Weiss Dian Warsosumarto
Copywriters: Andreas Putz, Thomas Niederdorfer, Lukas Grossebner